Specialist SEO company for accountants

When potential clients are searching online for an accountant they’re either going to find you or your competitors. The only question is who’s more visible.

Our accounting SEO services make sure you’re the one clients find when looking for your services, or when they’re in the early research stage.

We’ve been helping ambitious companies with bespoke SEO campaigns for nearly a decade and have ranked hundreds of companies at the top of search. But we’re not just interested in web traffic. Because you want the right traffic. And that’s traffic that converts into clients.

That’s why our SEO strategies always focus on commercially relevant keywords and optimising  your product or service pages so they get found, and convert.

We combine this with relevant information content for search engines and LLMs to target your potential clients at every stage of the buyer journey.

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Increase in non-branded traffic
80

in 12 months taking clicks for non-branded terms to 83,000 a month.

Increase in organic conversions
153

in 12 months with a focused technical SEO and content strategy.

Increase in organic clicks
171

in 12 months for a campaign focussing on improving service pages rankings and conversion rate optimisation.

Increase in organic clicks
173

in six months with an SEO content plan focusing on long-tail and short-tail enquiries for informational and commercial search terms.

Expert SEO marketing for SaaS companies

Our SaaS SEO agency is a team of in-house specialists covering every aspect of your organic search, from technical SEO and content to Digital PR link building, and web analytics.

We don’t chase vanity metrics with keyword focused blogs that get impressions, but no clicks. We focus on your customers, what they’re looking for at every stage of the buyer journey and what questions we need to answer to create awareness and trust for your SaaS brand.

This is combined with bottom-of-the-funnel, conversion focused service and product pages that attract the right people at the time they’re most likely to buy your service. By combining these strategies, along with conversion rate optimisation for key pages, we don’t just generate traffic for you, we fill your pipeline with genuine leads for your sales team.

View Our Latest Work Meet The Team
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2025 • Image Subtitle Here

Our accountant SEO Team 😄

Our experts in SEO for accountants

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne PPC Strategist

Shea Murphy PPC Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Our SEO services for accountants

We’re an SEO agency that specialises in SEO strategies for accountants.

Whether you’re a small independent firm looking for local SEO support, or a national firm, we’ll create a bespoke campaign to help you achieve your goals. Our experts work as an extension of your team so we understand your business and clients so we can provide the most value.

We don’t think that rankings and impressions are a goal. Instead we focus on keywords and phrases that target customers at every awareness stage of the buyer journey.

We create early stage content at the start of their journey when researching accounting firms right down to optimising your key service and product pages for the terms customers use when looking to buy, either from your local area or those looking for national help.

Local SEO for accountants

Our local SEO services for accountants are perfect for independent or smaller firms who want to generate more clients from a specific local area. We’ll focus on optimising your Google Business Profile and local area landing pages to ensure you’re visible for local specific searches.

Industry keyword research

SEO keywords for accounting involves a mix of educational content that answers key questions your potential clients have about your services, and commercial keywords that fit into your product and service pages.

Having this mix of keywords means we can target your customers are every stage of their buyer journey and increase the chances of getting them to convert.

Technical SEO

Technical SEO for accounting websites is about creating a strong foundation for our future campaigns. We’ll optimise everything from your Core Web Vitals, internal links and XML sitemap to ensure your website is fast, crawlable and user friendly.

Link building

Links build authority to help search engines rank your higher in results, and are also used by LLMs when citing your business for prompts. Whether we’re building local links in directories or launching digital PR campaigns we focus on building high-quality, authoritative links on relevant websites.

Start with a free SEO strategy

Get some free SEO advice from our Strategic Growth Director Sam by booking a free 30 minute strategy sessions.

During your appointment Sam will look at your on-page, off-page, technical SEO and content to see where you can make improvements to start seeing results quickly.

Even if you don’t even up working with us, you’ll have a roadmap to follow to make your accounting firm more visible in organic search and LLMs.

Just complete the form to book your session.

View Our Latest Work Meet The Team
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2025 • Image Subtitle Here

Frequently asked questions ❓

The answers to your accountant SEO questions

Do I have to sign a long-term contract?

No, we work on rolling contracts that you can cancel with 30 days’ notice.

Who will be working on my campaigns?

We have an experienced team of experts in technical, content and web analytics who will work as your SEO team. Our head of SEO oversees all client work supported by a team of strategists, so you don’t have to worry about your account being handed over to a team of juniors.

You’ll also have a single point of contact who’ll ensure your work is completing on-time, on-budget and delivers the results you expect.

Do I need SEO for my accounting firm?

If you want to be visible in search without relying on paid advertising, or to be cited by LLMs, then working with a specialist SEO agency for accountants can be beneficial.

Our team can handle every aspect of your SEO for less than the cost of a single full-time employee, giving a full range of skills for a fraction of the cost.

Let’s work together.
Let’s work together.

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