What can local SEO do for your business?

Local SEO is all about making your business visible when customers search for a product or service in their location or nearby. Say you’re an estate agent. A solicitor. Or a local service business like a plumber or electrician.

Most people want these services from a local provider because they trust local knowledge, and perhaps want to meet you in person. So they’re going to search online for local service businesses.

This is where local SEO comes in. Local SEO makes sure you’re visible for these kinds of local, often area specific searches.

Learn more about us Meet the team
No long term contracts
30

day rolling contracts

No upfront fees
0

You don’t pay anything up front for our SEO services

Nearly a decade of proven experience
2017

We’ve been working with SMEs and global brands on SEO strategies for nearly a decade

Team of Experts
50

We’re a team of more than 50 digital marketing experts with specialists in areas like technical SEO, content and web analytics

There’s more to local SEO than just your website

Most local SEO searches are made on mobile devices, so you need to consider whether your site is optimised for mobile.

You’ve also got the Google Map Pack, which shows users the locations of nearby businesses directly on their map.

And you’ve still got your Google Business Profile, which is an absolute must for any local service business hoping to win business with local SEO.

So there’s lots going on, and a lot to manage.

But the right local SEO agency can take the hassle away. Meaning you have an SEO strategy that’s tailored to local search.

As a trusted local SEO company, we can help you with every part of your local search strategy. From optimising your website, writing location-based landing pages, building local citation links, creating and managing your Google Business Profile, or even running your social media.

View Our Latest Work Meet The Team
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2025 • Image Subtitle Here

Our Local SEO Team 😄

Meet our Local SEO Experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne PPC Strategist

Shea Murphy PPC Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Our Local SEO process

Whether you’re a tradesperson trying to get more business in the local area or a business in multiple locations looking to grow your online presence in different places, our local SEO services help your business appear for more local results.

And while every campaign is different based on what your goals are, our process is always the same to build campaigns that deliver ROI.

Optimise your website

Every website needs to be technically sound with internal linking, schema markup, core web vitals and mobile-first indexing to have a chance of ranking highly. Our technical SEO team will fix any issues with your site’s architecture to ensure pages can be crawled and indexed.

Optimise your Google Business Profile (GBP)

A Google Business Profile is an essential part of local SEO. It helps your business appear in enhanced local search features like maps. A fully optimised GBP provides potential customers with key information about your business to encourage conversions, such as reviews, prices, opening hours, services and descriptions.

Local Business Schema

Local business schema is structured data that we add to local area pages that helps Google and search engines understand the local information about your business and service area. This information includes name, address, phone number, operating hours, services, reviews and location. This data helps search bots crawl your pages and improves visibility.

Local Landing Pages

If you’re targeting multiple locations (whether you have physical locations or offer services in different areas) you’ll need dedicated landing pages for each place to ensure you appear in as many relevant local searches as possible. We’ll create bespoke landing pages that target your local search terms with targeted CTAs to encourage conversions.

Local citations

Local business directories and citations help make you more visible in local search, as well as help your local search engine rankings. We’ll get your business listed in these directories, ensuring your name, address, phone, and other business information is consistent.

Create local content

Localised keyword research helps us create relevant content to make you visible for a broader range of local searches.

Win more business from local search

Most businesses have a website or some kind of online presence. And most customers find products and services by searching online, especially when looking for local businesses.

Our local SEO services help you take advantage of every tool available so more customers find you through your website or your Google Business Profile.

We’ve worked with all kinds of local service businesses, from dentists and estate agents to financial services and plumbers, who all needed help building a local SEO strategy to become more visible to potential customers in their area.

At Paramount Digital, we focus on the work that makes the biggest difference. We’ll create your SEO strategy based on your specific goals. Whether it’s highlighting your key products and services by targeting the right keywords, improving your website, building local links, or branching out with more location pages.

View Our Latest Work Meet The Team
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2025 • Image Subtitle Here

Frequently asked questions ❓

The answers to your local SEO questions

What's the difference between Local SEO and SEO?

“Regular” SEO targets a broad range of keywords on a national or even international scale.

Local SEO works in the same way, but is more focused on searches within a specific area (like a city or town)

How does local SEO help my business?

The majority of Google searches have a local intent, especially mobile searches. Local SEO ensures your business appears for these specific searches so you can win more customers.

Whether you get business through a local landing page on your website or through your Google Business Profile, local SEO helps you get more customers from local search.

Do I need to sign a long-term contract?

No. We don’t do long-term contracts that tie you into our services for 6-12 months. Instead, you’ll work with us on a monthly rolling contract with a 30-day break period to cancel your local SEO services.

How much does Local SEO cost?

This depends on the level of service you need. We work on a flat hourly rate and you’ll be quoted for any work we propose before signing with us.

Do I need to work with a Local SEO agency?

You don’t need to, but it helps. Google’s algorithm can be unpredictable and managing a Google Business profile can be a full-time job. Working with a specialist Local SEO Agency we can handle your online visibility while you focus on running your business.

Is Local SEO worth it?

Yes. As AI overviews and LLMs become more popular, Local SEO is becoming even more important. Google will always favour its own properties like Google Business Profiles, and Local SEO tactics can also make you more visible in AI search.

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Let’s work together.

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