Local SEO

“Great team at Paramount – I’ve been working with them for a number of years now organising the marketing of the La Sala venues on the Costa del Sol.” – La Sala

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What is Local SEO?

Local SEO (search engine optimisation) is a fundamental digital marketing strategy that enables local businesses to enhance their online visibility and connect with potential customers in their geographical area. It ensures that your business appears when someone nearby searches for products or services you offer. There is a huge popularity for “service + location” keywords. You may have found us through this very route!

By optimising your business with a local SEO agency, your website attracts more enquiries and business from local searches which will inevitably have more chance of converting into a customer than an enquiry from a further distance.

By using locally-focused SEO techniques – like area landing pages, Google My Business (GMB) optimisation, creating content covering local events, local schema markups, and more – you can increase demand for what your business offers from those in the surrounding areas.

With local SEO, you no longer have to rely on people walking past your shop on the High Street or word-of-mouth recommendations. Instead, you can have a strong local presence by attracting potential local customers who are readily looking for your services or products and eager to find out more.
At the heart of local SEO lies your GMB listing – think of this as your virtual business card. This listing displays information like your address, contact number and opening hours – everything needed for customers to know when and where to find you.

How many times have you asked Google to look for “food near me” when you’re out and about?

Rankings extend to your Google My Business profile. A presence on the map that displays the most relevant GMB profiles on a search results page could amount to a huge uptick in traffic!

Customers can also leave reviews on your listing, giving you the chance to earn a positive online reputation. Encourage reviews across your social media sites and when customers visit your premises to boost your reputation.

By strategically implementing local SEO techniques, you can attract the right audience, outshine competitors, and build a strong online presence within your local market.

Contact us today to reap the benefits of local SEO services.

Paramount Digital’s approach to local SEO

Before we do anything, we’ll fully assess your business and its web pages to better understand your competitors, target audience and unique selling points (USPs).

We’ll then unlock your business’ potential, creating a personalised local SEO strategy using the tried and tested techniques we know to get your website ranking on search engines with local keyword research.

We integrate said keywords into the content we upload to communicate your local relevance to search engines and improve your presence within the surrounding area.

One part of our local SEO services may include creating dedicated pages on the website for each area you provide to and/or expect potential customers to travel from. This way, we can target as many relevant keywords to your business as possible.

Having a fully optimised and SEO-friendly Google My Business profile is crucial to local business success. With this in mind, we will ensure consistent, correct information regarding your business. This includes your opening hours, address, and phone number across the web.

Our ongoing local SEO services help keep you above the rest for local search results. By regularly analysing and optimising your site, we can work with you to help you achieve your business goals!

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating
Paramount-Digital-Logo-On-The-Head-Office-Building Paramount-Digital-Logo-On-The-Head-Office-Building

Benefits of local SEO


Increased online visibility for local searches

With local SEO, your business will appear in search results, showing your products and services to potential customers in the area.


Stand out from your competitors

Using search engine optimisation techniques to improve your local presence online, you’ll have a competitive edge against other local business listings.


Improved user experience

By making contact details, opening hours and other business information visible via Google My Business, customers can easily visit you or get in touch to enquire about a purchase

Local SEO with Paramount Digital

If you’re on the lookout for an effective local SEO agency, you’re in the right place.

Paramount Digital has a full team of local SEO experts who have the knowledge and tools to give your business the boost it needs, putting it in front of your target audience on local business listings.

For a free assessment of your current local SEO strategy, Google My Business, and much more, don’t hesitate to contact us today!

Start your project today

Speak to a member of our team and start your project today! Our experts will be more than happy to help you attract more local customers!

Frequently asked questions

How do you monitor the results of a local SEO campaign?

Before we start any local SEO campaign, we’ll work with you to establish your main goals, so we know what to track and when.

Whether it’s website traffic from a search engine or leads from local SEO searches, we’ve got a range of web analytic and keyword tools that allow us to monitor every part of your campaign.

For example, our SEO specialists can monitor your website traffic using Google Analytics. We also use Google Search Console to keep track of your rankings against local competitors and report on all your key local SEO metrics.

At the end of each month, we’ll put together a detailed SEO report to highlight the results achieved and the work completed in attracting local customers.

If anything goes over your head, we can organise a call to talk through the results, answer any of your questions and discuss your goals for the coming months.

If you’re looking for a local SEO company, you’re in the right place.

For more information about how we can monitor your progress in the world of local SEO, call us now on 01744 747474

Can you use a local SEO strategy for e-commerce?

Local SEO is best suited for businesses with a physical location.

Whether you’re selling clothes, coffee or pasta, you’ll only benefit from a local SEO campaign if you have a website that customers can visit.

For example, if people were to search “coffee shop in St Helens” on Google, your optimised Google My Business listing and website would show up on a search engine.

If you don’t have a physical shop, website or showroom, local SEO isn’t for you.

To learn more about the various types of SEO and which one is most appropriate for your business, contact us today – we’re more than happy to help.

Are there trends in local SEO services?

Just like any other aspect of digital marketing, local SEO services are subject to trends. As search engine algorithms continue to evolve and user behaviour shifts, local SEO strategies must adapt to stay effective.

Recent trends in local SEO include the significance of voice search, with users using vocal assistants to find local businesses. Mobile optimisation has also become more important due to Google’s emphasis on mobile-first indexing. As a result, this has made it more important than ever that websites perform well on smartphones and tablets.

Another popular trend is “near me” searches, with users seeking businesses in their local area. By targeting opportunities to increase local search visibility, we can help to attract customers nearby. You should then notice an increase in enquiries and sales.

As a leading local SEO agency, we must stay ahead of the curve to improve search engine visibility for a local audience. Our team continuously monitors online updates and user behaviour to identify emerging trends in local SEO. By doing so, we ensure that your business remains at the forefront of local search results, reaching the right audience at the right time.

Stay on top of the trends with a local SEO agency. Contact Paramount Digital today and watch your business transform.

Why is local SEO important?

Local SEO is important for ensuring a company shows up on a search engine for local searches.

Search engine rankings can often be heavily populated with larger companies that take up the best positions. With local SEO, you can ensure your business appears at the top of a search.

If done properly, local SEO provides useful information for individuals seeking a shop or service near to their local area. Information displayed includes opening hours, address, phone number, and online reviews.

Local shops should make use of local SEO focuses to ensure they attract customers from their area, especially.

What are the benefits of using a local SEO agency?

An SEO agency has the expertise needed to provide expert website optimisation to ensure your business appears high up on search engine results pages.

An agency provides a local SEO service that can transform a small business by making it much more visible on local search results, thus attracting more customers and increasing revenue and profits.

Local SEO is designed for businesses with a physical location. The focus on local intent that an agency conducts throughout an SEO strategy should ensure a high level of foot traffic through your door.

Our SEO team

Take a look at our SEO experts that are on hand to fulfil your needs

Andrew Gillespie Seo Director
Andrew Gillespie

SEO Director

Alex Illidge Seo Manager
Alex Illidge

SEO Manager

Alex Sutch Seo Manager
Alex Sutch

SEO Manager

Holly Charlesworth

SEO Manager

Kieran Ford Seo Manager
Kieran Ford

SEO Manager

Kyle Kyffin Seo Executive
Kyle Kyffin

SEO Executive

Phil Rigby Senior Seo Executive
Phil Rigby

Senior SEO Executive

Emily Wade

SEO Executive

Josh Fowler Seo Executive
Josh Fowler

SEO Executive

Hannah Dudley

SEO Executive

Jay Halpin Seo Executive
Jay Haplin

SEO Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.


2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.


3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.