What is Local SEO?
By optimising your business with a local SEO agency, your website attracts more enquiries and business from local searches which will inevitably have more chance of converting into a customer than an enquiry from a further distance.
By using locally-focused SEO techniques – like area landing pages, Google My Business (GMB) optimisation, creating content covering local events, local schema markups, and more – you can increase demand for what your business offers from those in the surrounding areas.
With local SEO, you no longer have to rely on people walking past your shop on the High Street or word-of-mouth recommendations. Instead, you can attract potential local customers who are readily looking for your services or products and eager to find out more. At the heart of local SEO lies your GMB listing – think of this as your virtual business card. This listing displays information like your address, contact number and opening hours – everything needed for customers to know when and where to find you.
How many times have you asked Google to look for “food near me” when you’re out and about?
Rankings extend to your Google My Business profile. A presence on the map that displays the most relevant GMB profiles on a search results page could amount to a huge uptick in traffic!
Customers can also leave reviews on your listing, giving you the chance to earn a positive online reputation. Encourage reviews across your social media sites and when customers visit your premises to boost your reputation.
By strategically implementing local SEO techniques, you can attract the right audience, outshine competitors, and build a strong online presence within your local market.
Contact us today to reap the benefits of local SEO services.
Paramount Digital’s approach to local SEO
Before we do anything, we’ll fully assess your business and its web pages to better understand your competitors, target audience and unique selling points (USPs).
We’ll then unlock your business’ potential, creating a personalised local SDO strategy using the tried and tested techniques we know to get your website ranking for localised keywords.
We integrate said keywords into the content we upload to communicate your local relevance to search engines and improve your presence within the surrounding area.
One part of our strategy might include creating dedicated pages on the website for each area you provide to/expect potential customers to travel from. This way, we can target as many relevant keywords to your business as possible.
Having a fully optimised and SEO-friendly GMB profile is crucial to local SEO success. With this in mind, we will ensure consistent, correct information regarding your business e.g. opening hours, address, and phone number across the web.
Our ongoing local SEO services help keep you above the rest. By regularly analysing and optimising your site, we can work with you to help you achieve your business goals!
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Benefits of local SEO
Increased online visibility
With local SEO, your business will appear in search results, showing your products and services to potential customers in the area.
Stand out from competitors
Using website optimisation techniques to improve your local presence online, you’ll have a competitive edge against other businesses in the area.
Improved user experience
By making contact details, opening hours and other business information visible online, customers can easily visit you or get in touch to enquire about a purchase.
Local SEO with Paramount Digital
Paramount Digital has a full team of SEO experts who have the knowledge and tools to give your local business the boost it needs, putting it in front of your target audience.
For a free assessment of your current local SEO strategy, contact us today!
Start your project today
Speak to a member of our team and start your project today! Our experts will be more than happy to help you!
Frequently asked questions
How do you monitor the results of a local SEO campaign?
Before we start any local SEO campaign, we’ll work with you to establish your main goals, so we know what to track and when.
Whether it’s website traffic or leads from local SEO searches, we’ve got a range of web analytic and keyword tools that allow us to monitor every part of your campaign.
For example, our SEO specialists can monitor your website traffic using Google Analytics. We also use Google Search Console to keep track of your rankings against local competitors and report on all your key local SEO metrics.
At the end of each month, we’ll put together a detailed SEO report to highlight the results achieved and the work completed.
If anything goes over your head, we can organise a call to talk through the results, answer any of your questions and discuss your goals for the coming months.
If you’re looking for a local SEO company, you’re in the right place.
For more information about how we can monitor your progress in the world of local SEO, call us now on 01744 747474.
Can you use local SEO for e-commerce?
Local SEO is best suited for businesses with a physical location.
Whether you’re selling clothes, coffee or pasta, you’ll only benefit from a local SEO campaign if you have a site customers can visit.
For example, if people were to search ‘coffee shop in St Helens’ on Google, your optimised GMB listing and website would show up.
If you don’t have a physical shop, site or showroom, local SEO isn’t for you.
To learn more about the various types of SEO and which one is most appropriate for your business, contact us today – we’re more than happy to help.
Are there trends in local SEO services?
Just like any other aspect of digital marketing, local SEO services are subject to trends. As search engine algorithms continue to evolve and user behaviour shifts, local SEO strategies must adapt to stay effective.
Recent trends in local SEO include the significance of voice search, with users using vocal assistants to find local businesses. Mobile optimisation has also become more important due to Google’s emphasis on mobile-first indexing – this has made it more important than ever that websites perform well on smartphones and tablets.
Another popular trend is ‘near me’ searches, with users seeking businesses in their local area. By targeting opportunities to attract customers nearby, you’ll notice an increase in enquiries and sales.
As a leading local SEO agency, it’s vital we stay ahead of the curve. Our team continuously monitors online updates and user behaviour to identify emerging trends in local SEO. By doing so, we ensure that your business remains at the forefront of local search results, reaching the right audience at the right time.
Stay on top of the trends with a local SEO agency. Contact Paramount Digital today and watch your business transform.
Our SEO team
Take a look at our SEO experts that are on hand to fulfil your needs
Senior SEO Executive
We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
£1,500,000 revenue attributed to SEO
We’ve managed to take monthly organic revenue from £1000 per month to over £100,000 per month from SEO alone. Combine this with a well-structured Google Shopping campaign, Jeremy’s have seen months where they’ve turned over £250,000 a month.
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.