Brad Ritson

I’ve been designing since I was 16, starting out as a freelancer while I was at college and university. I joined Paramount Digital part-time during university and then moved into a full-time role. I was the first designer at the company, and over the past 7 years I’ve seen the team grow from just me to a team of 9. It’s been great being part of that journey, and I’m excited to keep growing the team as we scale and push the agency forward.

Outside of work, I’m a big Saints fan, so most of my weekends tend to revolve around the fixtures. You’ll usually find me planning my free time around the games. I also enjoy playing padel—it’s something I’ve recently got into, and it’s always a good laugh after work.

When the weather’s good, you can’t beat a BBQ with a few beers in the sun, that’s my ideal weekend. If I can’t get the sun in St Helens, you’ll probably find me in Florida, getting away to properly switch off and recharge.

I wouldn’t say I have a single favourite project, every one brings different challenges. What I enjoy most is taking an idea and turning it into something real. Going from just a name to building a full brand and business, and knowing you’ve played a part in that, is always a satisfying moment.

What I would say is when you work with Paramount Digital, your business becomes our business. We genuinely care about what we’re building and get heavily invested in your brand. With multiple teams all working towards the same goal, we’re focused on getting the best possible results for you.