Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.
New Website, Improved Marketing
Mauritius Luxury Holidays is a UK-based tour operator offering expert, tailor made luxury holidays in Mauritius with a portfolio of 3* and 5* hotels, resorts, villas and family friendly and adults only packages. The team delivers friendly, expert advice, handling flights, transfers and bespoke itineraries. Mauritius Luxury Holidays first came to us at the end of 2024 as they were struggling to get traffic to a brand new website.
Because the website was new, it had no visibility in search engine results pages, meaning the company wasn’t getting the enquiries and leads it wanted from online.
What we did for Mauritius Luxury Holidays
Full SEO audit
We carried out a full SEO audit of Mauritius Luxury Holidays’ website including every aspect of their technical SEO, content, internal links structure and link profile.
Content optimisation and creation
Our content team rewrote all content across key service and package pages, ensuring it was targeted at relevant keywords and search intents, while also focusing on winning conversions and enquiries.
Link building
Our SEO team started to create a backlink profile for the client, focusing on authoritative relevant links that would start to build the authority of the site for search engines.
Improved website structure
Our technical SEO experts created and implemented a solid internal linking structure, ensuring the site had a clear page hierarchy that would make it easier for search engines to crawl.
Ongoing content strategy
We developed a long-term content strategy focusing on blog content targeting relevant long-tail keywords used by potential customers researching holidays in Mauritius.
Detailed reporting
All of our activity and results were regularly reported back to the client in easy-to-understand dashboards, so the client was confident in the work being done.
Increase in organic clicks in just three months
800
Search term
1
Mauritius Luxury Holidays now ranks in top position on Google for its main search term “Luxury Mauritius Holidays”
Top spot
1
Mauritius Luxury Holidays ranks in top spot on Google for the main search term “5* hotels Mauritius”
The Results
After just three months of our SEO and content strategy, Mauritius Luxury Holidays saw a huge increase in organic traffic, clicks and keyword rankings.
These improvements ensured the company was visible for commercially relevant keywords that their potential customers use when researching luxury holidays and packages in Mauritius.
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