Clarkes’ Golf is a growing family business started by Director and PGA professional David Clarke around four decades ago.

The company has grown significantly in the last five years now operating an online store, three golf shops, a 25 bay driving range, custom fitting suite, par 3 golf course and championship mini golf.

We’ve been working with Clarkes’ Golf for several years, starting with SEO and PPC to now expanding our services and consultancy to include Paid Social, Conversion Rate Optimisation and Email.

What we did for Clarke’s Golf

Technical SEO
  • Full technical SEO audits of a complex website
  • Internal link building
  • Managing sunsetting and redirects for outdated product pages
Content
  • Structured SEO content plan targeting commercial intent keywords
  • Fully planned content strategy and calendar
  • Optimised category and product pages
  • Educational blog content targeting users at the top and middle of the buyer funnel
PPC
  • Managing large budget PPC campaigns targeting multiple products and categories
  • Improved ad groups and spend focused where it gets the best results
  • Structured optimisation, testing and transparent reporting
Conversion Rate Optimisation
  • CRO consultancy to improve conversions across homepage, category pages and product pages
Email consultancy
  • Email consultancy to assist with customer segmentation and targeting
  • Message planning and reporting
  • A/B testing and optimisation of campaigns
  • Nurturing flows for new and returning customers
Revenue increase
128

Through a combined digital marketing strategy we helped increase Clarke’s Golf’s revenue from digital channels by 128% over a 12 month period

Increase in organic traffic
50

Improved organic traffic by 50% YoY to 824,569

Increase in key events
299

Increase in key events from Paid Search

The Results

Over the last few years we have developed a unified strategy for Clarke’s Golf across multiple areas of content and digital marketing, which continues to bring in commercial results.

Get in touch to find out about our digital marketing services

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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Let’s work together.

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