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Paid Social Media Marketing Agency

“Online sales have increased 90% as a result of the work completed by Paramount.” Chris Clarke, Clarke’s Golf

Platforms we utilise

Social Media Infographic

Paid social media advertising that delivers

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Social media has changed the way customers interact with businesses and brands online. In 2019, over 95% of adults aged between 18 and 34 said they were more likely to follow a brand via their social media networks – but how visible is your business?

At Paramount Digital, we pride ourselves on offering cutting-edge paid social media advertising services – leading on the latest trends, and always ready to switch things up and get you noticed.

How does paid social media marketing work?

Paid Social Media ads use the pay-per-click (PPC) model, which means a budget is determined. However, you only pay if the user takes the preferred action on your ad. Paid social can also be charged based on the number of impressions so you would be charged a certain fee based on the CPM (cost per 1000 impressions).

A small investment can have substantial benefits and outcomes for you and your business, so it is worth taking the time to enquire to see how paid social campaigns can help you.
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The Paramount approach to paid social ads

Though social media has been around for some time now, it is still a marketing service surrounded by smoke and mirrors – but it shouldn’t be. Our approach is straightforward and effective, with no confusing technical strategies, and no misleading promises. Our three core values are adhered to across the board, which means you can always expect honesty, clarity and control at all times.

When you come to us for paid social advertising services, you can expect:

  • A detailed and comprehensive audit of your present channels to identify where you could be improving.
  • A plan of action, taking into consideration the social media platforms used by your audience, what you want to achieve through those social networks, and how we can work with you to achieve those goals.
  • Full optimisation of your social profiles to ensure they represent your brand clearly and are easy to find for search engines.
  • Full access to track your social media’s return on investment clearly, through a ranking process of interaction, engagement and conversion.
  • A detailed bespoke paid social media strategy for your business across both organic and paid social media.

We don’t do confusing jargon or long-winded explanations, but instead show you why we do what we do. We want you to know how and why our paid social ads campaigns will help your brand grow, and we go above and beyond to make sure you’re always in the conversation.

At every step of the journey with Paramount Digital, you’re in the driver’s seat, keeping you in the know in a way that is approachable and understandable.

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating

What are the benefits of paid social media ads for your business?

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With the average person using up to five social media accounts and spending 28% of their day engaged with social channels, it’s a no-brainer that your business needs social media, but the key is to ensure you’re using the right channels.

There are two main goals you may want to achieve using social media. You can use it to grow a community of brand advocates, using it to discuss trends in your industry and engage with your social community about new products and services, while providing customer support. Or you may wish to use it as a distribution channel for your content and business news to drive your followers back to your website and along your sales journey.

Whatever your motivation – our expert paid ads team know how to help you achieve your goals.

Start your project today

Speak to a member of our team and start your project today! Our experts will be more than happy to help you!

Frequently asked questions

Why do I need paid social advertising campaigns?

A paid social media strategy is a great way to advertise your product or service to a specific target audience using their favourite social media platform.

Your target audience is the ideal group of people who would be interested in purchasing or using your service. Before starting any paid social strategy, you must consider your audience’s demographics, ie. age, gender, interests, values, location, etc.

Paid social media marketing utilises your target audience’s demographic information to specifically target them with ads for products and services they may be interested in. Audiences are more likely to interact with targeted ads that align with their current interests, needs, buying habits and values.

This is an excellent way to generate new customers and gain exposure to your brand. Investing in a reliable paid social agency like ourselves allows you to get on with the important things you need to help you manage your business, whilst your social media takes care of itself.

What are the best social media platforms to use?

There are plenty of social media platforms available to advertise on to help your business.

Payment plans differ depending on the desired platforms, so it is worth considering how much you are willing to budget for your paid social media advertising.

Facebook: Largest social networking site and most widely used. Increased exposure to potential customers with 1.9 billion users. You can reach audiences through targeted ad campaigns and can build a loyal community of followers through groups.

X (formerly Twitter): Increase brand awareness and promote research using external links, keep up to date with the latest trends, utilise relevant hashtags, and reach large volumes of people through posts and reposts.

Instagram: Popular for visual marketing content such as photos and videos, with high levels of engagement and post visibility. You can connect with audiences to build authentic relationships and offer real-time customer relations.

Snapchat: Alternative method for your audience to experience your product or service. Sponsored geofilters based on location, vertical video content optimised for mobile devices, and high engagement levels with a casual/informal tone.

LinkedIn: Formal and professional environment and tone of content, with increased SEO and opportunity to network with professionals in the same industry. It has a heavy focus on educational, informative and valuable content and offers the ability to recruit professionals through endorsements and testimonials.

YouTube: The most popular video platform worldwide that’s heavily focused on video content and mobile optimisation. Fast and effective way to convey your brand message and a great alternative to improve SEO ranking.

TikTok: High organic reach and exposure to new audiences. Popular with younger audiences and influencers with an informal, casual and ‘fun’ tone of content that’s optimised for mobile.

What is the best social media platform to advertise on?

The best social media platform to advertise on depends on where your audience spends the most time.

If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your paid social media strategy towards those specific platforms.

How do you track your paid social media strategy?

Keeping track of your social media marketing is essential to determine which social ads perform well in line with your marketing and advertising goals.

Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your paid social media marketing is helping to grow your business.

Speak to Paramount Digital

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If you need support to unlock your social presence with paid social ads, and would like an expert agency to help you achieve your goals, contact Paramount Digital today. Our paid social advertising team has achieved tremendous success advertising on all social media platforms for several clients – and you could be next.

Our Social Media team

Take a look at our SEO experts that are on hand to fulfil your needs

Matthew Gaskin Head Of Paid Social
Matthew Gaskin

Head of Paid Social

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Lauren Baines

Paid Media Executive

Connor Moorcroft Paid Social Executive
Connor Moorcroft

Paid Media Executive

Dane Mellows Paid Media Executive
Dane Mellows

Paid Media Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.

 

2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.

 

3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.

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