Paid Social
Agency

Organic reach alone is no longer enough to scale growth. Paid social gives you control – over who sees your message, how often they see it and how quickly you can scale performance.

Modern platforms allow businesses to move beyond basic demographics and target audiences based on behaviour, intent and customer data. That means you’re not just broadcasting ads, you’re strategically positioning your brand in front of people most likely to convert.

With structured creative testing, full-funnel strategy and accurate tracking in place, paid social becomes a predictable customer acquisition channel. It allows you to generate demand, capture intent and scale revenue in a way that organic activity simply cannot achieve alone.

There are plenty of social media platforms available to advertise on to help your business.

Platform choice and campaign scale will influence your investment level, so it’s important to set a budget that supports your acquisition and growth targets.

Facebook: The largest social networking site and most widely used. It offers increased exposure to potential customers with 1.9 billion users. You can reach audiences through targeted ad campaigns and can build a loyal community of followers through groups.

X (formerly Twitter): Increase brand awareness and promote research using external links, keep up to date with the latest trends, utilise relevant hashtags, and reach large volumes of people through posts and reposts.

Instagram: Popular for visual marketing content such as photos and videos, with high levels of engagement and post visibility. You can connect with audiences to build authentic relationships and offer real-time customer service.

Snapchat: An alternative method for your audience to experience your product or service. Sponsored geofilters based on location, vertical video content optimised for mobile devices, and high engagement levels with a casual/informal tone.

LinkedIn: Formal and professional environment and tone of content, with increased SEO and opportunity to network with professionals in the same industry. It has a heavy focus on educational, informative and valuable content and offers the ability to recruit professionals through endorsements and testimonials.

YouTube: The most popular video platform worldwide that’s heavily focused on video content and mobile optimisation. While YouTube is a more Google PPC-focused platform, it is moving into the paid social space with advertisements on reels, offering huge potential to compete with TikTok.

TikTok: High organic reach and exposure to new audiences. Popular with younger audiences and influencers with an informal, casual and ‘fun’ tone of content that’s optimised for mobile.

Pinterest: As Pinterest has an enormous user base, ads can help businesses reach a huge audience, increasing brand visibility. The aesthetic appeal of Pinterest may also interest advertisers to drive traffic and boost sales.

The best social media platform to advertise on depends on where your audience spends the most time.

If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your paid social media strategy towards those specific platforms.

Keeping track of your social media marketing is essential to determine which social ads perform well in line with your marketing and advertising goals.

Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your paid social media marketing is helping to grow your business.