Email Marketing
Agency

Email marketing is a marketing tactic that involves drip feeding contacts with educational content to keep them engaged before promoting products, services and special offers to existing and potential customers. Email marketing is a fast and cheap form of direct marketing that can deliver some of the best returns of any other channel.

Not only does it work, but the returns are hard to match. Industry benchmarks put email marketing ROI at around £40 for every £1 spent. Part of the reason it works is because you’re marketing directly to people who’ve already given you their contact details.

We report on all aspects of your email marketing. Delivery rates and open rates tell us if our emails are landing in inboxes and being opened. You get monthly reporting against the key performance indicators that matter to your business objectives, not vanity metrics. Click-through rates tell us if customers are taking the actions we want them to. Conversions tell us that customers are making a purchase once they’ve received our emails. All this data goes together to highlight results, but also shows us where we can improve and increase sales even more.

We get that this is a big issue, and that’s why we conduct email marketing campaigns in line with strict GDPR legislation. This includes making sure we’re only sending emails to people who have opted in to receiving marketing communications from your business. We only use customer data that people have actively opted in to share, which also keeps your list engaged.

An email marketing agency plans, writes, builds and measures the emails your business sends. A dedicated email marketing agency will handle strategy development, email copywriting, email template design, segmentation strategy and campaign management, then report on what each marketing campaign delivered.

Most email marketing companies also manage your email service provider setup, whether that’s Klaviyo, Mailchimp or another platform, and monitor deliverability so your emails reach the inbox rather than the spam folder. When you’re comparing the top email marketing agencies, look at their proven track record in your sector, their client testimonials and case studies, their pricing structure and how they measure email campaign performance.

There’s no fixed figure, because the value depends on your average order value, purchase frequency and how engaged the list is. A useful way to work it out is revenue per recipient. If a campaign to 1,000 contacts generates £500, that’s 50p per recipient and you can then model what list growth is worth to you over a year. A well-segmented list of 1,000 loyal customers will almost always outperform a cold list of 10,000. That’s why customer segmentation and list hygiene matter more than raw list size.

Yes. Email marketing remains one of the highest returning channels available, largely because you own the list. Unlike social media marketing or paid media, you’re not renting attention of a target audience from another platform that can change its rules overnight. Email works hardest when it’s part of a wider digital strategy, feeding on data from your SEO, content marketing and paid campaigns and supporting lead generation and customer retention at the same time. The businesses seeing weak results usually aren’t sending too many emails. They’re sending the same email to everyone.

The 80/20 rule says roughly 80% of your emails should give something useful to your audience. 20% should ask for a sale. It stops your list tuning you out. In practice, that means educational content, useful updates and helpful guidance in the majority of your email campaigns, with promotional sends earning their place because you’ve already built trust. The same principle applies to your results. A small number of automated flows, usually welcome, abandoned cart and post-purchase, tend to generate a disproportionate share of your email marketing revenue.