Google Shopping Agency
“Paramount Digital manages our SEO, PPC and more recently targeted remarketing. We have seen a drastic improvement in Google Shopping sales in such a short space of time.” – OD’s Designer Clothing
Platforms we utilise
What is Google Shopping?
Research into this particular branch of PPC advertising has shown that Google Shopping ads are producing a lower cost per click (CPC) and much higher returns on ad spend (ROAS) for an ecommerce business when compared to other PPC advertising methods. With the help of our Google Shopping management team, your Google Shopping advertising campaign will result in:
– Maximise product visibility
– A coherent product feed no matter the platform
– Higher converting traffic leads to more sales
– A compelling online presence
– Wider audience reach
By submitting a well-optimised shopping feed, businesses can ensure accurate and up-to-date product information is displayed in shopping ads, making it easier for users to discover and purchase their products online.
The Paramount Digital
approach to Google Shopping
Setting up Google Shopping campaigns can be difficult if you’ve never done it before. With so many variables, it’s easy to get tangled up in all the obstacles.
Whether it’s getting your product into the correct XML format or setting up the campaign itself, it is advised that you work with a PPC agency when implementing Google Shopping for your business to get the best quality results.
The Google Shopping experts at Paramount Digital are masters at researching and developing new ideas and adjusting campaigns to ensure that the return on investment (ROI) is maximised.
Our Paid Shopping services…
- Google Shopping Management – the continued process of optimising your product listings to put the right products in front of the right customers at the lowest possible cost to your business.
- Microsoft Shopping Management – the Microsoft platform has modelled itself on the Google ads platform; we can apply a similar approach to Google, bespoke to your business needs.
- Product Feed Optimisation – the strategic process of enhancing and improving product feeds to boost product listing visibility and conversion rates.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
What are the benefits of Google Shopping for your business?
Increased reach & visibility
eCommerce businesses can showcase their products to a target audience prominently in Google’s search results. Includes product images, pricing and a small description to stand out from the usual organic and paid listings.
High-quality traffic
Highly targeted ads based on product information, user search queries, and user behaviour, ensuring that ads are shown to relevant audiences actively searching for specific products.
Cost-effective
Google Shopping operates on a cost-per-click (CPC) model, meaning you only pay when a user clicks on the ad, plus as it is one of Google’s newest (and underused) platforms, we see CPCs as low as £0.15.
Benefits of choosing us as your next Google Shopping Agency
This not only sets clear expectations for your Google Shopping campaign but also enables strategic planning and budgeting. Our seasoned experts have hands-on experience managing budgets of varying scales – from £10 to £10,000 per day – giving us the versatility to serve ecommerce businesses of all sizes and budgets.
We take pride in our straightforward approach to PPC, and that’s why we don’t bind you with any contracts. Our honest targets are set based on simple and transparent formulas. After all, PPC is a game of numbers, where the variables are CPC, conversion rate, and search volume. We master these metrics to generate the maximum ROI.
Our services are not limited to a particular region, either. We boast extensive experience managing PPC campaigns locally, nationally, and internationally. This exposure allows us to tailor campaigns that resonate across diverse audiences and locations.
Also, we understand the significance of clear communication and transparency in business relationships, which is why we provide comprehensive reporting that gives you a thorough insight into your campaign performance. Our reports are designed to be easily understood and highlight key performance indicators (KPIs). Our ‘stay in lane’ experience means that we live and breathe PPC.
We work with various PPC platforms every day, ensuring that we stay updated with the latest trends and changes to drive optimum results from your Google Shopping campaigns.
Contact the experts today
If you’re thinking about adding a Google Shopping campaign to your multi-channel eCommerce approach, don’t hesitate to speak to one of the Google Shopping experts here at Paramount Digital. Our years of experience and portfolio of successful cases make us a leading Google Shopping agency.
Call 01744 747474 and get your free in-depth consultation today.
What an effective Google Shopping strategy looks like
Here’s what a successful Google Shopping campaign includes:
Well-optimised product data: Product titles, descriptions, images, and other relevant information should be detailed, accurate, and search-friendly to ensure they align with user queries.
Effective budget management: Define a budget that allows your shopping ads to remain competitive throughout the day while also managing the CPC effectively to ensure a healthy ROI.
Bid strategy and management: An efficient Google Shopping campaign adopts an intelligent bidding strategy. This may involve automated bidding systems that adapt based on real-time data, ensuring your ads are placed at the right times and the right cost to maximise conversions.
Segmentation: Segmenting your products into different product groups based on their performance allows for better control over bids and better ad relevance while ensuring high-performing products receive adequate budget and exposure.
Competitive pricing: Your pricing should be competitive to appeal to prospective customers. Regularly monitoring ad spend and adjusting your pricing strategy based on market and competitor trends is crucial for an effective Google Shopping campaign.
Rigorous testing and optimisation: Constantly testing different elements such as images, ad copy, and bid strategies helps to continuously optimise a Google Shopping campaign.
Detailed reporting and analytics: Regular review of analytics and KPIs helps you to understand what’s working and what’s not, allowing for swift adjustments and continuous improvement.
Mobile optimisation: Ensuring all product listings and checkout processes are optimised for mobile devices provides a seamless shopping experience for users on the go.
Frequently asked questions
What is the difference between Google Shopping ads and traditional text ads?
Google Shopping ads and traditional text ads serve the same purpose – to advertise products or services – but they differ significantly in their format and presentation.
Traditional text ads are composed of a headline, URL, and descriptive text. They rely heavily on keyword targeting and well-crafted ad copy to attract clicks and are used primarily in Google Search campaigns.
Google Shopping ads, on the other hand, offer a more visual advertising experience and are driven by your Google Merchant Centre product feed, not by keywords. They display product images, titles, and prices, and store information directly in the search results.
Google uses the product information you provide to determine where and when your shopping ads will appear. While both ad formats can be effective, Google Shopping ads can be more engaging due to their visual nature and can provide users with essential information upfront, such as price and product image, making them particularly effective for e-commerce businesses.
Why work with a Google Shopping ads agency?
When it comes to Google Shopping, you must work with an agency that knows its stuff and provides an expert campaign management service, allowing your campaign to reach new heights of success. Google Shopping is a fast-paced channel, but by working with Paramount Digital, our team will not only ensure that your account is up to date with best practices but also help you optimise your campaigns. This will enable growth, drive traffic to your website, and boost your brand’s visibility.
Contact us today to learn more.
What’s the best format to have my products in?
Depending on your platform, Google Shopping feeds can be formatted in several different ways. XML feeds are typically the recommended format, as a direct link can be made between your site and Google Merchant Centre, ensuring that price changes, new products, and removed products are updated upon each automated fetch. Other accepted formats are CSV product files, as well as API links, direct from platforms such as Shopify.
Our expert Google ecommerce experts know the ins and outs of product feeds and are happy to assist in the setup and maintenance of feeds as part of our ongoing tasks. Contact the team today for more information and a free assessment.
Can I use the same product feed for Google Shopping as Facebook Ads?
In short, yes! Running one feed to multiple platforms is entirely possible. However, our team would recommend separate feeds for each platform to allow for bespoke feed optimisation per platform. If you are looking for any help with feed optimisation for either Google Shopping or Facebook, reach out to our team on 01744 747474.
How can I optimise my product listings to improve visibility and performance on Google Shopping?
To optimise your product listings on Google Shopping, it’s vital to provide accurate and detailed product information. Use compelling product titles that include relevant keywords, making them easily searchable, and high-quality product images that can significantly improve click-through rates.
Detailed, keyword-rich descriptions help potential customers understand your product better and enhance search visibility.
Ensure product category and product type fields are accurately filled out, as Google uses these to determine when your product will appear in search results. Your product price should be competitive and updated regularly, too.
Similarly, include any special promotions or discounts to attract more clicks. Lastly, provide accurate shipping information to avoid any customer dissatisfaction.
It’s vital that you (or your Google Shopping agency) continually monitor and adjust your listings based on performance data to improve visibility and performance on Google Shopping.
What are some best practices for maximising conversions and ROI on Google Shopping?
To maximise conversions and ROI on Google Shopping, you must focus on the onsite user journey.
Ways to improve this include:
– Streamlining the checkout process
– Optimising online store speed
– Enhancing product search and navigation
– Implementing responsive design
– Providing detailed product information and visuals
These key digital marketing strategies enhance the overall checkout experience, reduce the likelihood of bounce rates, and ensure the customer can make an informed purchase decision. While this maximises conversions for you as an ecommerce business, a better user journey also leads to increased trust and customer satisfaction, encouraging customers to return.
To set up a Google Shopping campaign targeted to your business needs, contact the experts at Paramount Digital today – we’re looking forward to hearing from you.
Our PPC team
Take a look at our PPC experts that are on hand to fulfil your needs
Sam Rourke
Paid Media Director
Keigan Farmer
Paid Media Manager
Tom Dunne
Paid Media Manager
Jack Balmer
Paid Media Manager
Charlie Duke
Paid Media Executive
Chris Hales
Paid Media Executive
Will Dunne
Paid Media Executive
Jake Parker
Paid Media Executive
Olivia Dyer
Paid Media Executive
Jack Arkwright
Paid Media Executive
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.
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We’re an agency that can help you!
1. Lets talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Lets get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Lets start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
