Digital PR
Agency

Links from relevant, high-authority, third-party websites are a key signal to search engines like Google that your site is a source of reliable, educational content. These signals are essential for appearing higher in search results.

In fact, according to Google, links are one of the main (if not the main) signals it pays attention to when ranking domains in search. Digital PR can earn links in high authority publications by creating content that journalists are interested in.

Measuring the ROI of digital PR can be tricky because it has to fit into a wider, content-driven SEO plan.

However, you can see the benefits of digital PR when looking at the:

• Media placements gained and the authority of the website where the coverage is featured
• Referral traffic you gain from stories published on other sites
• Overall improvements in search rankings

Evidence of these factors will help us to measure the success of digital PR.

Absolutely. An effective digital PR service can accelerate your website’s rise in search engines by earning high domain authority backlinks to your website without paying for individual links or using outdated ‘black hat’ tactics like link farms.

Unlike those link farms which can damage your authority if you receive a Google penalty, if Google sees high-quality backlinks pointing at your website, it can greatly improve your standing on search engine results pages.

“Traditional” PR campaigns are mostly focused on media relations and coverage in print publications, with some focus on online media. It’s also less focused on the results of campaigns from a search or online customer acquisition perspective.

Instead, it tends to focus on outdated metrics like Advertising Value Equivalent – how much you’d have to spend to buy comparable ad space for your PR story.

Digital PR, however, is very much focused on building high domain authority backlinks from relevant media sites back to your website. This is a signal to Google and search engines that you’re a reliable source of information and should appear higher in search results, leading to organic growth.

Digital PR also uses digital metrics to measure campaign success, so it provides more tangible business outcomes than traditional public relations.

On the face of it, there might not appear much difference as both are concerned with getting links back to a website. However, ‘link building’ often involves blackhat practices like buying links or using link farms to generate links en masse, which are usually low-quality links and can end up bringing a Google penalty down on your website.

Digital PR, on the other hand, is all about earning links from high-quality, high-domain websites and news publications by creating content that journalists are willing to link to on their own merit.

If you like the sound of what we can offer your business, don’t hesitate to get in touch with Paramount Digital. Our digital PR services are second to none, so don’t waste your time and money with other digital PR agencies. Call 01744 74 74 74 to speak to our expert team of digital PR specialists.