43% increase in organic revenue

On Going Growth, Increased Revenue

Services SEOWeb Design

Previous agencies lacked understanding and genuine investment in the business. Paramount Digital was engaged to establish a strategic, data-informed SEO approach that improved organic visibility, drove more revenue from search, and supported ongoing growth.

Client Kendal Tools & Machinery

Industry eCommerce

Year 2018 - present

What We Did For Kendal Tools & Machinery

Customer & Keyword Research

Conducted market, customer, and keyword research to deeply understand two distinct personas (professional tradies and DIY home users) and how each searches for machinery.

Content Optimisation & Creation

- Updated product pages with keyword-rich content aimed at professionals.

- Devised an ongoing content strategy featuring educational content (e.g., how-to guides, safety content) to engage DIYers earlier in their buyer journey.

- This balanced approach increased visibility across the funnel.

Reporting & Communication

- Delivered bespoke dashboards tracking not only traffic and rankings but also conversions and sales.

- Maintained regular calls with John to ensure transparency and direct access to strategy and progress.

Website Refresh

Completed a full refresh of the website’s theme and layout to better showcase products and support the increased traffic from SEO gains.

Keywords

Commercially relevant keywords on page 1 of Google search

Increase

Increase in organic revenue YoY

The Results

We’ve continued to see improvements in Kendal Tool’s search results in the 8+ years we’ve been working with them.

Most recently, we’ve achieved a 42.8% increase in organic revenue in Q2 2025, compared to Q2 2024, despite the economic challenges experienced throughout the UK.

We’ve also continued to improve Kendal Tool’s search visibility, with 46 commercially relevant keywords now featuring on page 1 of Google SERPs.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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