+81% increase in non-branded traffic for OneWelbeck

More conversions and visibility with a unified SEO & PPC strategy

Services ContentPPCSEO

Marketing was disjointed after their in-house PPC lead left, and their healthcare SEO agency became unresponsive. Campaigns lacked structure, budgets were inefficient, and reporting was unclear. The goal was to streamline paid and organic strategies, improve performance, and regain visibility over results.

Client OneWelbeck

Industry Specialist medical services

Year 2024 – 2025

What We Did For OneWelbeck

PPC Management

Took over large-budget PPC campaigns.
Streamlined ad groups and focused spend where effective.
Introduced structured optimisation, testing, and clear reporting.
Set up regular check-ins to align with business goals.

SEO Strategy

Developed a structured SEO plan targeting commercially relevant keywords.
Built aligned campaign calendars by service line.
Optimised commercial and niche service pages.
Delivered technical SEO improvements.
Supported website migration with technical expertise.
Partnered with OneWelbeck’s internal medical copywriter for accurate content.

Collaboration & Communication

Provided regular, jargon-free reporting.
Used shared project boards for transparency.
Held quarterly in-person meetings.
Offered flexible support across quick fixes and long-term strategy.

Traffic increase

Increase in non-branded traffic (46,051 → 83,000, Aug 2024–Aug 2025)

Keywords

Increase in keywords ranking on page one of Google (1,907 → 2,750)

Organic sessions

Increase in organic sessions (1,099,790 → 1,431,512)

Key events

2.69

Increase in key events (35,108 → 36,053)

The Results

A unified PPC and SEO strategy delivering measurable growth.
Stronger campaign performance and more efficient PPC budget allocation.
Clear, transparent reporting, giving the marketing team confidence.
Well-structured SEO campaigns, improved technical foundation, and effective content production.
Positioned OneWelbeck for a smooth new website launch in 2025.

What Our Customers Say

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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