5 ways to quickly improve your technical SEO

SEO

Technical SEO is like the foundation of a house.

With a strong foundation you can build your house as big and flashy as you like.

With a weak grounding, the house is never going to be stable and is always at risk of collapse.

Your website is the same.

You can create all the page copy, blogs, guides and videos you like.

But without that solid technical SEO foundation, your site will never perform as well as it could, and will always be on a shaky footing.

Technical SEO can be complicated.

But it’s not as hard as you might think to get right.

To help you get started, here are five quick technical SEO fixes you can make to instantly improve the performance of your website.

 

Improve your site speed

We’ve all experienced how annoying it is when we try to get on a website and it takes ages to load.

If it takes too long, we don’t wait, we get fed up and move on.

Nearly half of web users expect a site to load in 2 seconds, and they tend to abandon a site that hasn’t loaded within three seconds.

But slow site speed isn’t just a problem for the user experience, it’s a red flag to Google that your site isn’t reliable.

This means you have less chance of ranking in searches.

Site speed is also a key component of the new Google Page Experience updates being rolled out.

 

Make your site mobile friendly

Having a mobile friendly website is non-negotiable today.

Not only do most users visit websites on their mobile and smart devices today, Google has a preference for websites which are ‘mobile first’.

This means if you design for mobile, you’ll instantly get a step up on the competition.

From a technical standpoint, it’s also much easier to build a website for mobile and then adapt it for desktop than it is to work the other way around.

Google’s Page Experience update is also making mobile more of a prominent ranking factor in the future, so if you don’t build for mobile then you’ll struggle to get above the competition.

 

Find the best server

When you buy a domain you’ll often get the option of what server you want your website to run on.

The amount of domains on the same server as your site can have a negative effect on the speed of your website if there are too many.

This can knock the speed of your website down considerably, which will have a negative impact on your rankings.

Also, if you share a server with lots of low quality websites, Google might lump your website in with them and consistently punish your site – no matter how well you perform in other areas.

The best option is to host your website on a private server that only your website is on.

But that can be expensive.

The other option is to work with your web design or SEO agency to find the best server for your business and set it up on there.

 

Make sure your pages are indexed

Indexing your web pages is the process of telling Google that your website exists and making sure the search engine knows to show them in search results.

If Google doesn’t index your pages, they’ll never get seen.

Page indexing often happens automatically as Google constantly crawls websites and can usually identify new content being published (it’s actually a ranking factor).

But sometimes, some pages will get missed, or might take longer to index.

To make sure your pages are being indexed by Google, you can do this yourself  by ‘registering’ your new pages once they’re published.

Just be careful when indexing pages and understand that if the indexed page is later removed or deleted, you’ll create a 404 error when someone tries to click through to the old page.

If your website has too many 404 errors, then you’ll be punished by Google and your website won’t rank as highly as it could.

 

Add internal links

Internal links are one of the most overlooked technical SEO techniques you can use, but they’re also one of the most effective.

Internal links literally involved adding links on one page to another page on your site with similar relevant information to help the user.

These links can be used on any page and can link product pages to your homepage, for example.

They’re particularly good for linking your blogs, articles and guides as it constantly points users to more relevant content and helps keep them on your site for longer.

Google also recognises internal links and can use them as a signal to rank certain pages higher in search.

If you have a lot of internal links pointing to one particular page, as long as they’re linked from relevant pages, it can tell Google that the page should be ranked higher.

Then, as the main page starts to rank higher, it will automatically pull up the rankings of all the attached pages as well.

Once of the easiest and most effective ways to use internal linking is to follow a pillar page strategy for your content.

Read our guide to creating an SEO content strategy to see how technical SEO fits into your wider SEO and content marketing.

 

Get your technical SEO right

By taking the time to get your technical SEO right, you’ll put your website on a more stable foundation from which to build your wider content marketing and SEO campaigns.

You can fix many of these things yourself.

But if you want them done quickly and correct first time, then you might be better bringing in an SEO agency to help you.

Why not get a free SEO audit of your website and our experts will run you through all the technical SEO problems your website has, and then we can help you come up with a plan to fix them.

Contact us today.

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