If you’re trying to reach new leads or retarget non-converters who’ve been on your website, display advertising and PPC marketing are an effective way of getting in front of them when they’re searching for other things online.
The problem with display ads – and content marketing in general – is that because there’s so much of it, it can be hard to stand out from the crowd and not have your ads seen as annoying spam.
Did you know that the average website conversion rate for most industries is only around 2-5%?
That means around 97% of visitors will simply leave your site without taking any further action.
You hear a lot about marketing services don’t you.
Traditional vs Digital.
Inbound vs Outbound.
There are so many. Some aimed at getting you short term, instant results for specific campaigns. Others that are built on long-term brand building that will pay off in the long run but take longer.
It’s the moment every marketing director fears. That moment when they’re called into the boardroom and asked: “What ROI are we getting from this marketing …
