Did you know that most B2B buyers today don’t start their ‘buyer journey’ by phoning your sales team?
It’s true.
Read BlogHow to use content marketing in the B2B sales process
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Digital Marketing Trends For 2021
Well, 2020 kinda sucked didn’t it. But 2021 is a new year, there’s things to look forward to and new marketing plans to put in …
Demand generation vs lead generation: What’s the difference?
Like every industry, marketing comes up with a lot of jargon.
To be honest, we probably have more jargon for what we do than anybody else.
Which is ironic as we’re always telling clients not to use jargon.
Read BlogDemand generation vs lead generation: What’s the difference?
What is demand generation and how does it work?
Demand generation is about raising awareness of a product or service to generate demand for it.
The process is designed to:
- Get attention for your brand
- Attract new visitors to your business
- Earn their trust.
What is lead generation and how does it work?
Lead generation involves marketing tactics designed to capture personal data from potential customers to convert awareness and interest into eventual purchases.
Prospective customers become leads when they provide their details in exchange for access to information – for example, signing up for a newsletter.
When you collect their information, you can use it to identify customers who are ready to buy from you (known as qualified leads) and shepherd them along that journey.