Did you know that most B2B buyers today don’t start their ‘buyer journey’ by phoning your sales team?
Given the progressing circumstances surrounding COVID-19, we believe it is important to reassure you that there will be no interruption to our workflow.
The safety of our staff and customers is of utmost concern to us, which is why we've taken preventative measures to ensure the entire Paramount Digital Team is equipped to work remotely should the need arise.
Now more than ever your online presence is essential, which is why we’ve worked hard to ensure our team will remain available and at optimal capacity to keep your business running smoothly.
During uncertain times, there is one thing you can be sure of – there is no other team better prepared to help you achieve your goals than ours.
Please do not hesitate to get in touch if you need any advice during this time!
The Paramount Digital Team.
Like every industry, marketing comes up with a lot of jargon.
To be honest, we probably have more jargon for what we do than anybody else.
Which is ironic as we’re always telling clients not to use jargon.
Demand generation is about raising awareness of a product or service to generate demand for it.
The process is designed to:
Lead generation involves marketing tactics designed to capture personal data from potential customers to convert awareness and interest into eventual purchases.
Prospective customers become leads when they provide their details in exchange for access to information – for example, signing up for a newsletter.
When you collect their information, you can use it to identify customers who are ready to buy from you (known as qualified leads) and shepherd them along that journey.