If you’re trying to reach new leads or retarget non-converters who’ve been on your website, display advertising and PPC marketing are an effective way of getting in front of them when they’re searching for other things online.
The problem with display ads – and content marketing in general – is that because there’s so much of it, it can be hard to stand out from the crowd and not have your ads seen as annoying spam.
Read Blog11 tricks and trends you should learn about display advertising
Did you know that the average website conversion rate for most industries is only around 2-5%?
That means around 97% of visitors will simply leave your site without taking any further action.
Read Blog12 tips to create successful remarketing strategies
You hear a lot about marketing services don’t you.
Traditional vs Digital.
Inbound vs Outbound.
There are so many. Some aimed at getting you short term, instant results for specific campaigns. Others that are built on long-term brand building that will pay off in the long run but take longer.
Is there anything worse than slogging over your SEO strategy, crying into your keyboard as you desperately try to do away with the blank screen and having nightmares about generating links to your website, only to see a stagnant report at the end of the month.
It’s the moment every marketing director fears. That moment when they’re called into the boardroom and asked: “What ROI are we getting from this marketing …
Read BlogHow to get better ROI from digital marketing: top tips to boost your returns