SEO migration service | migrate your site without the risks

Why would you need an SEO migration service?

Migrating your website can have many benefits in the long run. But you have to think about how migrating your website could impact your short-term visibility in search engines. Get it wrong and you could see your performance drop overnight.

As an experienced SEO agency, we’ve planned and delivered thousands of site migrations for clients. We can help you remove the danger by handling all the SEO elements of your migration.

Learn more about us Meet the team

SEOShopifyWeb Design

40%Increase in Page Speed

2025 Charles & Ivy

A full upgrade to Shopify 2.0 for Charles & Ivy

SEOWeb Design

43%Increase in Organic Revenue

2018 - Present Kendal Tools & Machinery

43% increase in organic revenue

55%Increase Online Sales

2018 - Present Clarkes Golf

Increasing Clarkes’ Golf Revenue by 128%

SEO

800%Increase in organic clicks in 3 months

2025 - Present Mauritius Luxury Holidays

800% increase in organic clicks in 3 months

ContentPPCSEO

+81%Increase in non-branded traffic

2024 - 2025 OneWelbeck

+81% increase in non-branded traffic for Welbeck

ContentSEO

153%Increase in organic conversions

2023 - Present ALLpaQ

Increase in organic conversions – more than 150%

What is an SEO website migration?

Site migration can mean a few things. You could be moving your website from one CMS to another. Like from WooCommerce to Shopify. You could be changing servers. Moving from HTTP to HTTPs. Or moving to a completely new domain name.

Whatever project you’ve got planned, our SEO site migration services make sure your new website carries all the SEO authority of your old one so nothing is lost.

View Our Latest Work Meet The Team

Our SEO Migration Team 😄

Meet our Site Migration Experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of People & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford SEO Strategist

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne Paid Media Technical Lead

Shea Murphy Paid Media Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

What’s involved in our SEO migration services?

Migrating your website needs careful planning. One missed link or false step could mean months trying to recover your search rankings (or losing them altogether).

That’s why we follow a thorough process to make everything as smooth as possible.

Pre-migration planning

We’ll outline your objectives, run an SEO and traffic audit to build a baseline for future performance, audit all your content, create a copy file to bring to your new site, run a technical assessment of your website’s infrastructure, identify any risks and complexities and create a full 301 redirect map from your current URLs to your new ones.

Create a staging environment

We’ll clone your existing site and build a secure staging and development environment for us to make upgrades or changes (don’t worry, this staging site will be blocked from indexing so won’t impact your SEO).

We’ll replicate all the functionality of your existing site including ensuring all plugins, forms and integrations work properly and will carry out an initial QA and debugging on the staging site.

Data backup

We’ll back up all your site files and existing data and document all your current website analytics like traffic and conversion rates as well as document your current site’s performance and page load speeds.

Pre launch checks

We run a complete check on everything to ensure your URLs, metadata, internal links and images have migrated correctly. We’ll confirm your URL structure for consistency and make sure all redirects and canonical tags are in place and review that all functionality like forms and navigation work.

Site migration launch

We pick a time when your website experiences lower traffic and set your migration live, transferring your staging site to the live hosting and updating any DNS records as required. We immediately run a series of checks to confirm your site loads properly and that all redirects and other functionality work.

Post launch review

We’ll conduct a full audit of your technical performance and SEO against pre launch benchmarks and review any dips in performance. We’ll continue to run regular audits in the weeks after launch to identify and fix and errors.

Benefits of a professional SEO migration

There’s a lot to organise with an SEO migration. Just one thing overlooked could result in an immediate drop in your website’s performance, traffic and conversions. And it can take a long time to recover.

With a professional SEO migration service, you don’t have to worry about making sure all your redirects and technical issues have been taken care of. Because we’ll do it all for you. We make sure everything is set up properly and ensure search engines like Google crawl and index your new site quickly, helping you…

Safeguard revenue
Avoid migration pitfalls
Migrate your site faster
Improve site performance post migration

View Our Latest Work Meet The Team

Frequently asked questions ❓

The answers to your SEO migration questions

What's involved in a website migration?

Website migrations are a thorough process of moving your site from one platform to another, or to a new URL. Our SEO migration services include:

URL crawl and page inventory
Site performance benchmark
URL redirect mapping
Updating internal links
Page canonicalisation
Removing duplicate content
Site move verification
Updating backlinks
Post migration checks

How long does a site migration take?

The longest part of a site migration is the planning stage. This can take several weeks because we have to analyse every part of your website’s performance and setup to plan a migration and anticipate any potential problems.

Once we’ve planned the migration, we aim to complete it as quickly as possible and with minimal disruption to your business, but it can take a day or two to migrate and perform post-move checks.

Why would I need to migrate my website?

There are several reasons you might consider migrating your website, which could include:

Improve performance
Improve security
To improve SEO
You need to scale your site

Will a website migration affect my SEO?

Yes. It can have a big impact on your SEO, especially in the short-term if the migration isn’t handled properly. Any incorrect redirects, broken links or changes to your site structure can negatively impact your search engine visibility and take months to recover,

What are the risks of migrating my website?

There are always risks with any project, but we do everything we can to minimise them and monitor performance before, during and after the migration to catch any potential issues early. Some risks include:

Drop in SEO performance
Downtime
Data loss
Broken links

Do I need to work with a website migration service?

We’d highly recommend it because the results of making a mistake are huge for your website and business. Working with a professional migration service can reduce the risks of something going wrong and help ensure your website continues to perform well after the migration.

What happens after you've migrated my website?

Once we’ve migrated your site, we’ll carry out performance checks and tests to ensure things like redirects are working, traffic and rankings haven’t dropped and that your sitemap is updated in Google Search Console.

We’ll continue these tests for a few days after the move to be confident that everything has worked as it should.

Let’s work together.