SEO and content strategies for complex FinTech buyer journeys

If you’re not visible in Google Search and LLMs, you’re always going to lose opportunities to your competitors who are visible. You might have the best product on the market, but if you’re invisible in search, you don’t exist.

We know what it takes to drive demand with bespoke FinTech SEO strategies and content that meet the demands of search engines and customers, but also keep you compliant with necessary regulations like those from the FCA.

As specialists in B2B SEO we know how to develop strategies for complex buyer journeys to make you visible at each stage of awareness.

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Increase in non-branded traffic
80

in 12 months taking clicks for non-branded terms to 83,000 a month.

Increase in organic conversions
153

in 12 months with a focused technical SEO and content strategy.

Increase in organic clicks
171

in 12 months for a campaign focussing on improving service pages rankings and conversion rate optimisation.

Increase in organic clicks
173

in six months with an SEO content plan focusing on long-tail and short-tail enquiries for informational and commercial search terms.

Helping FinTech companies win clicks and conversions

Combining expertise in technical SEO, content and Digital PR we’ll create a FinTech SEO strategy that gets you found online for commercially relevant keywords that don’t just get clicks, but encourage conversions.

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2025 • Image Subtitle Here

Our FinTech SEO Team 😄

FinTech SEO Experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne Paid Media Technical Lead

Shea Murphy Paid Media Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Our FinTech SEO services

We don’t do long-term contracts but we build lasting relationships with our SEO agency clients by becoming an extension of your team. Whether you’re bringing us in the supplement your existing marketing team or want us to become your marketing team, our services focus on the channels and tactics that deliver the best results quickly.

Technical SEO

Our technical SEO services are the foundation of your website. We optimise Core Web Vitals, schema, XML sitemaps, crawlability, indexing issues, internal linking, robots.txt and redirects.

By improving the overall health and technical structure of your website we make sure it’s easy for search engines, LLMs and people to navigate, helping support our wider SEO content and link building strategies.

SEO content

Our SEO copywriters can breakdown complex financial and technology information that adds value and meets Google’s strict EEAT requirements, while remaining useful to your readers.

Whether we’re creating service pages, landing pages or information blogs and guides, we focus on the topics and search terms that will have a commercial impact on your business, not just get impressions. 

Digital PR

Digital PR and links are essential for FinTech brands trying to create brand awareness and trust, not just for customers but for search engines and LLMs.

Our digital PR teams focus on creating genuinely earned links in relevant publications that your customers read.

Building these links helps build awareness and trust for your brand and spokespeople and helps build authority so you appear in search engines and AI queries.

Let’s get started with a free strategy session

Not ready to commit or not sure FinTech SEO is the right option?

Let’s start with a no obligation strategy session with our strategic growth director, Sam. You get a 30 minute session to run through your goals, assess where you’re currently at with SEO and digital marketing, and get a roadmap to improve your visibility so you can start to get more leads from online.

Just complete the form and we’ll be in touch to arrange a date and time for your strategy session.

Even if you don’t work with us, you’ll have a better idea what you need to do to start improving your digital marketing performance.

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2025 • Image Subtitle Here

Frequently asked questions ❓

The answers to your FinTech SEO questions

What is Your Money or Your Life content?

Your Money or Your Life (YMYL) content is any content – defined by Google – that could have an effect on a reader’s financial security, safety, health or happiness. YMYL has much stricter rules when it comes to what you can and can’t say on your website, so it’s important your SEO agency understand this and can ensure you comply with these rules.

How long does it take to see results from SEO in the FinTech sector?

Honestly it depends on where you’re starting from. A brand new website with no authority can take up to 12 months before you start to see big results, although you’ll see results like higher rankings, impressions and clicks quicker. For a more established website with strong content, links and a decent technical SEO base you could start to see results within a few months.

Can you guarantee links with Digital PR?

No and anyone who says they can is lying to to you.

The only way to guarantee links is to pay for them, but we’ve earned plenty of organic links in key publications in the past.

Do you outsource any of your work?

No, all our FinTech SEO services are provided in-house by our own experts. You’ll have direct impact with the people working on your website and campaigns so you always have a point of contact to ask questions to.

Let’s work together.
Let’s work together.

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