Facebook Advertising
Agency

Overall, Facebook is known for being one of the cheapest platforms to run ads on.

The minimum spend for Facebook Ads is £2 per day. However, we recommend you start between £20-£30 per day.

This gives your business moderate visibility, and from here, we can gradually scale up to improve your campaign’s reach and engagement, allowing for better targeting and optimisation of ads whilst ensuring you get a consistent return from your ad spend.

With Facebook Ads, the length of time before you’ll see results depends on what you’re trying to achieve.

For impressions and clicks, this can be instant. However, for conversions – like sales or newsletter sign-ups – results will usually start to appear within the first couple of weeks. This is because of Facebook’s ‘learning phase’, which is needed to optimise ad delivery. In many cases, these can also be seen within the first week.

In the long term (a few months), users will notice a boost in brand awareness and customer loyalty, with the help of our team tweaking ads to keep them relevant.

Facebook Ads are a versatile social media marketing tool beneficial for a range of business types. From B2B to B2C (and even non-profit organisations), Facebook advertising can help connect businesses with individual customers, showcasing products and services tailored to their personal interests.

Local businesses such as restaurants, gyms, and salons find Facebook Ads particularly useful for targeting potential customers within their geographical area, enhancing local visibility and customer engagement. However, global reach is an attainable goal with a Facebook business page, due to the precise targeting tools.

Overall, Facebook’s advanced targeting capabilities, including demographics, interests, and behaviours, make it an essential advertising platform for a wide spectrum of businesses.

Google Ads and Facebook Ads are both powerful digital advertising platforms, but they serve distinct purposes and excel in different areas:

<strong>Intent vs. Discovery</strong>

Google Ads: Targets users based on their search intent. These ads appear when users actively search for specific keywords on Google, making them ideal for capturing demand and reaching customers ready to buy.

Facebook Ads: Focuses on audience discovery. Ads are shown based on users’ interests, demographics, and behaviours, allowing businesses to generate demand and reach potential customers who may not know about their product or service yet.

<strong>Ad Placement</strong>

Google Ads: Primarily displayed on Google’s search results pages (Search Network) or across partner websites and apps (Display Network).

Facebook Ads: Appear across Facebook, <a href=”https://paramountdigital.co.uk/paid-social-marketing/instagram-ads-agency/”>Instagram</a>, Messenger, and Audience Network, integrated seamlessly into users’ feeds, stories, and reels.

<strong>Targeting Options</strong>

Google Ads: Offers keyword targeting, geographic targeting, and remarketing, with a focus on capturing users during high-intent moments.

Facebook Ads: Provides advanced audience segmentation, allowing advertisers to target users by age, gender, location, interests, behaviours, and even lookalike audiences based on existing customers.

<strong>Ad Formats</strong>

Google Ads: Utilises text ads, shopping ads, and video ads (on YouTube).

Facebook Ads: Features visually engaging formats, including photo ads, video ads, carousel ads, and interactive formats like polls and AR experiences.

Both platforms can complement each other when used strategically, allowing businesses to reach potential customers at different stages of their journey. A strong paid social marketing strategy often combines the strengths of both Google Ads and Facebook Ads for maximum impact.