Facebook Ads Agency
Reach new audiences and grow your business with Facebook advertising
Platforms we utilise
What are Facebook ads?
Enlisting the help of an experienced Facebook ads agency, like us, results in increased traffic to your website, more users seeing your social page, and a boost in overall revenue. Facebook advertising enables you to target specific groups and demographics, such as age, location, and gender. You can also refine your target audience based on unique interest groups to place your products or services directly in front of the audience you want to reach. A significant advantage of Facebook ads campaigns is the ability to retarget users who have recently interacted with your website or social media pages, such as those who have viewed a specific page or added a product to their cart but have not completed the sale. This strategy enhances the chances of converting interest into sales.
We can also create a lookalike audience, where Facebook utilises data from users who have converted to identify similar users likely to convert. This approach not only expands your reach but also ensures that your ads are seen by individuals who are more likely to be interested in your products/services. By leveraging these advanced targeting and retargeting techniques, we can maximise the efficiency of your ad spend and significantly enhance the impact of your online marketing efforts.
In combination with strong organic social posts, you will gain social proof on your Facebook page, which in turn can significantly increase your brand’s credibility and attract more followers.
Unlike other Facebook ad agencies, with us, you don’t have to worry about complicated jargon and fluffy spreadsheets – just a dedicated paid social team who can develop effective Facebook ads that get the results.
Start your Facebook ad campaign today with Paramount Digital.
A significant advantage of Facebook ads campaigns is the ability to retarget users who have recently interacted with your website or social media pages, such as those who have viewed a specific page or added a product to their cart but have not completed the sale. This strategy enhances the chances of converting interest into sales.
We can also create a lookalike audience, where Facebook utilises data from users who have converted to identify similar users likely to convert. This approach not only expands your reach but also ensures that your ads are seen by individuals who are more likely to be interested in your products/services. By leveraging these advanced targeting and retargeting techniques, we can maximise the efficiency of your ad spend and significantly enhance the impact of your online marketing efforts.
In combination with strong organic social posts, you will gain social proof on your Facebook page, which in turn can significantly increase your brand’s credibility and attract more followers.
Unlike other Facebook ad agencies, with us, you don’t have to worry about complicated jargon and fluffy spreadsheets – just a dedicated paid social team who can develop effective Facebook ads that get the results.
Start your Facebook ad campaign today with Paramount Digital.
Paramount Digital’s Approach to Facebook Advertising
Prior to creating Facebook ads, we’ll conduct thorough research into your company, leveraging Facebook’s advanced targeting capabilities based on user interests, testing different audiences, and closely monitoring recent activity such as website visits, add-to-cart actions, purchases, and creating lookalikes.
As part of our Facebook advertising services, we’ll create Facebook ads using engaging creatives and copy tailored to different target audiences. Using Facebook Ads Manager, the team will constantly monitor the account, making strategic adjustments as needed, such as budget reallocations and audience refinement, to ensure optimal performance.
To get the best return on investment (ROI) for your budget, we strategically split the ad spend between different Facebook campaigns. We start with a focused approach, using performance metrics to build a consistent audience, and then scale up as we notice measurable growth.
We ensure we stay up to date with any changes made to Meta Business Suite, proactively running tests to understand how the new features can benefit our clients. This approach ensures that your Facebook ad campaigns are always leveraging the most current tools and strategies for maximum impact.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Benefits of Facebook Ads
Wide audience reach
Facebook, with its over 2.9 billion users, offers a vast audience for us to build campaigns around, allowing us to target ads that are directly focused on driving conversions.
Detailed targeting
As a Facebook ads agency, we specialise in refining the target audience for your ads based on factors such as interests, age, location, and gender. Our approach focuses on identifying users who are most likely to convert, whether that means making a purchase or getting in contact with your business.
Objective based campaigns
We run campaigns targeting a range of objectives, including awareness, traffic, engagement, lead generation, app promotion, and sales. This can help with everything from growing an audience to increasing purchases.
Choose Paramount Digital as your Facebook ad agency
If you’re interested in the benefits of Facebook ads, who better to call than Paramount Digital?
We even offer FREE audits of websites and social media ad accounts!
Frequently asked questions
How much do Facebook ads cost?
Overall, Facebook is known for being one of the cheapest platforms to run ads on.
The minimum spend for Facebook ads is £2 per day, however, we recommend you start between £20-£30 per day. This gives your business moderate visibility, and then from here, we can gradually scale up to improve your campaign’s reach and engagement, allowing for better targeting and optimisation of ads whilst ensuring you are getting a consistent return from your ad spend.
How long does it take to see results from Facebook Ads?
With Facebook ads, the length of time you’ll see results depends on what you’re trying to achieve. For impressions and clicks, this can be instant.
However, for conversions – like sales or newsletter sign-ups – results will usually start to appear within the first couple of weeks. This is because of Facebook’s ‘learning phase’ which is needed to optimise ad delivery. In many cases these can also be seen within the first week.
In the long term (a few months), users will notice a boost in brand awareness and customer loyalty, with the help of our team tweaking ads to keep them relevant.
What business types will benefit from Facebook Ads?
Facebook Ads are a versatile marketing tool beneficial for a range of business types. From B2B to B2C (and even non-profit organisations), Facebook advertising can help connect businesses with individual customers, showcasing products and services tailored to their personal interests.
Local businesses such as restaurants, gyms, and salons find Facebook ads particularly useful for targeting potential customers within their geographical area, enhancing local visibility and customer engagement. However, global reach is an attainable goal with Facebook, due to the precise targeting tools.
Overall, Facebook’s advanced targeting capabilities, including demographics, interests, and behaviours, make it an essential advertising platform for a wide spectrum of businesses.
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Dane Mellows
Paid Media Executive
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
