SEO copywriting that sends the right traffic to your business

SEO copywriting isn’t just words on a page. It’s created to get your business ranking in search engines and LLMs so you can be found online by your ideal customer when they’re interested in your products or services.

It attracts, engages and converts your ideal audience at every stage of the buyer journey.

We’re not interested in giving you keyword stuffed content. Or bland words that could have come from ChatGPT. Instead you’ll get quality content, packed with your brand’s personality and expertise that doesn’t just get found in SERPs, but moves your customers towards a sale.

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SEO copywriting services that win traffic, leads and sales

With no SEO strategy to support it, your content risks being stuck in the Google basement, never to be seen by potential customers. And the whole point of writing all this great content on your website is for it to be found by people looking for your products and services.

Writing SEO content isn’t about stuffing keywords into product pages, category pages and blogs. It’s about speaking to your customers human-to-human.

Finding the balance between SEO and human-first content in your tone of voice is a skill. One that our SEO copywriters have in spades.

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2025 • Image Subtitle Here

Our SEO copywriting Team 😄

Meet our SEO copywriting Experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne PPC Strategist

Shea Murphy PPC Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Our SEO copywriting services

Getting the top spot in search isn’t easy, but we’ve proven we can get you there and make you more visible to your ideal customers. Have a look at some of the SEO copywriting services we offer.

SEO content plan

We use customer, competitor and keyword research to create long-term content plans designed to drive the right kind of traffic and customers to your website.

SEO content writing

Whether we’re writing product and category pages to attract and convert customers or informational articles that catch potential customers earlier in the buyer journey, our SEO copywriters create content that gets you noticed and encourages action.

Blog content

Become a thought leader in your industry with highly researched blog content that answers real customer questions while staying on brand for your business.

Keyword research

Figure out the search terms your customers use when looking for products, services and information. We prioritise keywords based on search volume and difficulty to make the biggest impact as quick as we can.

Press content

Build brand awareness in key media and industry blogs with editorial content written by journalists in your brand’s voice. We’ll send this content out to a network of journalists and bloggers to build valuable links to your most important pages.

SEO content that gets the attention of your customers

Let’s be honest. Lots of SEO content isn’t very good. It’s thin on expertise. Bland in tone and, increasingly, written by AI bots to be found by other AI bots and AI overviews. That isn’t going to win you any customers.

Our SEO copywriters only create content that your potential customers find valuable and gives them the information they need to make a buying decision. Our results show us this is the content that gets engagement, increases leads and drives more sales.

As an added bonus, it’ll get you outranking the competition in SERPs.

Want to know more? Get in touch.

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Frequently asked questions ❓

The answers to your SEO copywriting questions

What is SEO copywriting?

SEO copywriting is about writing content for a website that ranks in search engines, but is written for people. It combines keyword research, storytelling and conversion copywriting to not only get website pages ranking higher in search, but to convert visitors into customers.

How will SEO copywriting help my business?

Effective SEO copywriting increases the amount of organic traffic your website gets by making you more visible for a broad range of keywords and search phrases your customers use when looking for a product or service, or to find information.

By generating more organic traffic, you’ll be more visible to potential customers and close more sales.

Is SEO copywriting different to regular copywriting?

SEO copywriting and copywriting use lots of the same writing techniques to drive conversions and sales. The main difference is that SEO copywriting takes into account the needs of search engines and what it takes to rank in SERPs. This includes adding keywords to pages in a way that sounds natural, structuring content for readability, writing metadata and understanding user intent.

Can SEO copywriting get me to the top of Google?

It can definitely help, but we’re not going to lie and guarantee that SEO copywriting alone can get you to the top of SERPs (no one can guarantee that).

What we can say is that by focusing on original, well-researched content written for your audience, we’ll build a long-term SEO content strategy that gives you the best chance of ranking highly in search engines.

What type of SEO content do you create?

Our writers create a varied range of SEO friendly website content, including:

  • Website pages
  • Blogs and articles
  • Product and category descriptions
  • Landing pages
  • Local SEO content
  • FAQs
Do you do the keyword research too?

Yes. As part of your SEO strategy we’ll do keyword research on all your product and category pages as well as reviewing long tail keywords for blog posts and other content.

How do you make sure SEO content sounds like us?

If you have a tone of voice document our copywriters can work to those guidelines so any content we create matches your brand. If you don’t have a tone of voice, we can help you create one. Once that’s done, every piece of content we create for you goes through a TOV review to make sure it’s right.

Let’s work together.
Let’s work together.

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