Shopify SEO needs an approach built around how the platform works. Our team combines technical SEO, SEO and conversion copywriting, structured on page schema and technical data along with targeting link building and digital PR campaigns to help search engines understand your key product and collection pages and website structure so you show up when customers look for what you’re selling.
Shopify SEO strategies are led by data and always focused on generating commercially beneficial traffic that can impact your revenue, not just blog traffic for the sake of it.
As one of the few specialist Shopify SEO agencies in the UK, we know how to work around the platform and take care of the technical issues a general SEO agency can’t.
Whether it’s working within Shopify to avoid duplicate URLs and content cannibalisation that can hurt your visibility, organising catalogue and collection pages to make it easier for search engines to crawl and understand your site, improving internal links so crawlers and users can easily navigate your site, or writing SEO optimised collection pages that work just as hard to convert your traffic into customers, we deal with it all.
Our Shopify agency specialists work with national UK businesses and those looking to expand into international markets, meaning we can help with advanced website projects including Shopify Plus and multi-language websites.
40%Increase in Page Speed
43%Increase in Organic Revenue
55%Increase Online Sales
800%Increase in organic clicks in 3 months
+81%Increase in non-branded traffic
153%Increase in organic conversions
You’ve invested in Shopify as your eCommerce platform. Now you need customers to find you to make the investment worth it. SEO is an effective way of growing a sustainable source of customers who are actively looking for what you’re selling.
By targeting your commercial “money” pages – category, collection & product pages – with the right keywords we can make you visible when customers are searching so you can get more ready to buy visitors to your website and convert them.
Our team combines experience in technical SEO, Digital PR and link building, Shopify CRO and SEO copywriting to turn your eCommerce business into a success.
We’re a friendly bunch (at least we think so) and are always here to answer questions.
What makes us different to other SEO agencies who tag Shopify on as an extra? We’re a Shopify partner with a dedicated department based in our Liverpool office, working with our wider team, who only work in Shopify and deliver specialist growth strategies built specifically for the platform.
For you it means when something comes up that’s specific to Shopify, we’ve already seen it and can act quickly instead of trying to figure it out as we go, whether it’s dealing with Shopify’s specific features for URL structures, building internal links or organising your site with a proper sitemap.
It’s all our Shopify SEO experts do and they’re here to help you build a successful organic sales engine.
Our Shopify SEO Team 😄
Your Shopify search rankings come from the keywords you target and words your write. With content marketing you need a mix of commercial and informational pages to rank for relevant queries and convince your audience to buy.
Our SEO copywriting team create new articles and blogs focused on terms your customers are already searching for, but always with an eventual sale in mind. Your Shopify product pages, collection pages and listing pages (as well as topical landing pages) get the same work. We structure every page around search behaviour to improve rankings for the right terms, so when traffic lands on your site, it’s customers ready to buy and interested in your high-value listings.
Alongside your editorial content, your collection pages, Shopify navigation and product pages are optimised too. Better structured pages are easier for customers and search engines to understand so you don’t just rank, but make sales.
We also look at the smaller details like product titles, schema and product descriptions, which can make a big difference.
Making your eCommerce business visible to an international audience is no easy feat. You need experience in international SEO but also skills from Shopify developers who can handle multiple sites in multiple languages and the challenges that provides.
Our international SEO services and highly experienced Shopify development experts can handle everything for you, from targeting countries properly with canonicals, avoiding duplicate content and cannibalisation across locations and the other technical issues we need to deal with to get search engines to rank your store across the world.
We can provide consultancy from the start of the project, creating a documented roadmap and strategy for your international domain (or domains) and can plan in future expansions.
Book a Shopify SEO strategy session with our growth director, Sam, and we’ll see how we can support you to grow your eCommerce business effectively within the Shopify ecosystem.
Frequently asked questions ❓
We would say this, but yes. Shopify SEO has some specific nuances and features within the platform that a generalist agency won’t be able to deal with as effectively as an expert agency.
We’ll help you capture high intent demand from eager customers by building scalable taxonomies, optimised product pages and descriptions, and data analysis.
Working with a team of Shopify experts helps you get the highest organic return out of your online store.
Yes. It’s still early days in AI search, but we’re already working with eCommerce clients to help them become more visible in LLMs like ChatGPT and Perplexity. By working on the technical structure and reorganising content, we’ll make your store and products visible in all the places your customers are looking.
No. We don’t do long-term contracts. Instead we work with you on a rolling monthly basis with a 30-day cancelling clause if you want to pause SEO activity.
It’s hard to put a timeline on how quickly you’ll see results because it depends on where you’re starting from. But we’d expect you to start seeing the positive results of our work within 90 days.
Our SEO services for Shopify include technical audits and website strategy, keyword research and content mapping for commercial and informational pages and link building. All work is done to prioritise visibility for collection and product pages so we’re impacting revenue as much as we can.
Yes, we can work with Shopify and Shopify Plus stores, including dealing with national and international stores.
Our ultimate deliverable is increased revenue from organic search (which you can see we’ve achieved for other clients by looking at our case studies)
During you campaign we also look at website metrics like impressions and clicks as well as keyword ranking performance. These all inform our strategy, making sure things are moving in the right direction.
We’re confident in saying you can start to see some results within a few months of working with us, but you’ll see the biggest impact to sales within the first 6-12 months.
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