Shopify SEO

“I’ve had Paramount Digital working on my ropesdirect.co.uk SEO for 3 years and they have consistently achieved excellent results.” – Russell Ropes Direct

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Shopify SEO at Paramount Digital

Shopify is a leading e-commerce platform, hosting over 4.4 million active stores worldwide. It allows users to create, customise, and manage their online store. The platform offers flexibility to tailor the platform to meet unique needs and sell their products online.

SEO is the process of optimising a website to rank in search engines with a key focus on usability, relevancy and authority.

However, to get the best out of the platform, a bespoke Shopify SEO strategy is vital. And, that’s where we come in.
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What is Shopify SEO?

Shopify SEO refers to the process of optimising the numerous built-in features of a Shopify store to improve its visibility in search engines. This involves a variety of strategies including, but not limited to:

  • Performing keyword research and integrating these keywords into product descriptions, meta tags, URLs, and other relevant areas.
  • Enhancing page load speeds for improved user experience and search engine ranking.
  • Improving the website’s structure and navigation for a better user experience.
  • Implementing a strong backlink strategy to increase the site’s authority and visibility.
  • Optimising images for quicker loading times and better search visibility.

By employing these tactics and more, we aim to increase the visibility of your Shopify store, improving user experience, driving more organic traffic, and ultimately boosting return on investment (ROI). 

Contact Paramount Digital for a FREE assessment of your website today!

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating

Paramount Digital’s approach to Shopify SEO

Choosing the right partner for your Shopify SEO needs is a critical decision that could make a significant difference in your e-commerce success. Here at Paramount Digital, we offer more than just technical expertise; we provide strategic partnerships designed to achieve your business’s unique goals.

Following a free consultation with a member of our team, qualified in varying fields, we will work together to improve the online visibility of your online store.

Our team consists of seasoned Shopify SEO agency specialists who have a proven track record of driving increased visibility, organic traffic, and conversions for a wide range of Shopify stores across various industries. Our knowledge extends beyond the average – we understand the intricacies of e-commerce and are well-versed in the challenges and opportunities that come with it.

One of our key strengths is our dedication to staying ahead of the curve. With us, you can be confident that your Shopify store will remain competitive and that your SEO strategy will always be in line with the latest industry trends.

But what truly sets us apart is our personalised service. We understand that each Shopify store is unique, with distinct products, target audiences, and business goals. We believe that there is no one-size-fits-all solution in SEO, which is why we take the time to understand your business inside and out, devising a bespoke SEO strategy tailored to your specific needs.

Our aim is to not just drive traffic, but attract the right kind of traffic that converts into sales and long-term customers. By choosing Paramount Digital for your Shopify SEO, you gain access to a team of dedicated professionals who are both technical experts and strategic partners invested in the success of your business.
Together, we’ll enhance your online visibility, and ultimately contribute to your growth and success in the e-commerce space.

At the end of each month, you’ll receive a bespoke, easy-to-understand e-commerce SEO report highlighting KPIs (Key Performance Indicators) which compare results from previous months and years. This will give us an indication of how we can tailor the strategy to achieve our goals within your current monthly budget.
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The benefits of Shopify SEO


Buid your site’s authority

By enhancing your site’s authority via Shopify SEO, you establish credibility and trust with search engines, leading to an increase in organic traffic.


Increased visability

Boosting your website’s visibility with Shopify SEO provides more opportunities for potential customers to find your products, directly contributing to business growth and boosting ROI.


Improved user experience

Having an easy-to-navigate website increases the chance of customers making a purchase and coming back for more.

Start your project today

Speak to a member of our team and start your project today! Our experts will be more than happy to help you!

Frequently asked questions

Does my website need Shopify SEO?

Your website needs Shopify SEO if you’re experiencing:
Low organic traffic
Poor rankings
A lack of visibility
High bounce rate
Low conversion rate
Unoptimised product pages

Maximising your online visibility organically is crucial to building a successful business. By using a combination of on-page, off-page and technical SEO, we can create a tailored SEO strategy to increase your visibility online.

Our expert team can do this all for you, so you have more time to focus on building your brand and product selection.
Contact us today and reap the benefits of Shopify SEO.

How much does Shopify SEO cost?

Every digital marketing company has different rates for Shopify SEO.

At Paramount Digital, we believe in a bespoke approach tailored to your specific needs.

Following a comprehensive audit of your website, our team will devise a personalised strategy using a range of SEO tools. We’ll analyse industry competitiveness and trends as well as keyword search volumes, to determine the difficulty of ranking for your target terms. Based on your objectives, we’ll then recommend an appropriate monthly budget.

Bear in mind that like most business investments, the principle of “the more you invest, the more you gain” often applies in SEO. However, we have a proven track record of delivering valuable results for each e-commerce website, regardless of the budget.

For a quote and free assessment of your website, enquire via email today!

Does SEO matter on Shopify?

With Shopify being such a popular CMS, Shopify SEO is important to implement as it can keep you at the forefront of the competition. Shopify allows for simple execution of SEO strategies hence the reason so many large e-commerce companies, including Gymshark and FitBit, choose Shopify.

Such leading brands – alongside the emerging ones – prioritise Shopify SEO in their digital marketing strategies to maximise their visibility on Google Search, reaching the broadest possible audience.

To learn more about the importance of Shopify SEO on an e-commerce site, call us on 01744 747474 to speak to a member of our team.

Our SEO team

Take a look at our SEO experts that are on hand to fulfil your needs

Andrew Gillespie Seo Director
Andrew Gillespie

SEO Director

Alex Illidge Seo Manager
Alex Illidge

SEO Manager

Alex Sutch Seo Manager
Alex Sutch

SEO Manager

Holly Charlesworth Seo Manager
Holly Charlesworth

SEO Manager

Kieran Ford Seo Manager
Kieran Ford

SEO Manager

Kyle Kyffin Seo Executive
Kyle Kyffin

SEO Executive

Phil Rigby

Senior SEO Executive

Emily Wade Seo Executive
Emily Wade

SEO Executive

Josh Fowler Seo Executive
Josh Fowler

SEO Executive

Hannah Dudley Seo Executive
Hannah Dudley

SEO Executive

Jay Halpin Seo Executive
Jay Haplin

SEO Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.


2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.


3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.

Sep Gray - Paramount Digital