Digital PR Agency

At Paramount Digital, we’re digital PR experts who help brands earn media placements and links to reach the right audience and increase search demand.

Platforms we utilise

Digital Pr

What is digital PR?

Digital PR takes the best principles of ‘traditional PR’ with content creation and media outreach and uses it to build links to your brand’s website to improve organic visibility and send more high-quality traffic to your site.

Digital PR specialists that deliver commercial results

Digital PR is more than earning media coverage. Combining the best parts of traditional PR and media relations with content marketing and SEO strategy, our digital PR specialists produce campaigns that turn brands into market leaders and help them dominate search rankings to raise awareness with potential customers.

As a leading digital PR agency, we have a proven track record with successful digital PR tactics that have helped all our clients – so we know what it takes to promote your brand’s visibility
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How will our Digital PR services benefit your brand?

Technical SEO and content marketing are the engines of your digital marketing.

Effective digital PR campaigns are the rocket fuel that speeds up SEO success by building links in coverage on relevant, high domain authority websites that impress search engines, improve organic rankings, and build better brand awareness. Our digital PR services are delivered by an experienced PR team of:

  • Journalists who are experts in delivering compelling content and can create stories worth talking about and sharing.
  • Public relations specialists who understand the media landscape and have built a wide network of media contacts.
  • Digital marketing experts who use the links and results of Digital PR to boost your brand’s organic traffic and visibility in search engines. If you want to accelerate improvements in your organic rankings and appear higher in search results, a strategic digital PR campaign is needed to get the results you want

If you want to accelerate improvements in your organic rankings and appear higher in search results, a strategic digital PR campaign is needed to get the results you want.

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

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Start your project today

Speak to a member of our team and start your project today! Our experts will be more than happy to help you!

Why is our Digital PR Agency different?

No contracts

Our digital PR campaigns run on a project basis (usually three months), so you’re not tied into long-term contracts. If you’re not happy with the results your digital PR campaign achieves, you’ve always got the option to stop.

Targeted digital PR campaigns

As a reliable digital PR agency, we don’t do PR campaigns to earn cheap links on low-authority blogs. Instead, we focus on a PR strategy to earn links in key national, local, trade, and digital media that will send more traffic to your website and raise brand awareness in the media your customers actually read.
Technical SEO and Content Marketing

Building links is a key function of digital PR. Still, it will only give you the desired results if your website is technically sound and full of engaging, educational, creative content that answers your customers’ questions and increases conversions. Our SEO and content teams will help turn your site into the perfect platform for successful digital PR campaigns.

Expert-led Digital PR service

Our digital PR service is delivered by experts in content creation, media outreach, and digital marketing. By combining each specialism, you can be confident of a campaign that attracts your target audience to your website and improves ROI from organic search.
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What does a digital PR strategy look like?

Our PR team will always tailor campaigns around your strategic business goals but we tend to follow the same process to build a strategy:

Business, SEO, and content review

Every digital PR strategy starts with understanding your business, your customers, and the market you operate in (and where you are in the market). We’ll look at the technical set-up and existing authority of your domain and analyse how you compare with your main competitors.

This gives us a better idea of your target audience and media relevance down the line.

Campaign ideation

Creative content is the cornerstone of effective Digital PR, whether you’re launching products or building your brand’s reputation for thought leadership. This stage is about making sure campaigns match your brand image and fit with your existing voice and looking at what content or assets we can create that will be interesting for external journalists and bloggers.

Media analysis and outreach

Using what we’ve learned by analysing your market, we’ll identify the key journalists, high-authority media, and publications we need to target. We’ll build a media list to ensure we’re only targeting relevant, high domain authority sites to gain coverage and links while building relationships with key industry journalists to raise long-term media awareness of your brand.

Reactive newsjacking

Alongside our proactive, content-driven campaigns, our PR specialists will create a press office for your business. They’ll monitor relevant news and journalist requests to find more opportunities to get your spokespeople featured in stories and further increase brand awareness.

Campaign review

Results are everything for us so once we’ve completed the outreach stage it’s time to dig into the data and see what the campaign has achieved. Media coverage is important but it’s not the main thing we’re focussed on. You’ll get a full report highlighting the number of high-authority links generated and, most importantly, what those links have done to your website’s organic traffic.

Frequently asked questions

How does digital PR impact SEO?

Links from relevant, high-authority, third-party websites are a key signal to search engines like Google that your site is a source of reliable, educational content. These signals are essential for appearing higher in search results.

In fact, according to Google itself, links are one of the main (if not the main) signals it pays attention to when ranking domains in search. Digital PR can earn links in high authority publications by creating content that journalists are interested in.

How do you measure the results of Digital PR?

Measuring the ROI of digital PR can be tricky because it has to fit into a wider, content-driven SEO plan.

However, you can see the benefits of digital PR when looking at the:

– Media placements gained and the authority of websites coverage is featured in
– Referral traffic you gain from stories published on other sites
– Overall improvements in search rankings

Evidence of these factors will help us to measure the success of digital PR.

Is investing in a digital PR Agency worth it?

Absolutely. The right digital PR service can accelerate your site’s rise in search engines by earning high domain authority backlinks to your website without paying for individual links or using outdated ‘black hat’ tactics like link farms, which can ultimately damage your authority if you’re hit with a Google penalty.

What’s the difference between digital PR and traditional PR?

“Traditional” PR campaigns are mostly focused on media relations and coverage in print publications, with some focus on online media. It’s also less focused on the results of campaigns from a search or online customer acquisition perspective. Instead, it tends to focus on outdated metrics like Advertising Value Equivalent – how much you’d have to spend to buy comparable ad space for your PR story.

Digital PR, however, is very much focused on building high domain authority backlinks from relevant media sites back to your website. This is a signal to Google and search engines that you’re a reliable source of information and should appear higher in search results, leading to organic growth. Digital PR also uses digital metrics to measure campaign success so provides more tangible business outcomes than traditional public relations.

What’s the difference between Digital PR and link building?

On the face of it, there might not appear much difference as both are concerned with getting links back to a website. However, ‘link building’ often involves blackhat practices like buying links or using link farms to generate links en masse, which are usually low-quality links and can end up bringing a Google penalty down on your website.

Digital PR, on the other hand, is all about earning links from high-quality, high-domain websites and news publications by creating content that journalists are willing to link to on their merit.

If you like the sound of what we can offer your business, don’t hesitate to get in touch with Paramount Digital. Our digital PR services are second to none, so don’t waste your time and money with other digital PR agencies.

Our Digital PR team

Take a look at our Digital PR experts that are on hand to fulfil your needs

Andrew Gillespie Seo Director
Andrew Gillespie

SEO Director

Rachel Smith Content Executive
Rachel Smith

Content Manager

James Sullivan

Content Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.


2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.


3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.