Content Marketing

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As a digital marketing agency built on the goal of helping drive new business to our client’s websites, through SEO, PPC and social media. But once on your company’s website your potential customers need something to engage them and drive them towards a conversion, and that’s where our value driven content marketing services come in, crafting creative, interactive and value driven content for your customers.

What is Content Marketing?

Content Marketing is a strategic marketing approach aimed at creating and promoting, engaging and valuable driven content to attract visitors to your website, support their learning of your business’ products and services, before directing them to converting into paying customers.

Why you need Content Marketing?

Content Marketing is a highly powerful tool, helping to increase engagement with your potential customers as well as appeasing search engines such as Google due to the use of keywords and fantastic user experience it creates. But producing constant, high-quality content is time-consuming and requires a specific set of skills both creative and analytical which most businesses don’t have within their own teams. But by using a content marketing agency you can fill that void and deliver a truly valuable content driven experience to your customers.

Our Approach to Content Marketing

In the past content was often produced simply for the sake of having something on your website, but that isn’t how our content marketing team here at Paramount Digital works.

We begin by completing a full content analysis of your website to help us understand what you already have, and what content works and what doesn’t, we then put together a content calendar designed specifically to meet the demands of your buyer persona and their journey with your website. From here our expert team of content creators will craft your company’s content, and once approval of such content is gained from you we’ll post it you your site or via powerful outreach opportunities.

 Social Media

 Organic Search

 Paid Search