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How can blogger outreach help website SEO?

Content Marketing

Blogger outreach to earn high domain authority backlinks is a major factor in website SEO.

It’s also one of the hardest things to do.

Which is annoying, because when it comes to website SEO performance, how many backlinks your website has from third party websites is one of the biggest factors for determining where you’ll rank.

In the competition for search rankings, especially for high competition keywords, SEO backlinks can make all the difference.

But why are they so important?

Why are they so hard to earn?

And how do you go about getting them the right way?

Keep reading and we’ll tell you.

 

What are SEO backlinks?

An SEO backlink is a link on one website, which sends a user to your website if they click on it.

It’s also a signal to Google that the content on your website is worth paying attention to.

Simple, right?

Not quite.

As we’ll go into in a minute, there are different types of backlinks you can get.

 

Why are backlinks important to SEO?

On your website you probably spend a lot of time telling prospects why you’re a valuable source of information.

You reassure them  you’re a great partner for them to join with.

And you spend time and money on content telling Google why it should rank your content highly, and why it’s valuable.

It’s a bit like telling everyone you’re amazing at football.

A backlink is like someone else telling everyone how good at football you are.

An SEO backlink is recognition in the eye of Google that if someone else on the internet has independently linked to your website, then it must be valuable and should appear higher in search rankings.

Your website’s backlink profile (more on that in a minute) should be a big part of your SEO content strategy.

 

Understanding your website’s backlink profile

Your website backlink profile is made up of three key things:

Domain score – this is the overall strength of your website (from 0 – 100)

Backlinks – this is the number of links pointing to your site

Referring domains – this is the number of individual domains pointing to your website

This is something you should be analysing all the time and seeing how it improves (or not) to help steer your content and link building activity in the right direction.

As you add more content to your website and increase the number of high domain authority links, you should expect to see your domain score increase.

One thing to be wary of is relying too heavily on overall backlinks, rather than referring domains.

Each new referring high domain website you earn will be a big boost to your SEO.

This is because it’s another new domain telling Google and its users that you’re a website worth checking out.

But while multiple links from the same domain are useful, over time, each new link from that domain will become less authoritative.

So you should have a strategy in place to earn new links from new referring domains.

 

What’s the best kind of SEO backlinks?

As we’ve said. Getting a backlink isn’t as simple as just asking for a link.

There are a few things to consider.

Links used to be divided into two categories:

Follow links – which the referring domain tells Google to recognise and log.

Nofollow – which will still connect to your website, but Google is told not to give the link any SEO weighting.

In the SEO world this always led to an argument about the value of nofollow links.

Some said they were worthless because they had no value in the eyes of Google.

But they could be used for increasing your website’s referral traffic, so had some non-direct SEO value.

Then there was the argument between getting a smaller number of high domain authority backlinks, vs a higher number of low domain authority backlinks.

Among the better SEO agencies (and some digital PR agencies) the answer has always been quality over quantity.

It’s better to have a couple of links from legitimate, high domain authority sites (like news websites, government websites or educational websites) rather than a tonne of low quality links from random blogs.

For instance, a single link from a news website like the Guardian (which has a domain authority in the 90s) is better than 10 links from some low authority blogs (with domain authorities in 10s or 20s)

 

Google’s thoughts on SEO backlinks

Recently, Google threw another spanner in the works when it comes to SEO backlinks (shocking, I know) and has now determined that some nofollow links will now have some value in the form of being a “hint” to search engines.

In part, this comes from the increasing use of sponsored content on high domain websites (which is essentially paying for links).

What happens is that a company pays for a sponsored article, and puts a link within the article back to their site.

Google typically wanted these links to be tagged as nofollow, because they’d been paid for and not earned by any particularly good content or through organic link building tactics.

Similarly, links to websites added into comment or forums (user generated content) were also typically meant to be tagged as no follow.

But.

Google is now suggesting sponsored posts be tagged as “sponsored” and user generated content be tagged as “UGC” – rather than just nofollow.

The idea behind it is that Google will use all link information as a “hint” to the value of a particular link and use these (among other signals) to determine where a website should rank in search.

 

How do I get SEO backlinks to my website?

Earning these links to your site is hard to do.

And it all comes down to the quality of content you create.

If you’re asking someone to link back to your website, you need to give them a reason.

You’d be surprised how many times agencies will write a sales blog, pitch it to a journalist, and then ask for a link back to their homepage or a product page.

Needless to say, neither the article or the link appear.

There’s a few types of content that are effective for building links:

Guides and reports – Doing original research and hosting a guide or report on your website, gives you an anchor to link back to, and gives journalists a reason to give you a link. By writing news articles on the report’s findings, and linking back to it you can earn some high quality links.

Infographics – Visual content is a highly effective means of getting links from high domain websites. Especially when it includes useful, surprising and valuable information.

Interactive tools – While written content is good for links, content that users can interact with (like a savings calculator or an interactive map) are a good way of convincing other websites to link back to you.

 

Problems with SEO backlinks

It has to be said that link building as a practice, doesn’t have the best reputation.

This is because, a number of SEO agencies tried to trick the system to get an advantage.

Which inevitably leads to bigger problems and penalties imposed.

For one, any SEO agency worth its salt doesn’t pay for links.

If you’re paying for links, it’s probably a sign that you aren’t creating content of a good enough standard to earn links organically.

In which case you have much bigger problems.

Then there’s the old tactic of “link farms”.

These were essentially a number of blogs (all within the same umbrella) which would offer 100s of links for guest posts.

Those using them tended to get a short-term boost, but if Google uncovered these link farms (which it usually did) it not only punished the creators of it, but also the domains found to be using them.

Ultimately, a link building strategy comes down to creating high quality content, and researching high domain authority websites to get links from.

 

If you want help with your website’s link building strategy, get in touch.

We devise strategies to earn legitimate, high domain authority links for clients for years so we know what content and what tactics work.

We’ll guide you on the way to earning links to make sure you’re earning the right kind of links, and improve your search rankings rather than harming them.

 

You can either call 01744 747474, email marketing@paramountdigital.co.uk or fill in the online enquiry form and we’ll get back to you.

 

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