The power of social media advertising for your business

No longer just a tool for keeping in touch with friends or following the lives of our favourite celebrities, social media is now a powerhouse for companies who want to reach a wider audience.

With over 60% of the world’s population being social media users, and a whopping 29.6 billion spent on social media ads in the UK alone last year, the impact that platforms like Facebook, Instagram and X (formerly known as Twitter) can have on your business should never be underestimated.

But how exactly can investing in social media ads benefit your business?

In this article, our social media experts at Paramount Digital reveal the top five benefits of social media advertising for your business, and why you should definitely consider them (if you haven’t already!) in 2024.

Increased brand awareness

Even before clicks and conversions come into play, using social media ads is a great way to boost awareness of your brand online.

No matter if you’re a long-established company or a newcomer in your industry, having increased exposure – be it in the form of sponsored Facebook ads or Instagram ads, for example – won’t only result in fresh leads and higher conversion rates, but will massively increase your brand visibility and help you stay ahead of your competitors.

Precision targeting

Social media platforms collect a wealth of data about their users, from demographics and interests to behaviours and more.

With this data, businesses can craft highly specific, tailored social media advertising campaigns to ensure that their message reaches the right people at the right time.

For example, a clothing brand may target its social media ads to young adults aged 18-25 who follow certain fashion influencers on Instagram, promoting their latest collection of trendy streetwear.

Speedy results and higher conversion rates

For many companies, getting quick results is essential, and paid social media advertising has proven incredibly helpful in helping these companies generate leads and turn clicks into customers pretty much immediately.

With paid social ads, your content is placed right in front of your ideal audiences almost straight away, as opposed to waiting for traditional strategies to pay off.

By carefully targeting the demographics you want to engage with your ads and crafting eye-catching content, you can attract potential customers and guide them towards making a purchase or submitting an enquiry in a much shorter timeframe, leading to higher conversion rates.

Measurable results

Being able to understand what’s working with your social media advertising campaign and what needs to be improved is vital to its success.

But how do you do it?

It’s actually incredibly simple, and one of the biggest benefits of using social media to advertise your products or services is the ability it gives you to measure the impact of your campaigns accurately and refine the details to yield better results.

With tools like Facebook Ads Manager and LinkedIn Campaigns Manager, you can keep track of key metrics like click-through rates (CTR), conversion rates and audience engagement – just to name a few.

Cost-effective advertising

Compared to more traditional marketing channels, social media advertising tends to be much more cost-effective.

You have full control over your budget, and you can start with as little as £2.50 per day – although we recommend spending a little more if you want to see tangible results.

And, being able to track the performance of your ads in real-time, you can optimise your campaigns and maximise your return on investment (ROI) to its full potential.

Need help crafting the best social media ad campaigns?

Here at Paramount Digital, our specialist team would be more than happy to help you achieve your goals.

We have decades of combined experience in paid social media advertising, as well as organic social media, and have helped our clients develop successful social media advertising campaigns with everything from Facebook, Instagram and Twitter ads, to Snapchat ads, TikTok ads, and LinkedIn ads.

To find out more about how a social media advertising campaign could benefit your business, get in touch with us today by calling 01744 74 74 74, or click here for a FREE social media audit!