Twitter Ads Agency

Communicate with, and grow, your audience with Twitter Advertising

Platforms we utilise

Social Media Infographic

What are Twitter ads?

Twitter ads are a form of digital advertising on the social media platform Twitter – now known as ‘X’.

They allow businesses to promote their products or services in a way that blends seamlessly into a user’s feed, with just a small note to say it’s a ‘promoted’ piece of content.

Promoted tweets can support a variety of media formats, including:

– Image ads allow you to showcase your product or service with a single photo.
– Video ads help bring products to life and drive people to a website, app, or simply to engage with your brand’s message.
– Carousel ads give advertisers up to six horizontally swipeable images or videos to showcase multiple products or promotions.
– Text ads: With all the elements of a standard post, these simple text ads feel like the rest of X content and allow you to expand the reach of your posts beyond your followers to your desired target audience.
The beauty of paid social ads is that you can target a specific audience based on not just their age, gender and location, but demographics like user behaviour too.

Based on the client’s budget, we can set a spend for each campaign, paying for actions like clicks, likes, retweets – whatever the campaign objective.

X advertising provides analytical tools that track the performance of each ad, allowing us and the client to make informed decisions about advertising strategies.

By taking our time to understand Twitter as a social media site and advertising platform, we can look for things the average user might miss. This includes knowledge about the platform’s user demographics, the types of content that perform well, and insights into the platform’s unique features for targeting and ad customisation.

To develop each Twitter marketing strategy, we constantly stay up to date with the latest trends and changes within paid advertising.

Call us today to learn more about how a Twitter advertising agency can transform your business.

Paramount-Digital-Logo-On-The-Head-Office-Building Paramount-Digital-Logo-On-The-Head-Office-Building

Paramount Digital’s approach to X ads

Here at Paramount Digital, we have a data-driven approach. 

As a professional Twitter ads agency, we leverage analytics to understand audience behaviour trends, measure campaign performance, and create and optimise ads for better engagement and return on investment (ROI). This might include the use of A/B testing, audience segmentation, and real-time analytics.

Our unique and innovative strategies involve experimenting with new ad formats or crafting highly engaging and original content that stands out in a crowded digital space. This gives you the chance to stand out, even in competitive markets. 

We pride ourselves on our customer-centric approach to advertising. This includes creating personalised and relevant ad content, understanding customer pain points, and building ads that resonate with the audience’s needs and preferences.

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating
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Benefits of Twitter advertising

Targeted reach

Twitter ads allow for highly specific targeting options, including interests, geography, gender, device, or even followers of a specific account. Whether it’s existing customers or new customers, this ensures that your ads are seen by those most likely to be interested in your brand, product line or service, increasing the effectiveness of your ad spend.

Engagement and interaction

Promoted tweets or trends can stimulate conversations, retweets, likes, and replies. This interactive nature not only boosts brand visibility but also fosters a direct connection between your brand and your audience, potentially leading to higher conversion rates and sales.

Real-time marketing

Twitter’s real-time nature makes it ideal for time-sensitive promotions, such as events, product launches, or special deals. Twitter advertising can be tailored and launched quickly to see businesses capitalise on trending topics, trends or current events, allowing both agencies and businesses to stay relevant and engage with users who are already talking about these subjects.

Choose us as your Twitter marketing agency

From increasing brand visibility to reaching a new audience to boosting revenue, whatever your goal, we can create a campaign that suits you and your budget.

Call us today for more information about how Twitter marketing services can help your business.

Our dedicated team will complete a full, free audit of your socials and get back to you with our ideas.

We’re looking forward to working with you.

Frequently asked questions

How can the unique features of X Ads help with marketing campaigns?

Twitter ad campaigns are unique due to their multiple format option. You can post tweets, videos, images and carousels to really showcase your products and build brand awareness.

Your account managers will work with you to research and target specific audience demographics, allowing you to reach higher engagement levels and conversion rates.

X can be integrated with other services. Using analytical tools, CRM (Customer Relationship Management) software and other social media platforms, it’s possible to create a more cohesive marketing strategy. In turn, this means campaign management, reporting and data synchronisation can be more streamlined.

Similarly to other social media platforms, you can retarget audience types. Retargeting tools enable us to put your brand in front of those who interact with it already, purchase from your website, or regularly visit your social pages.

Can X Ads be customised to meet the changing goals of a business?

A key benefit of using a Twitter marketing agency is that our team can make live adjustments to each ad.

We understand that your goals will change over time. If and when this happens, Twitter offers flexible campaign objectives, adjustable targeting options, budget control and performance analytics.

When these tweaks are made, we can schedule them to be implemented on certain dates and times. This is particularly useful for seasonal events and sales like Black Friday.

How involved will a Twitter advertising agency be in the process of creating ads?

The short answer…very.

Our expert team of digital marketers will develop scheduled ads based on your business type and what you want to achieve using X ads.

As a client, you can be involved as much or as little as you want – depending on the complexity of the campaigns and the resources available.

When using a Twitter advertising agency like us, you’ll take part in regular calls with your account manager – the perfect time to ask questions, learn more about the process and make target suggestions. By using a client-based approach, we will work with you for approval on creatives, copy and more to ensure each ad is in line with your image and branding.

Our Social Media Marketing team

Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.

Matthew Gaskin Head Of Paid Social
Matthew Gaskin

Head of Paid Social

Lauren Baines

Paid Media Executive

Connor Moorcroft Paid Social Executive
Connor Moorcroft

Paid Media Executive

Dane Mellows Paid Media Executive
Dane Mellows

Paid Media Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.


2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.


3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.