What are Twitter ads?

Twitter ads are a form of digital advertising on the social media platform Twitter – now known as ‘X’. They allow businesses to promote their products or services in a way that blends seamlessly into a user’s feed, with just a small note to say it’s a ‘promoted’ piece of content.

Based on the client’s budget, we can set a spend for each campaign, paying for actions like clicks, likes, retweets – whatever the campaign objective.

X Advertising provides analytical tools that track the performance of each ad, allowing us and the client to make informed decisions about advertising strategies.

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  1. Image Ads
  2. Video Ads
  3. Carousel Ads
  4. Text Ads

Paramount Digital’s approach to X ads

Here at Paramount Digital, we have a data-driven approach.

As a professional Twitter ads agency, we leverage analytics to understand audience behaviour trends, measure campaign performance, and create and optimise ads for better engagement and return on investment (ROI). This might include the use of A/B testing, audience segmentation, and real-time analytics.

Our unique and innovative strategies involve experimenting with new ad formats or crafting highly engaging and original content that stands out in a crowded digital space. This gives you the chance to stand out, even in competitive markets.

We pride ourselves on our customer-centric approach to advertising. This includes creating personalised and relevant ad content, understanding customer pain points, and building ads that resonate with the audience’s needs and preferences.

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2025 • Image Subtitle Here

Our Twitter Advertising Team 😄

Meet our Twitter Ads Experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne PPC Strategist

Shea Murphy PPC Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Benefits of Twitter advertising

Your campaign, creative and messaging will be bespoke to you based on your goals, but we follow our proven process for creating your Twitter advertising campaigns to deliver the best results within your budget.

Targeted reach

Twitter ads allow for highly specific targeting options, including interests, geography, gender, device, or even followers of a specific account. Whether it’s existing customers or new customers, this ensures that your ads are seen by those most likely to be interested in your brand, product line or service, increasing the effectiveness of your ad spend.

Engagement and interaction

Promoted tweets or trends can stimulate conversations, retweets, likes, and replies. This interactive nature not only boosts brand visibility but also fosters a direct connection between your brand and your audience, potentially leading to higher conversion rates and sales.

Real-time marketing

Twitter’s real-time nature makes it ideal for time-sensitive promotions, such as events, product launches, or special deals. Twitter advertising can be tailored and launched quickly to see businesses capitalise on trending topics, trends or current events, allowing both agencies and businesses to stay relevant and engage with users who are already talking about these subjects.

Choose us as your Twitter marketing agency

From increasing brand visibility to reaching a new audience to boosting revenue, whatever your goal, we can create a campaign that suits you and your budget.

Call us today for more information about how Twitter marketing services can help your business.

Our dedicated team will complete a full, free audit of your socials and get back to you with our ideas.

We’re looking forward to working with you.

View Our Latest Work Meet The Team
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2025 • Image Subtitle Here

Frequently asked questions ❓

The answers to your Twitter Ads questions

How can the unique features of X Ads help with marketing campaigns?

Twitter ad campaigns are unique due to their multiple format option. You can post tweets, videos, images and carousels to really showcase your products and build brand awareness.

Your account managers will work with you to research and target specific audience demographics, allowing you to reach higher engagement levels and conversion rates.

X can be integrated with other services. Using analytical tools, CRM (Customer Relationship Management) software and other social media platforms, it’s possible to create a more cohesive marketing strategy. In turn, this means campaign management, reporting and data synchronisation can be more streamlined.

Similar to other social media platforms, you can retarget audience types. Retargeting tools enable us to put your brand in front of those who interact with it already, purchase from your website, or regularly visit your social pages.

Can X Ads be customised to meet the changing goals of a business?

A key benefit of using a Twitter marketing agency is that our team can make live adjustments to each ad.

We understand that your goals will change over time. If and when this happens, Twitter offers flexible campaign objectives, adjustable targeting options, budget control and performance analytics.

When these tweaks are made, we can schedule them to be implemented on certain dates and times. This is particularly useful for seasonal events and sales like Black Friday.

How involved will a Twitter advertising agency be in the process of creating ads?

The short answer…very.

Our expert team of digital marketers will develop scheduled ads based on your business type and what you want to achieve using X ads.

As a client, you can be involved as much or as little as you want – depending on the complexity of the campaigns and the resources available.

When using a Twitter advertising agency like us, you’ll take part in regular calls with your account manager – the perfect time to ask questions, learn more about the process and make target suggestions. By using a client-based approach, we will work with you for approval on creatives, copy and more to ensure each ad is in line with your image and branding.

Let’s work together.
Let’s work together.

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