Social Media marketing that delivers
At Paramount Digital, we pride ourselves on being a cutting-edge social media marketing agency – leading on the latest trends, and always ready to switch things up and get you noticed.
The Paramount approach to social media marketing
Though social media has been around for some time now it is still a marketing service surrounded by smoke and mirrors. But it shouldn’t be.
Our approach is straight-forward and effective, with no confusing technical strategies, and no misleading promises. Our three core values are adhered to across the board, which means you can always expect honesty, clarity and control at all times.
When you come to us for your social media marketing needs, you can expect:
- A detailed and comprehensive audit of your present channels to identify where you could be improving.
- A clearly identified plan of action, taking into consideration the social media platforms used by your audience, what you want to achieve through those social networks – and how we can work with you to achieve those goals.
- Full optimisation of your social profiles to ensure they represent your brand clearly and are easy to find for search engines
- Full access to track your social media’s return on investment clearly, through a ranking process of interaction, engagement and conversion.
- A detailed bespoke social media strategy for your business across both organic and paid social media.
We don’t do confusing jargon or long-winded explanations, but instead show you why we do what we do. We want you to know how, and why our social media campaigns will help your brand grow, and we go above and beyond to make sure you’re always in the conversation.
At every step of the journey with us, you’re in the driver’s seat, keeping you in the know in a way that is approachable and understandable.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
What are the benefits of social media marketing for your business?
There are two main goals you may want to achieve using social media. You can use it to grow a community of brand advocates, using it to discuss trends in your industry and engage with your social community about new products, services while providing customer support. Or you may wish to use it as a distribution channel for your content and business’ news with the aim of driving your followers back to your website and along your sales journey.
Whatever your motivation – our team know how to help you achieve your goals.
Start your project today
Speak to a member of our team and start your project today! Our experts will be more than happy to help you!
Frequently asked questions
How does paid Social Media Marketing work?
Paid Social Media ads uses the PPC (pay-per-click) model, this means a budget is determined, however you only pay if the user takes the preferred action on your ad. A small investment can have substantial benefits and outcomes for you and your business, so it is worth taking the time to enquire to see whether paid social media marketing can help you.
Why do I need Social Media Marketing?
Social media marketing is a great way to advertise your product/service to a specific target audience using their favourite social media platform. Your target audience is the ideal group of people who would be interested in purchasing or using your service. Before starting any social media marketing, you must consider your audiences’ demographics, ie. age, gender, interests, values, location, etc.
There are two main types of social media marketing that can help your business grow from day one:
Organic Social Media Marketing
Organic social media marketing focusses on the free services and tools available on your preferred social media platform. This is a brilliant way to showcase your brand’s personality and values whilst building a community of loyal followers at the same time. Dedicating a few hours to plan out your business’s social media schedule for the week, is something you can do in your own time and is completely free! However, cultivating a strong social media presence can take valuable time and with social media platforms constantly changing their algorithms, it is proving more challenging for organic social media to reach new audiences and potential customers.
Paid Social Media Marketing
Paid social media marketing utilises your target audience’s demographic information to specifically target them with ads for products/service they may be interested in. Audiences are more likely to interact with ads that align with their current interests, needs, buying habits and values. This is an excellent way to generate new customers and gain exposure on your brand. Investing in paid social media advertising allows you to get on with the important things you need to help you manage your business, whilst your social media takes care of itself.
Will I rank better in search engines through Social Media Marketing?
By running a social media marketing campaign, you will be adding valuable content about your business which will contribute towards your overall ranking on search engines. By posting a piece of content to social media, you automatically give off social signals which indicate to search engines that you are active and not a bot. Studies have proven that high-ranking webpages have an immediate correlation to high social signals. Therefore, by increasing your social media presence and activity you are increasing your online visibility, brand recognition and lifespan of your content. This means you will drive more traffic and potential customers to your website, which will ultimately mean more conversions and sales for your business.
What are the best Social Media Platforms to use?
There are plenty of social media platforms available advertise on to help your business. Payment plans differ dependant on the desired platforms, so it is worth considering how much you are willing to budget for your social media marketing.
Largest social networking site and most widely used
Increased exposure to potential customers with 1.9 billion users
Reach audiences through targeted demographics
Ability to build a loyal community of followers through groups
Increase brand awareness and promote research using external links
Keep up to date with latest trends and utilise relevant hashtags
Reach large volumes of people through tweets and retweets
Posting limits due to maximum character limit
Popular for visual marketing content such as photos and videos
High levels of engagement and post visibility
Ability to connect with audiences and build authentic relationships
Real-time customer relations with audience
Alternative method for audience to experience your product/service
Sponsored geofilters based on location
Vertical video content optimised for mobile
High engagement levels with a casual/informal tone
Formal/professional environment and tone of content
Increased SEO and opportunity to network with professionals in same industry
Heavy focus on educational. informative and valuable content
Ability to recruit professionals through endorsements and testimonials
Most popular video platform worldwide
Heavily focusses on video content and mobile optimisation
Fast and effective way to convey your brand message
Great alternative to improve SEO ranking
High organic reach and exposure to new audiences
Popular with younger audiences and influencers
Informal, casual and ‘fun’ tone of content optimised for mobile
Less developed than other social media platforms
What is the best social media to advertise on?
The best social media platform to advertise on is dependent on where your audience spends the most time. If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your social media marketing strategy towards those specific platforms.
How do you track social media marketing?
Keeping track of your social media marketing is essential to determine what posts perform well in line with your marketing and advertising goals. Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your social media marketing is helping to grow your business.
Our Social Media team
Take a look at our SEO experts that are on hand to fulfil your needs
Head of Paid Social
Paid Media Executive
Paid Media Executive
Paid Media Executive
Consistent 2000% return on ad spend
Since setting up the DC Campers paid social campaigns we have seen the account achieve consistent 20 to 1 returns from a mix of cold audience targeting and detailed product remarketing across Facebook & Instagram.
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.