Delivering 153% more revenue from PPC

Boosting higher return on investments for an already successful PPC campaign

Services Google Merchant CentreGoogle ShoppingPPC

Much Better Skin’s Google Ads campaigns had been delivering steady monthly results, but, after an audit of their PPC account, we spotted a clear opportunity to boost volume and deliver an even higher return on investment. Our goal was to overhaul the campaign structure and merchant rules across target products.

Client Much Better Skin

Industry Beauty

Year 2020 - present

What We Did For Much Better Skin

Account audit & strategy

- Analysed historical campaign data to identify high-ROAS product groups and key revenue drivers.

- Reallocated budget away from generic brand terms toward all-around high-return products.

Campaign structure & Merchant Rule overhaul

- Redesigned campaign architecture for greater clarity and control.

- Refined Merchant Rules and implemented A/B testing of bidding strategies.

Enhanced campaign tactics & reporting

Introduced new campaign types to support Shopping efforts.
Rolled out more robust reporting to monitor performance across product segments.

Increase in conversion value

153

Reduction in cost per lead

Increase in return on ad spend

350

The Results

With a new campaign structure and focus on delivering qualified, sales-ready traffic to the website, we exceeded expectations both with the results we achieved for Much Better Skin and how quickly they were delivered.

PPC became a main source of sales and continues to see positive performance trend increases MoM.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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