Increasing organic visibility and clicks for a new brand

Services ContentSEO

Golf Shoes is a newly launched sub-brand of our existing client, Clarkes Golf. Our goal was to secure top-ranking positions on Google for a new website, targeting highly competitive terms related to “golf shoes” to increase visibility and compete with established websites.

Client Golf Shoes

Industry eCommerce

Year 2023 - present

What we did for Golf Shoes

Comprehensive competitor analysis

Conducted in-depth research to identify competing strategies and gaps in order to craft a winning approach.

Content strategy & development

Built a strategic content plan centred on both short- and long-tail variations of “golf shoes” to capture high-intent search queries.

Technical SEO enhancements

Optimised site speed and mobile usability to support search visibility and overall site performance.

Organic clicks

173

Increase in organic clicks in 6 months

Commercial keywords

Keywords ranking position 1 on Google in 6 months

Page 1

214

Commercial keyword ranking page 1 of Google

The Results

By combining competitor analysis with a targeted content strategy and technical SEO improvements, we strengthened GolfShoes’ search presence and visibility in a competitive market. Within six months, we increased clicks by 173%, ranking more than 100 commercially valuable keywords in the top 3 positions of Google search. Establishing a more competitive foothold and driving consistent, high-intent traffic.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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