171% increase in organic clicks to target keywords

Increasing visibility and clicks for commercially relevant keywords

Services ContentSEO

The Glass Warehouse was generating a decent amount of traffic to its website, but was failing to get traffic to its most commercially valuable pages, which were highly competitive, including “glass balustrades”. Splashbacks and Juliet balcony. Our goal was to increase visibility and clicks to these key pages by improving relevance and authority.

Client The Glass Warehouse

Industry eCommerce

Year 2019 - present

What we did for The Glass Warehouse

Content optimisation

Enhanced category and product pages with richly detailed, high-quality content on a monthly basis, ensuring their content outperformed competitors in both relevance and depth.

Link-building strategy

Prioritised acquiring high-authority backlinks specifically to target pages, closing the authority gap with competitors and boosting Google’s trust in the domain.

Increase in organic clicks for primary target keyword

171

Increase in revenue YoY

SEO and content to surpass YoY revenue

The Results

With a focus on technical SEO, SEO content and link building, we started to see results improve for The Glass Warehouse quickly. In just eight months of SEO and content work, we’d already helped surpass the company’s revenue goals YoY. We’ve since expanded our work to improve visibility, clicks and revenue across a wider range of keywords and products.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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