PPC strategy that increased conversions 393%

Improved Lead Quality and Increased Conversions

Services PPC

CJ Auto Service’s previous strategy was delivering too many irrelevant calls, wasting sales time and marketing budget. When they came to us, our goal was to turn the account around and run targeted PPC campaigns that only attracted qualified service enquiries, improved lead quality and increased conversions.

Client CJ Auto Service

Industry Automotive

Year 2019 - present

What we did for CJ Auto Service

Targeted Local PPC Campaign

- Launched a PPC strategy focused on “service” terms paired with the client’s five core vehicle makes to filter out irrelevant enquiries.

- Developed a dedicated PPC landing page that increased conversion rates by 12.8% (from 10.87% to 23.68%).

- Expanded visibility by running PPC on both Google and Microsoft (Bing), diversifying traffic sources and increasing reach.

- Implemented call tracking software to gain granular insight into which vehicle-make searches converted into calls.

Increase in conversions

393

Increase in conversions in 9 months

Reduced cost

Reduced cost per conversion

Increases

Increase in landing page conversion rate

The Results

In just nine months, we managed to increase the percentage of qualified enquiries that CJ Auto Service got through PPC campaigns by 393%, while reducing the cost per conversion by 75.3%, delivering more leads for less. We also increased landing page conversion rates from 10.87% to 32.68%, an increase of 12.8%.

And by diversifying PPC campaigns across both Google and Microsoft (Bing), we succeeded in building brand awareness across a bigger audience, attracting even more qualified leads for the sales team to close.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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