A full upgrade to Shopify 2.0 for Charles & Ivy

All New Website Design & Development

Services SEOShopifyWeb Design & Development

Charles & Ivy’s legacy Shopify 1.0 website restricted flexibility and speed, hindered content updates, and delivered a poor UX, especially on product pages. The goal was to replatform to Shopify 2.0 with a bespoke, scalable design that better reflects their premium brand and improves performance.

Client Charles & Ivy

Industry eCommerce

Year 2025

What We Did For Charles & Ivy

Full Shopify Audit & Strategy

Conducted a thorough audit of their Shopify 1.0 site and limitations, prioritising speed and scalability needs.

Shopify 2.0 Rebuild & Customisation

Replatformed to a modern Shopify 2.0 theme, customised heavily to align with their brand. Enabled features like flexible sections, metaobjects, and metafields.

Enhanced UX & Visual System

Designed a premium UI system for the homepage, collection pages, and bespoke product templates with multi-step selection logic to simplify complex product flows.

Content Management Improvements

Implemented flexible content areas, allowing the Charles & Ivy team to make updates without developer support.

Performance & Core Web Vitals Optimisation

Removed legacy bloat and optimised site performance, delivering immediate improvements to Core Web Vitals upon launch.

The Results

Core Web Vitals: Immediate performance improvements post-launch.

SEO Visibility: 13 keywords reached position #1 on Google within weeks, and 59 keywords now rank on Page 1, driving significant new visitor traffic.

These enhancements delivered a smoother, more personalised user experience, better content control, and increased organic visibility, supporting ongoing eCommerce growth.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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