Google Display Ads Agency
“We have seen a drastic improvement in online sales in such a short space of time.” – OD’s Designer Clothing
Platforms we utilise
What are Google Display Ads?
A Google Display campaign offers a smart and simple solution for managing your display advertising. It provides an almost effortless way to broaden a business’s customer base and even win new conversions.
A Google Display campaign offers a smart and simple solution for managing your digital display advertising. It provides an almost effortless way to broaden a business’s customer base and even win new conversions.
Google Display Ads allow you to build campaigns around your goals, helping to drive leads, sales, or website traffic, or to build brand visibility and awareness.
Why use Google Display Ads?
There are many reasons why you should adopt Google Display Ads as part of your marketing strategy.
For starters, there is a huge audience out there ready to be reached on more than 35 million websites and apps, as well as Google-owned properties such as YouTube and Gmail. This allows you to expand your reach far beyond Google search engine results pages.
The Google Display Network consists of AI-powered solutions to reach a new or existing audience, which helps your Google Ads campaigns deliver the best results.
Paramount Digital’s approach as an expert in Google Display campaigns
At Paramount Digital, we have an experienced team with a key focus on Google Display Ads. We work on a variety of business types and we’re always tweaking and improving our approach to be the Google Ads agency you’ve been dreaming of.
We’ve armed ourselves with the very best software to make sure we’re getting the best possible results from your ads. We perform in-depth audience research, real-time tracking, and next-level optimisation to get you the clicks, conversions, and return on investment (ROI) you deserve from your different ad formats.
First, we need to figure out who your target audience should be. Then, we work our magic with your budget so every penny is spent wisely. We’re all about keeping you in the loop with regular catch-ups and transparent reporting so you know exactly what we’re up to.
So, what’s the endgame? To tweak and tailor your Google advertising so it’s hitting all your goals, whether you’re looking to boost sales, gain leads, or get your brand out there in a big way.
Contact us today for a free Google Display Ads audit!
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
The benefits of a Google Display Campaign
Incorporating Google search ads alongside Display advertising campaigns provides a comprehensive strategy to connect with your audience in multiple ways, all while leveraging the power of AI to optimise your ad campaigns effectively. Benefits include:
1. AI helps to optimise displays
Google’s powerful AI technology optimises your display campaigns in just a few days. It selects the best combinations of your assets—descriptions, headlines, images, and logos – so that your campaign achieves optimal performance. This intelligent system saves time by revealing which content elements drive the best results.
2. Optimised targeting
Responsive ads enable you to target audience segments that are most likely to help you meet your conversion goals. Google’s machine learning identifies the top-performing audiences, giving your ads a higher chance of reaching potential customers who will convert.
3. Reaching a broad audience
By using Google Display advertising services, your ads are automatically circulated across the vast Google Display Network, which expands your reach beyond just Google Search. This helps you engage both existing and new customers, boosting brand visibility and enhancing conversion rates.
Choose us as your Google Ads agency
Choose Paramount Digital as your Google Display Ads agency!
Give us a call now to speak with our dedicated marketers and we’ll provide a free Google Ads audit!
If you prefer, you can email us some information about your business and what you want to achieve, and a Google Ads expert will contact you to provide more information and discuss the next steps to transform your business.
Contact the experts today
Contact the experts at Paramount Digital today for a FREE audit of your current Google Ads strategy. As one of the leading Google Ads agencies, we’ll help you identify opportunities to optimise your Google campaigns and boost your results.
Call us on 01744 747474 or send your questions to marketing@paramountdigital.co.uk and we’ll get back to you as quickly as possible with more information.
Frequently asked questions
Why should you choose Paramount Digital to run your Google Ads campaigns on the Google Display Network?
At Paramount Digital, we can boast the very best of the best when it comes to skilled paid advertisers. Our experienced team has run Google Display Ads for many companies and has seen huge success.
We believe you’ll struggle to find an agency like us. So, what are you waiting for? Get in touch today.
How quickly can you see results from a Google Display Ads campaign?
Will you believe us if we say within a few days?
Google Display Ads take just a couple of hours to appear online and can start driving internet users to your desired location within a few days of going live, so you may see an improvement in website visits quite quickly. While an increase in clicks is nice, they’re not why you’re here.
You want leads, sales, or whatever ‘conversion’ looks like for you.
For campaigns that target high-intent keywords, you could see conversions within the first week. However, for more complex PPC campaigns, such as building brand awareness or nurturing leads through a sales funnel, it can take longer. This could be a few weeks to a couple of months.
How do you measure a successful Google Display Ad?
It’s incredibly easy to find out how your display advertising is performing thanks to Google’s software. By checking how your ads are performing, you can carefully adjust elements and make the necessary changes to ensure success.
The two most important metrics you’ll want to track are cost-per-click (CPC) and return on investment (ROI). If you’re unsure how to track these metrics, Paramount Digital can certainly help.
If you’re looking for the right Google Ads and display advertising agency for your business, don’t hesitate to contact us today so we can get to work.
What’s the difference between Google Display Ads and Social Ads?
Google Display Ads and Social Ads serve different purposes and target audiences in distinct ways. The main difference lies in where these ads are shown and how they engage with users.
– Google Display Ads: These visually appealing ads appear across the Google Display Network, which includes millions of websites, apps, and videos. Display Ads are often used for brand awareness, retargeting, and reaching potential customers as they browse online, even if they’re not actively looking for your product or service. They focus on keeping your brand in front of users and driving them back to your site.
– Social Ads: These ads appear on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Social Ads offer the ability to target users based on demographics, interests, behaviours, and even social connections. They encourage engagement through likes, shares, comments, and direct interaction with your brand. Social Ads can be highly effective for building relationships with users and generating leads through interactive and visual content.
In short, Google Display Ads are best for raising brand awareness across the web, while Social Ads excel in driving user engagement and building connections on social platforms.
How much does it cost to hire an agency for Google Ads?
The cost of hiring a Google Ads agency can vary depending on the scope of your campaign, your industry, and the services provided. Here are some of the most popular options:
1. Flat monthly fee: Some agencies charge a fixed rate for managing your campaigns, regardless of your ad spend. This option is ideal for businesses looking for consistent costs.
2. Percentage of ad spend: Other agencies may charge a percentage of your total online advertising budget. This ensures their fees align with your campaign scale, making it a popular choice for high-volume Google Ads clients.
3. Custom packages: If you need additional services like video ads, ad copy creation, or targeting complex industries, agencies may offer tailored pricing to suit your needs.
When working with a Google Partner or a trusted ads agency, you’re not just paying for campaign management, you’re investing in expert insights, optimised strategies, and features like performance tracking and detailed reporting.
By working with a specialist in online advertising, you can ensure your campaigns are set up for success – whether that’s through search ads, display ads, or video ads.
Ready to work with a top Google Ads agency? Contact Paramount Digital today to discuss your goals and budget!
Our PPC team
Take a look at our PPC experts that are on hand to fulfil your needs
Sam Rourke
Paid Media Director
Keigan Farmer
Paid Media Manager
Tom Dunne
Paid Media Manager
Jack Balmer
Paid Media Manager
Charlie Duke
Paid Media Executive
Chris Hales
Paid Media Executive
Will Dunne
Paid Media Executive
Jake Parker
Paid Media Executive
Olivia Dyer
Paid Media Executive
Jack Arkwright
Paid Media Executive
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
