Google Ads Agency

Google Ads campaigns go hand in hand with other marketing strategies, including social media marketing, SEO search engine optimisation, and email marketing.

SEO

SEO is the process of improving the structure of your website and keeping it up to date to increase organic traffic and conversions. Combined with content marketing, you can build a trusting relationship with your audience, further increasing the likelihood of a sale and overall website traffic.

Email marketing

By using emails alongside Google Ads campaigns, you can nudge a purchase. Personalising these emails with unique offers and product recommendations makes them the perfect match.

Social media marketing

Social media ads run similarly to Google Ads, in the sense that they’re completely flexible, can be targeted to a specific audience type, and are easily customisable based on your business goals.

Not sure which digital marketing service is right for you? Not a problem. As an award-winning Google Ads management agency, we have an in-depth knowledge of the best partnerships.

Just get in touch and we’ll do the rest.

As a Google Ads agency, we have an in-depth knowledge of the best partnerships so can easily help you.

Will you believe us if we say ‘instantly’?

Google Ads can start driving traffic as soon as they go live, so you’ll likely see an immediate uptick in clicks and website visits.

Let’s be real, though: clicks are nice, but they’re not why you’re here. You want leads, sales, or whatever ‘conversion’ looks like for your business. For simpler campaigns targeting high-intent keywords, you might see conversions within the first week.

For more complex campaigns, like those aimed at building brand awareness or nurturing leads through a sales funnel, it may take longer – think a few weeks to a couple of months – to see measurable ROI.

Also, don’t forget that a Google Ads campaign’s first few weeks are often a learning period.

We’ll be gathering data on what’s working and what’s not, then tweaking the strategy for better performance. So, while you can see results quickly, the real magic often happens after we’ve had time to optimise.

You’ll see activity right away, but give it a little time for the true ROI to reveal itself. Choose us as your Google Ads agency and watch your conversion rate surge.

The best Google Ads combine relevance, clarity, and actionability. First off, it has to be relevant to the search query.

Google uses a “Quality Score” to gauge this, which factors in keyword relevance, click-through rate, and the user experience of the landing page. The ad copy itself needs to be crystal clear; you’ve got a split second to capture attention, so every word must count.

A compelling headline and concise, benefit-driven descriptions are key in Google search ads. Equally crucial is a strong call-to-action (CTA) that urges immediate action, be it “Buy Now,” “Learn More,” or “Get a Free Quote.”

A unique selling point (USP) is also key to grabbing the attention of users. You must make them want your service by providing information about your accreditations, any awards you’ve won, and any discounts or freebies they could receive from you.

Behind the scenes, the ad should be backed by a well-optimised landing page that seamlessly carries the user from click to conversion. Lastly, the ad should be continually monitored and tested. Use tracking tools in your Google Ads account to measure performance metrics, and don’t be shy about A/B testing to optimise results.

In short, success hinges on relevance, clarity, compelling CTAs, and ongoing optimisation. Looking for the top Google Ads agency in the business?

At Paramount Digital, we can help with everything from keyword research to ad copy creation – contact us today so we can get to work!