What are Google Ads?
Google Ads agencies like us will work with you to understand your business goals, creating a Google Ads strategy that doesn’t just maximise return on investment but also represents your brand correctly and accelerates the growth of accompanying digital channels.
It allows advertisers to display brief advertisements, service offerings, product listings, or videos to web users within the Google Ads network. This network includes not just Google search results, but also other Google products, like YouTube and other websites that participate in Google’s Display Network.
Google Ads come in the form of:
Search ads – Results that appear at the top of a Google search are classed as ads. Businesses will bid on keywords to get their ad as high as possible.
Display ads – Visible on websites that are part of Google’s Display Network.
Shopping ads – Designed for e-commerce businesses to show their products with an image, price, and information on how to buy (you’ll probably know this as Google shopping).
Video ads – Most commonly known as YouTube ads, these will appear before, during, and after a video.
Local ads – Your ads will pop up when users search for ‘(service) near me’.
App ads – These appear across the Google network to encourage users to download your app.
Advertisers typically pay for these services through a bidding system where they can set budgets, target specific audiences, and select keywords or other parameters for their ads. Google Ads operates on a pay-per-click (PPC) model for most ads, meaning that the advertiser is charged only when a user clicks on an ad.
As a Google Ads agency, we regularly monitor keywords and stay up to date with changes and trends within the search engine to maintain the success of a business and keep it ahead of the curve.
Contact our Google Ads specialists today!
Paramount Digital’s approach to Google Ads
We have a PPC team that focuses solely on Google Ads – working on a range of business types, and constantly tweaking and improving to be the Google Ads agency you’ve been dreaming of.
We’re armed with the latest and greatest software to make sure we’re not just throwing your ads into the abyss. We’re talking deep-dive keyword research, real-time tracking, and next-level optimisation to get you the clicks, conversions, and return on investment (ROI) you deserve.
First, we zero in on the perfect keywords and figure out exactly who should see your ads. Then, we work our budget magic so every penny is a soldier in your marketing army. We’re all about keeping you in the loop, using regular catch-ups and transparent reporting so you know exactly what we’re up to.
The endgame? To tweak and tailor your Google Ads so they’re hitting all your goals, whether you’re looking to boost sales, gain leads, or just get your brand out there in a big way.
You may have found us through the Google Premier Partner database, a credential that underscores our status as one of the heavyweights in the UK Google Ads arena.
Earning this esteemed title didn’t happen overnight; it’s the result of years of hands-on experience across a diverse range of industries. From small startups to big corporations, we’ve honed our skills and built a toolkit of strategies that consistently deliver standout results.
In other words, we didn’t just stumble into this Premier Partner – we’ve earned it through hard work, client success, and a relentless drive to be the best Google Ads agency in the game.
Contact us today for a free Google Ads audit!
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
The benefits of Google Ads
Google Ads offers a high degree of flexibility and control over your advertising campaigns.
You can start, pause, or stop your ads at any time. Budgets can be adjusted according to performance, and you can modify your ad campaigns based on real-time feedback and results.
Google Ads are famous for showing speedy results. Almost instantly, you’ll see higher conversions, increased engagement, and greater brand presence.
Targeting and reach
The best part about Google Ads is the way you can target your exact audience by filtering out keywords, location, time of day, device type, language, and even demographic information like age and gender. This enables advertisers to put their message in front of the right people at the right time, increasing the likelihood of conversions.
Choose us as your Google Ads agency
Choose us as your Google Ads agency!
Give us a call now to speak with our dedicated marketers. We’ll even provide a free Google Ads audit!
If you prefer, you can send us an email with some information on your business and what you want to achieve, and a Google Ads expert will be in touch with you to provide more information and discuss the next steps to transform your business.
Frequently asked questions
How do Google Ads services integrate with other digital marketing strategies?
Google Ads campaigns go hand in hand with other marketing strategies, including social media marketing, SEO (search engine optimisation), and email marketing.
SEO is the process of improving the structure of your website and keeping it up to date to increase organic traffic and conversions. Combined with content marketing, you can build a trusting relationship with your audience, further increasing the likelihood of a sale and overall website traffic.
By using emails alongside Google Ads campaigns, you can nudge a purchase. Personalising these emails with unique offers and product recommendations makes them the perfect match.
Social media marketing
Social media ads run similarly to Google Ads, in the sense that they’re completely flexible, can be targeted to a specific audience type, and are easily customisable based on keyword performance and your business goals.
Not sure which digital marketing service is right for you? Not a problem.
As a Google Ads agency, we have an in-depth knowledge of the best partnerships. Just give us a call and we’ll do the rest.
How quickly can you see results from a Google Ads campaign?
Will you believe us if we say instantly?
Google Ads can start driving traffic as soon as they go live, so you’ll likely see an immediate uptick in clicks and website visits. Let’s be real, though: clicks are nice, but they’re not why you’re here. You want leads, sales, or whatever ‘conversion’ looks like for you.
For simpler campaigns targeting high-intent keywords, you might see conversions within the first week. For more complex campaigns, like those aimed at building brand awareness or nurturing leads through a sales funnel, it may take longer – think a few weeks to a couple of months – to see measurable ROI.
Don’t forget that a Google Ads campaign’s first few weeks are often a learning period. We’ll be gathering data on what’s working and what’s not, then tweaking the strategy for better performance. So, while you can see results quickly, the real magic often happens after we’ve had time to optimise.
You’ll see activity right away, but give it a little time for the true ROI to reveal itself.
Choose us as your Google Ads agency and watch your conversion rate surge.
What are the qualities of a successful Google Ad?
The best Google Ads combine relevance, clarity, and actionability. First off, it has to be relevant to the search query. Google uses a “Quality Score” to gauge this, which factors in keyword relevance, click-through rate, and the user experience of the landing page.
The ad copy itself needs to be crystal clear; you’ve got a split second to capture attention, so every word must count. A compelling headline and concise, benefit-driven descriptions are key in Google search ads.
Equally crucial is a strong call-to-action (CTA) that urges immediate action, be it “Buy Now,” “Learn More,” or “Get a Free Quote.” Behind the scenes, the ad should be backed by a well-optimised landing page that seamlessly carries the user from click to conversion.
Lastly, the ad should be continually monitored and tested. Use tracking tools in your Google Ads account to measure performance metrics, and don’t be shy about A/B testing to optimise results. In short, success hinges on relevance, clarity, compelling CTAs, and ongoing optimisation.
Looking for the top Google Ads agency in the business? Contact us today so we can get to work.
Our PPC team
Take a look at our PPC experts that are on hand to fulfil your needs
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Paid Media Executive
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Paid Media Executive
600% YoY increase in revenue from Google Ads
A once hidden gem of Tunbridge Wells. Jeremy’s Home Store, a quant odds and bobs homeware store partnered with our agency to launch their first online advertising campaign through Google Ads. They previously relied on driving sales through their physical store, they witnessed a remarkable transformation within a couple of years working collaboratively with our Paid Media team, achieving a 600% year-over-year increase in online revenue. The results were not only a significant boost in overall sales but also expanded their existing customer base and drove more awareness of their physical store and brand.
30% increase in Google Ads efficiency
Scaling and onboarding a mature account is no small feat! With a substantial click budget and huge business dependance on paid media, our handover had to be flawless. Using our arensal of custom reports and dashboards, Paramount Digital were able to identify areas of inefficiency and pivot this spend. Consistently since onboarding in November 2022, Mya have seen 30% increases YoY for the same marketing spend!
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.