Google Ads
Agency

Audit or account setup

If you’ve already got a Google Ads account, we’ll build on your initial audit to get an even better idea of where the performance gaps are. We’ll make sure your account is organised correctly and that tracking is set up properly so we can report accurately on results. If you’ve not started with Google Ads yet, we’ll get your account set up. This includes keyword research, campaign setup and keyword segmentation.

You always communicate directly with a Google Ads expert

We don’t have account managers, so you’ll be talking directly with the Google Ads specialist you’ll be working with. We’ll connect you with your expert, who’ll get a better idea of your goals from Google Ads, so we’re always on the same page. We’ll also set some KPIs for us to aim for.

Campaign asset creation

If you’ve got campaigns set up, we’ll review the performance across your account and make tweaks to the campaigns that are working well, and remove the ones that aren’t. Our Google Ads team works closely with our copywriters and CRO experts to create Ads and landing pages that are designed for conversions.

Monitoring and reporting

We take a data driven approach to Google Ads management, so we go where the data tells us. We closely monitor your campaign analytics to find where we can make the small improvements to put more of your campaign budget into what’s working so we can deliver better results.

Performance review

You’ll get detailed monthly reports showing you, to the penny, where we’ve spent your budget and exactly where the customers and leads come from. We think our reporting sets us apart from other Google Ads agencies in the UK, so feel free to ask us, and we can run through it in more detail.

We can also do quarterly reports, taking a deeper dive into your campaigns. This gives us a good chance to review your goals and make adjustments where we need to.