Microsoft Ads management services for conversions, not just clicks

The best Microsoft Ad campaigns use a combination of creative, technical and data expertise. At Paramount Digital, we create customer-centric Microsoft PPC strategies that deliver the right messages to your audience to achieve your goals. Using data driven insights, we continually monitor how your audience engages with your Ads so we can make improvements.

We craft our Microsoft advertising services around your customers’ pain points, positioning you as the solution. By understanding your customers, we create engaging ads that grab attention and encourage clicks and conversions.

Microsoft advertising allows you to get a higher return on your Ad spend by targeting a more niche audience. We make sure you use the platform to its full potential to reach your goals.

What Microsoft Ads services do we offer?

We combine expert keyword research, tailored ad strategies, and optimised landing pages to lower your costs, boost your Quality Score, and maximise ROI, giving you a competitive edge with Microsoft Advertising.

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2025 • Image Subtitle Here

Microsoft Ads Team 😄

Meet our Microsoft ads experts

David Hunter Managing Director

Andy Gillespie Operations Director..

Sam Rourke Strategic Growth Director

Victoria Bowes Head of HR & Business Support

Brad Ritson Head of Design

Paul Terry Head of SEO

Adam Reynolds Lead Developer

Kieran Ford Head of Content

Beth Saunders Strategic Growth Manager

Ben Carter Strategic Growth Manager

Zak Evans Frontend Shopify Developer

Tom Dunne PPC Strategist

Shea Murphy PPC Specialist

Ryan Edwards Senior Technical SEO Specialist

Rebekka Roberts Content Executive

Phil Rigby Technical SEO Specialist

Our process for Microsoft advertising

Our expert management services help you capture market share, maximise your ad spend, and unlock the full potential of your Microsoft Ads account, reaching audiences beyond Google while driving more conversions.

Audit or set up

If you’re already using Bing Ads in your PPC campaigns, we’ll audit your account to see how you’re performing, where the success is coming from, and where improvements can be made to improve results even more.

If you’re new to Bing advertising, we’ll get your account set up in line with our best practice guidelines.

Keyword & audience research

Before advertising to your audience, we need to know who they are. We thoroughly research your ideal customer profiles to build an audience we’ll target with your ads. This involves developing sales messages, creating the right ad types and building demographic profiles to ensure we’re targeting the right people.

Landing page development

A lot of Bing ad agencies don’t get involved in landing page creation, but they’re a key part of your conversion funnel, so we don’t think they should be left to chance. Our landing page designers and copywriters craft messages that speak to your audience’s pain points and design landing pages that are easy to navigate and encourage conversions.

Campaigns go live

Our copywriters and PPC creatives get to work drafting sales-focused ad copy in your brand’s tone of voice, building ads that makes your audience pay attention. We’ll link these ads to your Bing landing page, and then set your campaigns live with agreed budgets and goals.

Optimising

We run A/B tests on your ads and landing pages to understand what’s working to convert your audience, and what we can improve. We use this real-time campaign data to continually improve your campaigns to deliver better results over time.

Why work with us on your Microsoft Ads management?

We help you lower costs, reach the right audiences, and make the most of Microsoft’s unique ad features. We don’t do long contracts, hidden fees, or outsourced work. You’ll work directly with in-house experts who deliver transparent results, act as an extension of your team, and have been driving proven PPC success since 2017.

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2025 • Image Subtitle Here

Frequently asked questions ❓

The answers to your Microsoft Advertising questions

What is Microsoft Advertising?

Microsoft advertising allows your business to advertise products and services on Bing, Microsoft’s search engine, along with partner websites and apps like Yahoo, AOL and MSN.

How does Microsoft Advertising work?

Microsoft Advertising uses keywords and customer queries to match your ad to what they’re searching for, just like Google Ads. You can use a range of ad types like search ads, display and video ads. It also allows you to build audience profiles based on demographics, behaviour and interests.

Do I need to work with a Microsoft Advertising agency?

No, but working with an expert Microsoft Advertising agency can ensure you use the platform to its full potential and get the best results. We can help you create ads and landing pages using best practices, use data to improve your ads over time, and help you build keyword and audience lists so your ads get in front of the right people.

Are Microsoft Ads worth it if I’m already advertising on Google?

Yes. Microsoft Ads lets you target a broader audience beyond that of just Google. Plus, because it can be cheaper, and deliver higher returns, you don’t necessarily have to spend a lot to see the benefits of Microsoft advertising.

Let’s work together.
Let’s work together.