Barry Goffett - Paramount Digital

I’ve been building and developing websites
…since I was 16!

“I’m Barry, Director of Shopify Development at Paramount Digital. Since I was about 16, I’ve been building and developing websites, naturally moving into leading teams and shaping how we deliver projects.

These days, I spend most of my time helping brands get the most out of Shopify, whether that’s full re-platforms, scaling existing stores, or making sure what we build actually drives revenue, not just looks good.

I’m quite particular about how things are done, from clean builds and performance through to clear scopes and processes. Getting the fundamentals right from the off makes all the difference.”

Frequently asked questions ❓

Find out a little more
about Barry

Tell us a bit about your background.

I like to keep myself in shape, you’ll usually find me in the gym around lunch. I’ve also got more into nutrition over the last few years, so I’m often trying different meal prep approaches or supplements.

Outside of that, I enjoy spending time with my son, family and mates, getting away when I can, and the odd bit of gaming when I want to properly switch off.

Which project / campaign has been the most satisfying to work on?

One that stands out is consolidating multiple international stores into a single Shopify setup. It was one of those projects with a lot of moving parts, different regions, currencies, and operational setups, with plenty that could go wrong.

Seeing it come together into something much cleaner and easier for the client to manage was really satisfying. It’s always a good feeling when the work makes things simpler internally and more effective commercially.

Why should clients choose Paramount Digital?

We’re not just here to build a site and disappear. We care about how it performs and how it evolves over time.

We’ve got a strong Shopify specialism, but more importantly we understand ecommerce. That means we’re thinking about conversion, performance and long-term scalability from day one.

We’re also quite straight-talking. If something won’t work or isn’t worth doing, we’ll say it. Clients tend to value that once they’ve worked with us.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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