What is Snapchat Advertising?
Paramount Digital’s approach to Snapchat advertising
Social media marketing doesn’t have to be complicated. We can help by setting achievable goals for your business to make sure you stay ahead of the competition.
If you’re looking for an agency that offers simple, honest answers, with results to match, we are here to help. We break down the technical vocabulary and deliver effective strategies that work! We understand that the digital world can be hard to navigate, so our team of specialists are on hand to answer any questions you may have.
If you choose us, we can offer:
- A complete diagnosis to see how advertising on Snapchat can elevate your business and target your ideal audience.
- An accurate proposal, identifying how paid Snapchat ads can help reach your business goals and increase traffic, engagement and repeat custom.
- Assistance with optimising your profile to ensure your brand is clearly represented and easy to find online.
- Live reports detailing how your audience interacts with your ads, including conversions, engagement rates and reach for both paid and organic sources.
- An actionable Snapchat strategy tailored for your business including support from our team at every step of your journey with us.
We love what we do here at Paramount and want the best outcomes for our clients. This means no false promises, unobtainable goals or dishonesty. When it comes to offering a bespoke service, we are straight-talking and keep you in the loop throughout the entire process.
To make sure you are one hundred percent happy with your marketing, we are happy to schedule face-to-face meetings and are available to answer your call during the day.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Our social media services
Regular posts, promotions, reviews, information on products and the business will regularly be updated to keep engaged with the current customers but also reach out to new customers. This is a way customers can communicate directly with you the business so we will make sure all direct messages from customers are answered so they feel appreciated by your business.
Why choose social media marketing?
Increase brand awareness
Social media is one of the most effective methods of increasing brand awareness, simply by increasing the visibility of your business. By simply creating a social media page your brand recognition will see massive improvements as you are being identified across different platforms. This is down to you engaging with a whole new audience with fresh and relevant content along with keeping in touch with your current audience.
Higher conversion rates
With the majority of the population using social media, it’s an easy way to attract more customers to your website. By getting your Facebook or Instagram posts liked, commented on or shared, you’re increasing the chances of a customer clicking through to your website. The more social media channels your company is shared on, the more reliable you are seen as to customers, encouraging them to purchase your products or services.
Social media has to be the most cost-effective method of advertising out there. With the majority of social media platforms such as Instagram, Facebook and X all being free to sign up to, you can see a much bigger reward for your efforts thanks to the extremely low initial costs. As you are seeing a much bigger return on your initial investment, you’re also getting the opportunity to retain a bigger budget for other marketing ventures.
Improved brand loyalty
It is vital for every company to develop a loyal customer base. Keeping the customer satisfied should be every businesses’ main goal. Social media channels aren’t just promoting your products and services, customers should be able to use these platforms as a way to engage and communicate directly with the business. This improves the customers’ trust and loyalty in you as a business, as they know they are being listened to and appreciated by you communicating with them.
Providing important and insightful content across your social media pages is increasing your chances of becoming an expert in your field. Utilize the benefits of social media and build your presence by communicating and connecting with your audience. Share posts and content to help other freelancers or businesses out, and make sure people are liking and sharing your posts. Once followers increase on your social media pages, more and more customers will begin to stumble across your service, resulting in them following due to your depth of knowledge and following.
Improved searched engine rankings
Although a social media page doesn’t directly improve search engine rankings, after a length of time the use of a social media page will bring in more traffic naturally. To rank better through social media, you should produce high-quality content that includes target keywords and phrases. By producing blogs, case studies, reviews and business information, it will make your social media page credible and you will begin to be recognised within the social media community, helping you rank better in search engines.
Contact Paramount Digital today
Speak to a member of our team and start your project today! Our experts will be more than happy to help you!
Frequently asked questions
What are snapchat ads?
Snapchat ads are adverts that appear on the popular social media channel, Snapchat. They are optimised for mobile devices by being full-screen, vertical videos that can be up to 10 seconds long. Users are encouraged to interact with the snap ads to find out more information about products and services. This is a fantastic way to communicate in a personal way with your audience, which instils trust and helps to encourage those all-important sales to your website.
How does advertising on snapchat work?
Snapchat ads have a variety of different formats and there are multiple ways to reach your target audience:
Snap ads – appear between stories and are optimised to conveniently drive a user to your website, app or video with a strong call to action.
Collection ads – create an immersive experience for the user which showcases products/services and allows users to effortlessly shop.
Story ads – found in the discovery tab alongside content – similar to the interests that align with the user – story ads offer a more tailored experience and drives interest.
AR lenses – augmented reality experiences create memorable moments for your target audience which they will associate with your brand.
Filters – creative overlays and a fun way to advertise your brand and can be applied to snaps which users can send to their friends.
Advertising on Snapchat is not only a great way to drive more leads to your website, it’s also an effective way to organically reach more users and increase brand awareness. Even if you don’t have a large following, advertising on Snapchat will help you grow a loyal following who are excited to see new content and engage with it.
How can Snapchat advertising help?
With an active user base spending over 30 minutes a day on the app, businesses are taking advantage of powerful targeting tools such as audience demographics and online/offline interests and behaviour to persuade users to take action. Studies have shown that users are more likely to act on impulse and buy through snapchat more than any other social media platform. This is perfect for businesses looking to increase their sales and reach new potential customers who have previously shown intent to purchase.
How much does it cost to Advertise on snapchat?
Snapchat allows you to set your budget depending on your business needs. This means you can start advertising with a daily minimum budget of £5. You can personalise your spending limits and set caps to make sure you are getting the best advertising and leads for your money.
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Head of Paid Social
Paid Media Executive
Paid Media Executive
Paid Media Executive
Consistent 2000% return on ad spend
Since setting up the DC Campers paid social campaigns we have seen the account achieve consistent 20 to 1 returns from a mix of cold audience targeting and detailed product remarketing across Facebook & Instagram.
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