Snapchat Advertising
Snapchat has been a firm contender in the social media market since 2011, with a daily average of 210 million users spending 26 minutes a day sending snaps. Unlike other social media platforms, Snapchat mimics the face-to-face interaction of communication. Popular with Millennials and Generation Z, this is the perfect platform to help your business target younger audiences and showcase your products or services in an informal and personal way.

The Paramount Approach to Snapchat Advertising
Social media marketing doesn’t have to be complicated. We can help by setting achievable goals for your business to make sure you stay ahead of the competition.
If you’re looking for an agency that offers simple, honest answers, with results to match, we are here to help. We break down the technical vocabulary and deliver effective strategies that work! We understand that the digital world can be hard to navigate, so our team of specialists are on hand to answer any questions you may have.
If you choose us, we can offer:
- A complete diagnosis to see how advertising on Snapchat can elevate your business and target your ideal audience.
- An accurate proposal, identifying how paid Snapchat ads can help reach your business goals and increase traffic, engagement and repeat custom.
- Assistance with optimising your profile to ensure your brand is clearly represented and easy to find online.
- Live reports detailing how your audience interacts with your ads, including conversions, engagement rates and reach for both paid and organic sources.
- An actionable Snapchat strategy tailored for your business including support from our team at every step of your journey with us.
We love what we do here at Paramount and want the best outcomes for our clients. This means no false promises, unobtainable goals or dishonesty. When it comes to offering a bespoke service, we are straight-talking and keep you in the loop throughout the entire process.
To make sure you are one hundred percent happy with your marketing, we are happy to schedule face-to-face meetings and are available to answer your call during the day.
Our social media services
The Paramount team will clearly identify which social media platforms your customers are using and from that begin to make Social media pages on different pages which have been identified as most effective.
Regular posts, promotions, reviews, information on products and the business will regularly be updated to keep engaged with the current customers but also reach out to new customers. This is a way customers can communicate directly with you the business so we will make sure all direct messages from customers are answered so they feel appreciated by your business.
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Why choose social media marketing?
FAQs
What are snapchat ads?
Snapchat ads are adverts that appear on the popular social media channel, Snapchat. They are optimised for mobile devices by being full-screen, vertical videos that can be up to 10 seconds long. Users are encouraged to interact with the snap ads to find out more information about products and services. This is a fantastic way to communicate in a personal way with your audience, which instils trust and helps to encourage those all-important sales to your website.
How does advertising on snapchat work?
Snapchat ads have a variety of different formats and there are multiple ways to reach your target audience:
Snap ads – appear between stories and are optimised to conveniently drive a user to your website, app or video with a strong call to action.
Collection ads – create an immersive experience for the user which showcases products/services and allows users to effortlessly shop.
Story ads – found in the discovery tab alongside content – similar to the interests that align with the user – story ads offer a more tailored experience and drives interest.
AR lenses – augmented reality experiences create memorable moments for your target audience which they will associate with your brand.
Filters – creative overlays and a fun way to advertise your brand and can be applied to snaps which users can send to their friends.
Advertising on Snapchat is not only a great way to drive more leads to your website, it’s also an effective way to organically reach more users and increase brand awareness. Even if you don’t have a large following, advertising on Snapchat will help you grow a loyal following who are excited to see new content and engage with it.
How can Snapchat advertising help?
With an active user base spending over 30 minutes a day on the app, businesses are taking advantage of powerful targeting tools such as audience demographics and online/offline interests and behaviour to persuade users to take action. Studies have shown that users are more likely to act on impulse and buy through snapchat more than any other social media platform. This is perfect for businesses looking to increase their sales and reach new potential customers who have previously shown intent to purchase.
How much does it cost to Advertise on snapchat?
Snapchat allows you to set your budget depending on your business needs. This means you can start advertising with a daily minimum budget of £5. You can personalise your spending limits and set caps to make sure you are getting the best advertising and leads for your money.