Paid Social Marketing Agency
Influence more sales in all the places your customers scroll
Delivering paid social campaigns across every platform
Grow a highly targeted audience that’s ready to buy
As an experienced paid social agency, we take your social strategy across platforms with high impact branded content ads, creative campaigns that stop people scrolling and audience targeting that gets you in front of the right people, at the right time.
We don’t just want to get you seen. We want to get you noticed. Because that’s what will have an impact on your business’s bottom line.
How does paid social media marketing work?
However, you only pay if the user takes the preferred action on your advertisement. Paid social media can also be charged based on the number of impressions, so you would be charged a certain fee based on the CPM (cost per 1000 impressions).
A small investment in paid social services can have substantial benefits and outcomes for you and your business, so it is worth asking how paid social campaigns can help you.
Contact us today to find out how our paid social marketing services can help your business thrive.
Our approach to paid social ads
Our approach to social media marketing is pretty straightforward. No confusing technical strategies. No misleading promises. Just honest, transparent, results driven work.
Choosing our paid social advertising services, you get…
A detailed audit of your existing social media channels with advice on where you could improve
An action plan of which networks to target based on your audience and how we can achieve your goals
Professional social profiles that show your brand clearly
A bespoke paid social strategy based on your goals
Transparent reports so you can track the return on your investment from paid social
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
What are the benefits of paid social media ads for your business?
There are two main goals you may want to achieve using social media. You can use it to grow a community of brand advocates to discuss trends in your industry and engage with your social community about new products and services, while providing customer support.
Or you may wish to use it as a distribution channel for your content and business news to drive your followers back to your website and along your sales journey.
Whatever your motivation, our expert paid ads team knows how to help you achieve your goals.
Start your project today
Speak to a member of our team and start your project today! Our experts will be more than happy to help you!
Frequently asked questions
Why do I need paid social advertising campaigns?
A paid social media strategy is a great way to advertise your product or service to a specific target audience using their favourite social media platform.
Your target audience is the ideal group of people who would be interested in purchasing or using your service. Before starting any paid social strategy, you must consider your audience’s demographics, i.e., age, gender, interests, values, location, etc.
Paid social media marketing utilises your target audience’s demographic information to specifically target them with ads for products and services they may be interested in. Audiences are more likely to interact with targeted ads that align with their current interests, needs, buying habits and values.
This is an excellent way to generate new customers and gain exposure to your brand. Investing in a reliable paid social agency like ourselves allows you to get on with the important things you need to help you manage your business, whilst your social media takes care of itself.
What are the best social media platforms to use?
There are plenty of social media platforms available to advertise on to help your business.
Payment plans differ depending on the desired platforms, so it is worth considering how much you’re willing to budget for your paid social media advertising.
Facebook: The largest social networking site and most widely used. It offers increased exposure to potential customers with 1.9 billion users. You can reach audiences through targeted ad campaigns and can build a loyal community of followers through groups.
X (formerly Twitter): Increase brand awareness and promote research using external links, keep up to date with the latest trends, utilise relevant hashtags, and reach large volumes of people through posts and reposts.
Instagram: Popular for visual marketing content such as photos and videos, with high levels of engagement and post visibility. You can connect with audiences to build authentic relationships and offer real-time customer service.
Snapchat: An alternative method for your audience to experience your product or service. Sponsored geofilters based on location, vertical video content optimised for mobile devices, and high engagement levels with a casual/informal tone.
LinkedIn: Formal and professional environment and tone of content, with increased SEO and opportunity to network with professionals in the same industry. It has a heavy focus on educational, informative and valuable content and offers the ability to recruit professionals through endorsements and testimonials.
YouTube: The most popular video platform worldwide that’s heavily focused on video content and mobile optimisation. While YouTube is a more Google PPC-focused platform, it is moving into the paid social space with advertisements on reels, offering huge potential to compete with TikTok.
TikTok: High organic reach and exposure to new audiences. Popular with younger audiences and influencers with an informal, casual and ‘fun’ tone of content that’s optimised for mobile.
Pinterest: As Pinterest has an enormous user base, ads can help businesses reach a huge audience, increasing brand visibility. The aesthetic appeal of Pinterest may also interest advertisers to drive traffic and boost sales.
What is the best social media platform to advertise on?
The best social media platform to advertise on depends on where your audience spends the most time.
If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your paid social media strategy towards those specific platforms.
How do you track your paid social media strategy?
Keeping track of your social media marketing is essential to determine which social ads perform well in line with your marketing and advertising goals.
Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your paid social media marketing is helping to grow your business.
Speak to Paramount Digital
Call us on 01744 747474 to speak to our paid social media advertising team and find out how we can transform your image online.
Meet our paid social ads team
Take a look at our paid social media experts that are on hand to fulfil your needs
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Alysha Rathbone
Paid Media Executive
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.
News and blogs
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Fancy a coffee and a chat about your paid social?
We love talking about social media marketing, so if you want to know how you could get more from your campaigns or are looking into it for the first time, get in touch and let’s talk.
No sales pressure. This is just a chat about your goals and what you’re getting from paid social so we can see how we’d be able to help.
