E-Commerce SEO

“Online sales have increased 90% as a result of the work completed by Paramount.” Chris Clarke, Clarke’s Golf

Platforms we utilise

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What is E-Commerce SEO?

E-Commerce SEO (search engine optimisation) is the method of optimising your website to comply with search engine best practices and forming your content based on what customers are looking for.

Why should you hire an e-commerce SEO agency?

SEO is essential for e-commerce sites because, if done correctly, it increases traffic and revenue, meaning more customers will notice your items if your online store ranks higher in search results. Ultimately, this will lead to traffic of a high quality, which will lead to increased sales. And more sales means more revenue generated for you!

E-commerce websites can sometimes feature hundreds of product pages, each with its own targeted keywords and product descriptions. This can be a substantial task that will take up a lot of manpower and time, so let us take it off your hands so you can concentrate on building your business instead!

What strategies can an e-commerce SEO agency help with?

E-Commerce SEO involves a range of strategies, some of which include:

  • Technical SEO optimisation to improve the relevance of keywords to the page (e.g. metadata, heading tags, image titles)

  • Creating engaging written content that includes the keywords seamlessly and organically

  • Making sure web pages are user and mobile friendly

  • Building authority to the page through trusted sources via link building

Think of SEO for e-commerce companies as putting your online store on a busy street where lots of people walk past, increasing the chances they’ll visit and see what you’re offering. No matter how big or small your business is, if you have a product you want people to notice, it’s essential to consider investing in some form of SEO.
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Paramount Digital’s approach to E-commerce SEO

At Paramount Digital, we work together to ensure our clients are at the forefront of our thinking at all times. With an engaged team boasting years of experience and a keen eye for detail, you can trust our team of 40+ technical experts to deliver high-quality SEO services.

We don’t use SEO to bring in random visitors to your website just for show. While high numbers might seem impressive, it doesn’t benefit you much. Instead, we concentrate on keywords and searches made by people who are genuinely interested in becoming your customers and buying your product.

For us, transparency is key! We’ll always show you everything we’re working on so you know what you’re paying for. Our clients are the cornerstone of what we do, and making (and keeping!) them happy is our top priority.

At Paramount Digital, we don’t like the idea of fixed contracts. Instead, we focus on doing great work that really makes a difference for your business, helping it grow and succeed.

Our project management system means you’ll have full visibility of what we do and updates on the work we’ve done, as well as the ability to work alongside other services like PPC, Google Shopping, and Google Ads to achieve maximum results.

You can trust that we’re using some of the best technical software around including Screaming Frog, Ahrefs, Majestic, Google Analytics, and Surfer SEO to name a few.

See our reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating
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Benefits of SEO in E-Commerce

Increased brand awareness

The more visible your website or products are on the Google Search Results Page, the more people have you at the forefront of their minds. Brands that show up in relevant places are far more likely to attract the right target base. Ensuring your SEO strategy is targeted towards your e-commerce website will allow your product or brand to thrive on search engines.

Dominate the market

We can tailor our strategy to the products that are most important to you, regardless of how many you sell or how niche they are. This approach can be implemented across the entire site to guarantee we’re achieving the most organic search visibility for all your products. Don’t worry about the everchanging algorithm updates too, our team of experts keeps on top of trends and best practices for you!

Set yourself up for new releases

E-commerce SEO is a great way to make sure any new products or releases you offer get off on the right foot. By investing in a fully optimised website for SEO, you establish a robust platform for new pages. This ensures that any newly created product or category pages are more likely to perform well, benefiting from the strong foundation provided by a successful SEO-optimised website.

Contact the E-Commerce SEO team at Paramount Digital

Are you looking for an e-commerce SEO agency?

We’ve got you covered.

Our e-commerce SEO services and specialist team are on hand to elevate your business strategy. By implementing SEO in e-commerce, you can start dominating your market and make the most of your website!

Take the leap and contact us today to start your journey.

Start your project today

Speak to a member of our team and start your project today!

Frequently asked questions

How do e-commerce SEO services help with rankings and online visibility?

SEO in e-commerce helps make pages more relevant to the keywords you’re trying to target and, therefore more likely to increase ranking positions.

The more rankings you receive, the more Google will trust you, resulting in a higher place on the search results pages. This means you’ll be more visible to those searching online and will be on par with your competitors who are also implementing e-commerce SEO into their strategy.

When can a business expect to see results from e-commerce SEO?

The time it takes for results depends on how competitive the keyword is. If the keyword is less popular and has lower difficulty, you may see results more quickly.

However, if the keyword is highly competitive, with many websites vying for it, achieving results may take longer – with the payoff feeling even sweeter.

Can e-commerce SEO strategies be used in combination with local SEO marketing techniques?

Definitely, Yes! Local SEO keywords typically have lower search volume, making them more manageable to rank for.

This approach can be part of a strategic plan, focusing on the “low-hanging fruit” initially, before tackling the more competitive and broader national keywords.

Why should I hire e-commerce SEO services?

When it comes to e-commerce SEO, we understand that your business is unique! Whether you’re looking to add new product pages, optimise your product categories, or target a specific audience, e-commerce SEO is the way forward!

A successful e-commerce SEO strategy requires optimising each page and seamlessly connecting them together. With years of experience across different platforms, our tailored strategies ensure we know what works best for your e-commerce website.

Our SEO team

Take a look at our SEO experts that are on hand to fulfil your needs

Andrew Gillespie Seo Director
Andrew Gillespie

SEO Director

Alex Illidge Seo Manager
Alex Illidge

SEO Manager

Alex Sutch Seo Manager
Alex Sutch

SEO Manager

Kieran Ford Seo Manager
Kieran Ford

SEO Manager

Emily Wade

SEO Manager

Phil Rigby Senior Seo Executive
Phil Rigby

Senior SEO Executive

Josh Fowler Seo Executive
Josh Fowler

SEO Executive

Hannah Dudley

SEO Executive

Jay Halpin Seo Executive
Jay Haplin

SEO Executive

Beth Saunders

SEO Executive

Jake Gannon

SEO Executive

Shea Murphy

SEO Executive

Discover industry insight and trends

As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.

We’re an agency that can help you!

1. Let’s talk

Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.


2. Let’s get strategic

Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.


3. Let’s start growing your business

Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.