What is Paid search?
Paid Search is the process of advertising on search engines and their display networks. As an advertiser, you create a campaign, choosing your budget and targeting the specific key terms that your ideal customers are searching for. You then only pay when your ad is clicked by a potential customer.
Our Approach to Paid Search
At Paramount Digital we begin by conducting an audit of any current PPC campaigns you may already be running to identify what works and how we can improve their current conversion rate. Then as with organic search, we’ll develop a buyer persona for your ideal customer, helping both us and yourself to identify how they behave online. From here we will identify the key terms your ads should be targeting both in terms of your buyer persona, their search volume, and their bid price and then going forward build, analyse and optimise your PPC campaigns.