Have you ever seen those ads in the local paper that go something like:
“For sale, kitchen chair, 3 years old, slightly scuffed but otherwise perfect condition.”
That’s the original text advert.
PPC
7 tips to target competitor web traffic with PPC ads
Did you know that 61% of customers switched brands at least once in the last year?
The majority didn’t even dislike the brand they left.
Read Blog7 tips to target competitor web traffic with PPC ads
A quick guide to keyword match types
If you’re running paid ad campaigns in your content marketing, one of the key aspects is making sure your ads appear in searches you want them to appear in, but not in searches that won’t drive conversions.
This is where understanding keyword match types can be useful.
What is Google Search Partners and Display Network?
Google Search Partners is a network of pages and businesses that show Google Ads.
When you set up an Ad campaign on Google you can set it to either only show you Ads on Google’s search results page, or you can choose to have it also display with these search partners and display networks.
Read BlogWhat is Google Search Partners and Display Network?
How to run a PPC campaign that won’t waste your money
Three quarters of people believe that paid ads make it easier for them to find information they are looking for, and a third are more likely to click on a paid ad that directly answers their question.
If SEO is the slow burn, long investment for big gains part of your content marketing, then PPC and paid ads are the rocket fuel that can accelerate your short term marketing results and start bringing money in quickly.
Read BlogHow to run a PPC campaign that won’t waste your money