So we all know that content marketing for lead generation is “essential”, “critical”, “vital” and all that.
And it’s true.
Today it seems like everyone is doing some form of content marketing.
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How to write an SEO article people will read
An SEO article is a piece of content on your website that is written for search engines focusing on keywords that will get your website to the top of search engines, right?
Remarketing vs retargeting: what’s the difference and which is best?
People visit plenty of websites everyday without taking further action. The average conversion rate is between 2.3% and 5.5%.
But just because someone came to your website and didn’t convert then and there, doesn’t mean they’re not interested.
They just might not be ready. Or something else might have come up and they just forgot to come back (it does happen).
Read BlogRemarketing vs retargeting: what’s the difference and which is best?
14 tips to optimise Google My Business
Using Google My Business (GMB) is a great way of improving your local SEO.
By synchronising Google Search and Google Maps, your business has a higher chance of showing up for local searches.
After seeing a GMB listing, 54% of viewers go on to visit the business website.
What is structured data and featured snippets?
Have you ever noticed that not all search results pages in Google look the same?
That’s because Google displays results differently depending on the data it can extract from each web page.
Website owners use different SEO techniques like structured data to try and manipulate their Google rankings and search result displays in their favour.