TikTok Marketing: How to get more TikTok views in 2025

For such a new platform, TikTok has taken over the world, reaching new altitudes in the social media sphere.

With over 2 billion active TikTok users, its influence on popular culture is astronomical, and it can be a huge strength for your marketing efforts if you harness it correctly.

But how exactly can you or your business get more views on TikTok?

Keep reading as we break down the benefits of having a TikTok account, how to use it to your advantage, and how Paramount Digital can help.

The benefits of using a TikTok account

Endless creativity

The TikTok platform is a vessel of endless creativity and potential content ideas to create a fun and immersive experience for your audience.

Whether you want to create educational, humorous or aesthetically pleasing content, it can thrive on the platform. And with so many audiences, sounds and trends out there, whatever your business’s niche, it can fit right in.

Create viral video moments

TikTok’s algorithm is personalised for viewers to see videos based on their preferences and past engagement activity. 

With the sheer amount of active users on the app, there’s potential for any video to go viral, no matter the number of followers your account has. 

So, your content, products or services can reach colossal heights, generating easy clicks and impressions. It also means that you can connect with new and existing customers, or even foster a community around the globe.

Despite being easier said than done, your viral video could blow up without spending a penny.

TikTok Creator Fund

Although not tied to a TikTok business account, the TikTok Creator Fund is an excellent way to monetise your content on your own TikTok account.

Therefore, increasing views means that TikTok pays more for those in the Creator Rewards Program.

How to get more views on TikTok

Prioritise content

Uploading engaging and high-quality videos is the most important factor when trying to increase TikTok views. If people are enjoying and therefore watching your entire video repeatedly, they’re more likely to follow your page, giving the algorithm the incentive to boost your post to wider audiences.

Finding inspiration for your TikTok videos can be as simple as seeing what content you enjoy and what other creators are doing.

Consistency is key here: the more videos you produce, the more likely you are to improve visibility and therefore views.

However, remembering to stay authentic to your brand and audience will always work in your favour. Finding a niche with original video ideas will add personality to your TikTok account every time.

Take advantage of trends

A huge factor of TikTok is its unique trends which are constantly growing and evolving. There are so many out there, which take up a huge amount of space in the algorithm and on the For You Page (feed). Taking part in these viral TikTok trends, whether it be a trending sound or video idea, can help your content reach wider audiences.

Due to their rapid turnaround, taking part in trends quickly is vital, allowing you to stay ahead of the curve.

Incorporating trends can improve your TikTok presence massively, advancing brand exposure and awareness to not only potential customers and clients, but also future employees. It will help you to appear relevant and relatable.

Engagement

Establishing a target audience can help your efforts, as you can see what hashtags, content and trends they engage with can help you work strategically in a clear direction when planning and creating content.

Interacting in the comment section, duetting or stitching videos, incorporating video captions and responding to messages increases your engagement and helps build community and loyalty. 

Using TikTok analytics to monitor performance and track engagement can advance your strategies further. It can give you insights into what TikTok content is working, what time of day you should be uploading and who your specific audience demographics are. This is vital, as it can inform you as to whether or not you’re achieving your goals, and if you need to tweak your strategy accordingly.

TikTok’s features

Alongside high-quality content, utilising TikTok’s features means you can directly integrate e-commerce onto your page, optimising your promotions on the platform. Allocating some of your budget towards Ad Spend is generally quick and can massively give you a leg up if your goal is to boost views and conversions.

TikTok is also home to TikTok Shop and Lives, which pose an excellent opportunity for real-time engagement, exposure and conversions.

How can Paramount Digital help?

Struggling to increase views on TikTok?

At Paramount Digital, we’re home to social media marketing specialists who offer TikTok Ads services.

With a wealth of experience across a multitude of industries, our experts can design and implement an innovative and successful social campaign across TikTok and a range of other social media platforms, guaranteed to get clicks every time.

Get in touch

For more information regarding our paid social services, contact us today for a free audit.