What are TikTok ads?
By promoting content (usually full-screen videos) to targeted audiences, in support of brand and product visibility, TikTok video ads can send the user directly to a landing page, website, or TikTok profile when clicked.
Aside from the clickable link, these in-feed ads show up just like any other TikTok video, blending them seamlessly into someone’s ‘for you’ page (FYP).
Like the majority of social media sites, you can target specific demographics with TikTok advertising – such as age, gender, language, and location. But you can also use advanced targeting to target specific interests and retarget previous behaviours.
TikTok ad campaigns help to promote brand awareness (with the potential of reaching 884.9 million people over the age of 18) – driving traffic to your specified landing page and helping to generate conversions and boost exposure.
With a sense of ‘anything goes’, TikTok ads can be as creative as you want them to be – with fun and unique ideas generally being the most successful.
To advertise on TikTok, get in touch with us today.
Paramount Digital’s Approach to TikTok Advertising
As a TikTok marketing agency, we work collaboratively with the client, proposing ideas for ad content and ad campaigns. We then promote the content as an in-feed ad to drive the user towards the brand and what they have to offer – this can be in the form of a sign-up, purchase, enquiry, or website visit.
In terms of creating content, we usually ask the client for the material. We find this is more organic because they know the brand inside out!
While you can do slideshows using images, videos are more beneficial when it comes to TikTok ad formats, as they tend to be more likely to catch the user’s attention.
Based on your ad budget, we’ll recommend the most suitable TikTok videos to make to reach your target audience effectively.
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Benefits of TikTok Ads
Build brand awareness
TikTok ads can help send traffic to your specified landing page, which can contribute to driving conversions. The more unique and captivating the ad, the higher your chances of gaining valuable results.
Promote specific products
Short-form video content is known for being the most engaging form of media across social platforms, and TikTok users love to see genuine product reviews and recommendations.
Using a TikTok ad campaign, you can showcase your products or services with an increased chance of converting.
When TikTok hit the market, the platform gained popularity faster than any other social media platform to date. With the rise of online influencer culture, the #TikTokMadeMeBuyIt trend supports how effective marketing on TikTok can be!
Choose Paramount Digital as your TikTok ads agency
Want to start advertising on TikTok, but aren’t sure where to start?
As a TikTok ads agency, we have the team, the tools, and the insight to build a suitable campaign and get the results you want.
Contact us today for a no-obligation quote!
Frequently asked questions
How effective are TikTok ads?
According to TikTok, 83% of users find the app’s advertisements entertaining, meaning they are more likely to convert (in the form of a follow, a site visit, or a purchase).
The same research found that 1 in 4 users worldwide have bought or looked into a product after seeing it on the app.
Such a high level of interaction demonstrates the impact TikTok paid ads can have on consumer behaviour.
To learn more about this unique platform and how to gain high engagement and conversions with different TikTok ad formats, give us a call on 01744 747474 for a free no-obligation quote.
What types of businesses benefit from TikTok ads?
Before considering using TikTok ads, it’s important to identify your primary target audience for the ad group in question.
While it is a proven method for valuable and effective advertising, the average age range of TikTok users is between 18 and 34 years of age.
If those you are trying to reach exceed this age range, we recommend running Facebook and/or Instagram ads to further improve conversions.
With the TikTok shop feature becoming an increasingly popular way to buy products, TikTok paid ads are the perfect option for e-commerce businesses.
However, TikTok ads work best for those with visual appeal – like fashion brands, restaurants, fitness, travel, and entertainment – which often have an advantage, as they’re easily able to create unique and authentic content for their audience.
How much do TikTok ads cost?
TikTok Ads require a minimum spend of £20 per day, so they are expensive compared to other social media platforms – but with TikTok being such a new and rapidly growing platform, they can afford to charge a premium rate to compete with competitors.
However, with any upcoming brand looking to target the younger demographic, we recommend testing TikTok paid ads due to the popularity of the platform and high engagement rate.
With engaging and quality content and opportunities for conversions, it’s a cost-effective advertising method.
Contact us today to learn more about the TikTok advertising cost and how your ad spend can affect your brand’s presence.
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