How to choose the right SEO company.
It’s a decision you need to get right.
The right SEO agency can improve your search visibility, increase your website’s authority, improve traffic to your website and ultimately help you make more sales.
Get it wrong, and they can damage your website in the eyes of search engines and cost you a lot of money for very little return.
Depending where you’re at with your business or website, you might need different SEO services to your competitors.
Newer websites might need help with the basics.
Be it technical SEO set up or fixes, citations or page content.
Established websites might need more advanced services like organic link building, ongoing content support or even SEO support across international websites.
Here we look through the key things to ask when choosing an SEO company for your business.
Does the SEO Agency have the right experience?
Depending on the SEO services you need, check carefully what experience your SEO agency has.
Every SEO agency says they’re one of the best digital marketing companies around – but can they prove it?
Finding that an SEO company has an impressive number of clients, all with successful rankings at that moment, shows that the company is reliable and is experienced in their website optimisation services.
If a company has few clients, or very little in the way of case studies showing results, how can you be sure they can get you any?
Or, if you check their clients and find they’re not ranking well for anything, you know that that particular SEO agency is probably not the best for your business’ website.
Where does the SEO agency rank in search?
Here’s a good thing to check with any potential SEO agency you might hire.
Where do they rank for SEO related search terms?
This is their game after all, so surely they should rank highly for search engine optimisation.
If they can’t rank highly for an industry they know inside and out, how can you trust that they’ll understand you, your business, customers and their search habits enough to rank?
Also, SEO as an industry is unbelievably competitive when it comes to search. So if your SEO agency can rank for SEO terms, then they’ll be able to help you.
Time Spent on Your Company
SEO is a long term venture if you’re going to see real results and not a ranking report that looks like the outline of a decent rollercoaster.
But it takes a lot of work in the background to put all the technical SEO in place, as well as creating content and generating links.
So you want to know how long your SEO agency will be spending on your company to get you ranking.
Are you their main priority?
Or are you one of the clients that gets handed off to the juniors so they can “practice” the theory they’ve been learning?
Some of it will come down to price.
If you’re only spending a few hundred quid a month on SEO then you’re not going to get the amount of work that you’d get by spending a few thousand.
Just the time it takes to properly research, write, optimise and promote a single blog that has any chance of ranking well can eat away at a £300 a month budget for SEO.
With SEO, you really do get what you pay for.
The more you pay, the more time you’ll give your SEO agency to work on your business.
Do you get a dedicated SEO account manager?
There’s a lot of moving parts with SEO.
Permissions need to be given for website access, details passed for accurate tracking, changes to be made that need sign off, content that needs to be agreed, researched, reviewed, written, edited and published.
Plus results to track.
Without proper communication and a clear point of contact, you’ve got no chance of keeping up with what’s going on.
So does your SEO agency give you a dedicated SEO consultant? Or do you get random messages from everyone on the team?
How much are you expected to get involved?
Although an SEO agency ultimately carries out the work for your search engine positioning, it’s still important for you to get involved.
And a good SEO agency will make sure you are.
Remember, an SEO agency on its own can only do so much without your inside knowledge of the benefits and outcomes of choosing your products or services.
This is all important information that you’ll need for your SEO copywriting.
Without it, by relying on an SEO agency to just Google the competition and do what they’re doing you’ll just end up sounding like everyone else.
And you won’t do any better than them either.
Patience is Key
Search engine positioning, though it seems simple, takes time.
For businesses to expect results in a matter of days or even weeks is extremely unrealistic.
For noticeability, it’s a matter of allowing your business’ website to settle and become noticed by people googling particular keywords that we have embedded into your website content.
From there, it’s a case of seeing what works and what doesn’t, adjusting and carrying out a continuous relationship to make your business’ website better.
So, Why Paramount Digital?
We’re SEO professionals with years of experience in technical SEO, computing, content writing and graphic design.
Once we’ve had our initial calls and we know we’re going to be working together, you can either let us take on the running of your website’s SEO and content campaigns.
Or you can use us for advice and do the actual ‘doing work’ yourself. We’ll just be on hand to help with fixes and technical knowledge.
That doesn’t mean we’ll let you off the hook. We don’t just do things because you’ve asked us to.
You’re paying us for our knowledge more than anything else, so if we think you could be doing things a better way, we’ll say so.
After all, we don’t charge monthly retainers, we means we fight for every result, every month.
We can’t afford to mess around waiting to see if an experiment works with your website that we want to test. Everything we do is based on tried and tested techniques.
Oh and then there’s the reporting.
We’re data nerds at heart and we enjoy getting stuck into an SEO or website analytics report.
These will tell you exactly the results you’re seeing from your investment with us.
There’s no fluff and no excuses. Just black and white results and an explanation of what we’ve done to get there.
And with no monthly retainer, you’re free to walk away whenever you want if you’re not happy with what you’re seeing.
We just don’t see many clients take that option.
Start getting results from your SEO agency
We all know that the world has changed.
Now is the time to put more focus on your business’ website and start getting those results you’ve been promised.