Facebook Ads Agency
Reach new audiences and grow your business with Facebook Advertising.
Platforms we utilise
What are Facebook Ads?
With a tailored Facebook advertising strategy, you can target specific demographics such as age, location, and gender, as well as refine your audience based on unique interests. This ensures your products or services are placed directly in front of the people most likely to engage with your brand.
A key benefit of Facebook Ad campaigns is the ability to retarget users who have recently interacted with your website or social media pages. Whether they’ve browsed a specific page or added a product to their cart without completing a purchase, retargeting helps turn interest into conversions.
We also utilise lookalike audiences, where Facebook identifies users similar to your existing customers. This advanced targeting technique not only expands your reach but also ensures your ads are seen by people more likely to convert. By combining these strategies, we maximise your wad spend and deliver impactful results.
Pairing your Facebook Ads with strong organic social posts adds social proof to your page, increasing brand credibility and attracting more followers.
Unlike many other Facebook Ad agencies, we keep things simple. No confusing jargon or unnecessary spreadsheets, just a dedicated team focused on creating effective Facebook advertising campaigns that deliver results.
Ready to grow your business? Start your Facebook Ad campaign today with Paramount Digital.
Paramount Digital’s Approach to Facebook Advertising
Prior to creating campaigns on the Facebook advertising platform, we’ll conduct thorough research into your company – leveraging Facebook’s advanced targeting capabilities based on user interests, testing different audiences, and closely monitoring recent activity such as website visits, add-to-cart actions, purchases, and creating lookalikes.
As part of our Facebook advertising services, we’ll focus on ad creation using engaging creatives and copy tailored to different target audiences. Using Facebook Ads Manager, the team will constantly monitor the account, making strategic adjustments as needed, such as budget reallocations and audience refinement, to ensure optimal performance.
To get the best return on investment (ROI) for your budget, we strategically split the ad spend between different Facebook marketing campaigns. We start with a focused approach, using performance metrics to build a consistent audience, and then scale up as we notice measurable growth.
As a leading Facebook Ads agency, we ensure we stay up to date with any changes made to Meta Business Suite, proactively running tests to understand how the new features can benefit our clients. This approach ensures that your Facebook Ad campaigns are always leveraging the most current tools and strategies for maximum impact.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Benefits of a Facebook Ad Strategy
Wide audience reach
Facebook, with its over 2.9 billion users, offers a vast audience for us to build campaigns around, allowing us to target ads that are directly focused on driving conversions.
Detailed targeting
As a Facebook Ads agency, we specialise in refining the target audience for your ads based on factors such as interests, age, location, and gender with precise audience targeting. Our approach focuses on identifying Facebook users who are most likely to convert, whether that means making a purchase or getting in contact with your business.
Objective based campaigns
We run campaigns targeting a range of objectives, including awareness, traffic, engagement, lead generation ads, app promotion, and conversions. This can help with everything from growing an audience to increasing purchases.
Choose Paramount Digital as your Facebook Ad agency
If you’re interested in the benefits of Facebook Ads, who better to call than Paramount Digital?
As a leading Facebook advertising agency, we even offer FREE audits of websites and social media ad accounts!
Frequently asked questions
How much do Facebook Ads cost?
Overall, Facebook is known for being one of the cheapest platforms to run ads on.
The minimum spend for Facebook Ads is £2 per day – however, we recommend you start between £20-£30 per day.
This gives your business moderate visibility, and from here, we can gradually scale up to improve your campaign’s reach and engagement, allowing for better targeting and optimisation of ads whilst ensuring you get a consistent return from your ad spend.
How long does it take to see results from Facebook Ads?
With Facebook Ads, the length of time before you’ll see results depends on what you’re trying to achieve.
For impressions and clicks, this can be instant. However, for conversions – like sales or newsletter sign-ups – results will usually start to appear within the first couple of weeks. This is because of Facebook’s ‘learning phase’, which is needed to optimise ad delivery. In many cases, these can also be seen within the first week.
In the long term (a few months), users will notice a boost in brand awareness and customer loyalty, with the help of our team tweaking ads to keep them relevant.
What business types will benefit from Facebook Ads?
Facebook Ads are a versatile social media marketing tool beneficial for a range of business types. From B2B to B2C (and even non-profit organisations), Facebook advertising can help connect businesses with individual customers, showcasing products and services tailored to their personal interests.
Local businesses such as restaurants, gyms, and salons find Facebook Ads particularly useful for targeting potential customers within their geographical area, enhancing local visibility and customer engagement. However, global reach is an attainable goal with a Facebook business page, due to the precise targeting tools.
Overall, Facebook’s advanced targeting capabilities, including demographics, interests, and behaviours, make it an essential advertising platform for a wide spectrum of businesses.
What’s the difference between Google Ads and Facebook Ads?
Google Ads and Facebook Ads are both powerful digital advertising platforms, but they serve distinct purposes and excel in different areas:
Intent vs. Discovery
Google Ads: Targets users based on their search intent. These ads appear when users actively search for specific keywords on Google, making them ideal for capturing demand and reaching customers ready to buy.
Facebook Ads: Focuses on audience discovery. Ads are shown based on users’ interests, demographics, and behaviours, allowing businesses to generate demand and reach potential customers who may not know about their product or service yet.
Ad Placement
Google Ads: Primarily displayed on Google’s search results pages (Search Network) or across partner websites and apps (Display Network).
Facebook Ads: Appear across Facebook, Instagram, Messenger, and Audience Network, integrated seamlessly into users’ feeds, stories, and reels.
Targeting Options
Google Ads: Offers keyword targeting, geographic targeting, and remarketing, with a focus on capturing users during high-intent moments.
Facebook Ads: Provides advanced audience segmentation, allowing advertisers to target users by age, gender, location, interests, behaviours, and even lookalike audiences based on existing customers.
Ad Formats
Google Ads: Utilises text ads, shopping ads, and video ads (on YouTube).
Facebook Ads: Features visually engaging formats, including photo ads, video ads, carousel ads, and interactive formats like polls and AR experiences.
Both platforms can complement each other when used strategically, allowing businesses to reach potential customers at different stages of their journey. A strong paid social marketing strategy often combines the strengths of both Google Ads and Facebook Ads for maximum impact.
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Alysha Rathbone
Paid Media Executive
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We’re an agency that can help you!
1. Let’s talk
Book a 30-minute consultation call with our team so we can understand your goals for digital marketing and determine which services will benefit your business.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll receive a clear outline explaining all the costs and the results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction, our expert team will get to work delivering what we’ve promised and achieving the best ROI possible.
