Local SEO agency
Power your local SEO with our award-winning local SEO services for increased traffic and sales.
Local SEO agency
97 % of consumers go online to find local services and that figure is only growing, meaning it is more important than ever to get your local business as high as possible on Google’s search rankings. Local SEO services are of vital importance for region-specific and national business, and local search engine optimisation with a local SEO company is the best way to connect with these consumers.
Benefits of local SEO services
It’s quite simple really, to be found by local consumers, you need to be at the top of google’s rankings for the words and phrases they are typing into search engines every day. Local search engine marketing achieves this feat by assisting your business in three avenues:
- Local SEO will get your business to stand out amongst those you are competing with and surpass them in varying search engine ranking results.
- Local Search Engine Optimisation will ensure that your business can provide a hyper-personalised online experience as you can target localised groups. Consumers in this day and age have come to expect this!
- Local SEO Services will ensure your potential customers using mobile phones will find you more easily, through the use of social media channels, directories and search engines, ensuring your website carries SEO for local businesses is essential.
What is local SEO?
Google Map Pack
Local Service Ads
Google My Business
Onsite SEO
Optimise Directories and Citations
What do we do for local SEO?
The specifications of a Local SEO marketing strategy depends on your particular business and the current functionality of your website. Fortunately, at Paramount Digital we have years of experience of working with various local businesses. Although each case is individual, here is an outline of the processes our multidisciplinary team of local SEO experts at Paramount Digital carries out:
Market analysis
Your designated local SEO specialist will begin by completing a market analysis of your local business and its competitors in the online world. Analysing keywords and phrases that your potential customers are researching and discovering your current local SEO in comparison to other business in your industry.
Technical audit
Our local search engine marketing team will then review your website from a technical standpoint, identifying current problems with the back end of your website, giving the opportunity to discuss potential avenues for improvement with the business owner. the multifunctional team at Paramount Digital will recognise the same issues that are identified by Google, therefore, giving your website the best chance to outrank competitors.
Common issues with Local business is that although some local SEO may have completed for on-page SEO, the technical side of local search engine optimisation is often overlooked.
Content marketing
SEO for local businesses can only be effective if the correct content marketing is implemented throughout your websites service and product pages. Our local SEO experts work alongside trained and experienced content marketing specialists who will endeavour to produce engaging and relevant content that is sure to get you ahead of your competitors. Just ask for an example similar to your businesses during your free consultation.
Local SEO analytics, tracking and reporting
Too often in the digital marketing world, local businesses work with local SEO agencies and don’t receive the proper reporting. But, without it – how are you supposed to know if the local search engine marketing is working for your website? At Paramount Digital we:
- monitor keyword rankings
- monitor the avenues of traffic going to your website (i.e, organic search, pay-per-click, social media)
- continually monitor your competitors and the local SEO they are incorporating
- use heat tracking maps and live recordings to discover exactly where people are finding problems on your website and leaving
- Improve impact from local SEO through the use of authoritative business directories to affirm business existance at location
At the end of each month, you will receive an easy to understand local SEO report to display the areas we have been working on. The report will show you the different tools we have used to improve your site and the resulting: rankings, traffic, and earnings.
If you would like any advice on local websites or are interested in a free consultation call us on 01744 88 1876 or email at marketing@paramountdigital.co.uk
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How do you monitor the results of local SEO?
At Paramount Digital, we want to make sure that you get the maximum results for your budget, for this reason alone everything must be tracked. Without dedicated tracking, Google My Business traffic is automatically integrated with organic traffic in Google Analytics. So to work out what traffic comes from local search alone these need to be separated.
What is local SEO services?
As I’m sure you are aware Google is a global search engine, but you want to find customers closer to you! So, you need to be found for people searching in your area. This is where Local search comes in, the google my business map pack will only display companies close to you and your customers know this. So, if there are looking for a local service they will look in the map pack and you need to be found there.
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