Local SEO Services
Local SEO can help you increase the online visibility and demand generation of your website with locally focused campaigns
What is Local SEO?
Nearly half (46%) of all Google searches are looking for local companies.
These are searches like:
“SEO Agency in St Helens”
“Coffee shop near me”
Local SEO is the process of optimising your website to attract more enquiries and business from these local searches.
By using locally-focused SEO techniques you can get more demand for your shop or services, at the exact time people are looking for them.
Stop relying on people walking past your shop in the High Street to get their attention.
Talk to us today about how our local SEO Services can help you get found online.
Our Local SEO Services
The highest conversions from search engines come from local SEO searches.
This is because people making these searches are looking for an immediate service for a particular product close to where they are.
How many times have you yourself asked Google to look for “food near me” when you’re out and about.
Increasing your business’ visibility for local SEO searches means you can do more business.
You’ll get yourself in front of your potential customers, as they are looking for you.
We’ve got a range of local SEO services from local keyword research, to technical SEO fixes to locally focused SEO content creation.
But everything we do is about hitting the three pillars of local SEO search criteria:
Relevance
If Google knows your business is relevant to a local search enquiry, you’ll get ranked higher.
Make it easy for search engines to understand how you meet the needs of a local search and get found by more customers.
Distance
Getting your business’ Name, Address and Phone number on local business listings and Google My Business allows search engines to understand where you are in relation to local SEO searches.
We’ll help you set up or optimise your Google My Business profile and suggest the best business listings to get to create a bigger digital footprint for your shop and services.
Prominence
Getting your business’ name out there, building a reputation and becoming known by your customers is the best way to improve your local SEO results.
We’ll help you do this by getting more positive online reviews, fixing any technical SEO problems on your website and helping you improve your overall SEO performance so you stand out and become more prominent in local searches.
Talk to us today about how our Local SEO Services can help improve your search visibility.
What Local SEO Services do we offer?
Whether you’re looking for a technical SEO agency or longer-term ongoing content creation, we’ve got a number of affordable local SEO services that can help you drive more traffic and demand generation to your online business.
Google Map Pack
Sometimes called “local pack” or “3 pack” these are the top Google Maps search results that appear at the top of search, above the organic rankings. This is where we want to get your business and we’ll optimise your site to get you there.
Local Service Ads
Create eye-catching local ads that grab customers’ attention when they search for your local services.
Place your ads in front of people at the time they are most in need of your services.
And only pay for the customers who actually contact you.
Google My Business
Listing your business on Google is the obvious thing to do when most customers are using it to find you.
We’ll create or improve your Google My Business listing to give you the best chance of being found.
Technical SEO
Do you need help optimising your website for local SEO searches?
Is your site structure, tags, headlines and descriptions failing to generate results.
We can help you research the best local SEO keywords you need to rank for and optimise your website around them.
All of our local SEO services sit alongside a general SEO campaign so we’ll make sure we’re improving your overall SEO performance at the same time as improving your results for local searches.
Local SEO directories
Links in local business directories help to increase your site’s authority in the eyes of Google and get your higher up the results for local search enquiries.
We’ll help you identify the best directories and help get you listed.
Geo Tagging Images
Geotagging your images is a common way of including location-specific data into your webpage.
This is not something you are able to see with viewing source code but if you haven’t considered it you will be losing out to competition.
Populating GMB with Latest Features
Make full use of Google My Business’ latest features including product catalogue, business name, full list of relevant services and allowing customers to book appointments directly through Google.
Regular Social Media Posting
Posting to social media doesn’t just get you involved in conversations and raise brand awareness. Regular posting sends a social signal to Google that you’re active and a source of information for customers.
Making Sure NAP is Consistent
Get your business Name, Address and Phone Number listed in as many trusted places as possible in a consistent format.
Getting this wrong sends conflicting signals to Google and can harm your search rankings.
Local SEO focused content
Create local SEO content that will increase your relevance and get you in front of customers at the exact time they’re looking for your services.
We can help you identify the best content to create to improve your local SEO performance.
If you need us to create the content, we have a team of SEO copywriters at your disposal who can fill your website with engaging, informative content that your customers are looking for.
Managing Google Reviews
Encourage your customers to leave reviews to show Google you’re a reliable, customer centric business that they should recommend. Engage with reviews as well to further increase trust in your business.
Reporting Local SEO results
Creative SEO content with data-driven analysis make sure your website is always performing at its best for local SEO results. We’ll sort your tracking out at the start so you can see exactly what results your local SEO campaign is getting.
Affordable Local SEO Services
If you’re a small business looking to make your mark online and compete with bigger competition, then our small business SEO Services could be what you’re looking for.
We don’t work on retainers, so you don’t have to worry about committing to anything you don’t think you can afford.
Plus we’ve tailored our small business SEO services to be affordable and flexible to meet your budget.
Obviously, the bigger your budget the more we can do.
But if price is what’s concerning you, get in touch with a Paramount Digital SEO consultant today and we can talk you through a local SEO package to suit your business.
Local SEO Strategy
Your local SEO strategy will be built specifically around your business and what you need.
But within the strategy are some tried and tested tactics that will help you get found online for local searches.
Local keyword research
We’ll analyse your market and come up with the best local keywords for your website to target
Optimise your Google My Business listing (or create you one from scratch)
Your Google My Business listing is a critical piece of your local SEO strategy. We’ll make yours look its best, or create you a new one from scratch
Secure listings in local directories and business listings
Getting your business’ Name, Address and Phone Number (NAP) distributed accurately on local listings will help improve your organic local search performance
Improve your existing content for local SEO searches
Unless you’re a brand new local website, you probably already have some content. We’ll review it and match it to our keyword research to boost your search performance
Constantly analyse and optimise
Search is a long game so we’ll constantly be analysing your local SEO rankings and improving your site’s performance for as long as we’re working together
Talk to a local SEO expert
Customer Reviews
FAQs
How do you monitor the results of a local SEO campaign?
Before we start any local SEO campaign, we’ll work with you to establish what the goals are.
This way we know we’re tracking the right things.
Whatever it is you want to track, whether it’s website traffic or leads from local SEO searches, we’ve got a range of web analytic and keyword tools that allow us to monitor every part of your campaign.
Whether it’s Google Analytics to monitor and track your website traffic (including where it’s coming from), to Google Search Console so we can monitor where you rank in search compared to competitors, we can report on all your key SEO metrics.
At the end of every month you’ll receive a detailed SEO report, highlighting the results achieved and the work completed.
We can also sit down with you to go through the report and answer any questions you have.
What are the benefits of local SEO?
Local SEO is an important tactic to getting more customers from within your local area.
These could be people who live in the area, or those visiting and in need of a local service while nearby.
By optimising your website for local keywords, you can raise your online profile and get seen by more customers at the exact time they are looking for your products and services.
How does local SEO work?
While SEO is about optimising your website for keywords so you get found online.
You can use local SEO to increase demand generation for your brick and mortar shop.
Local SEO is about about optimising your website to appear when people are actively looking for a local services.
These are searches like:
“Best pub in St Helens”
Or
“Restaurant in Liverpool”
People making these types of searches are more likely to make a purchase, so it’s important they find you and not the competition.
We can help you do this by:
- Setting up your Google My Business profile and making sure it’s up-to-date with your business’ latest information
- Optimising your website (or pages of your website) for local keywords and phrases
- Getting you listed in local and other relevant business directories
- Monitor your local SEO performance so we can optimise your site overtime
How much do our local SEO services cost?
We have a range of affordable seo packages available.
What you’ll pay depends on the level and complexity of work that you need and the time it will take us to do the work.
The more time we have, the more we can do.
Our basic local SEO services include technical SEO fixes to your website and local SEO keyword research.
More complex services include things like content creation and local link building.
That’s not to say we can’t focus on more complex work on a smaller budget, but you won’t get as much and that will factor into the results you get.
Why not talk to one of our SEO consultants today and let’s see what you want to work with.
Will I get an Account Manager to talk to?
When you decide to work with with, we’ll assign you an SEO consultant who will be your day-to-day contact on your account.
Your SEO consultant will manage a team and report on results, but they’ll also be involved in the day-to-day work on your account.
This way they always know what’s going on, what work needs to be done and what improvements need to made to campaigns.
Don’t worry, you won’t get stuck with a project manager who acts as a go-between from you to your account team.
The people you talk to will be the people working with you on your SEO.
Can you use Local SEO for ecommerce?
Local SEO is best suited to shops and services with a physical presence.
That’s because people making local SEO searches are typically searching for things like “coffee shop in St Helens”.
If you don’t have a physical shop for customers to visit, then Local SEO isn’t for you.
Can I use Local SEO to compete outside of my local area?
While Local SEO is focused around generating interest for a physical shop using digital marketing, there are cases when you could use local SEO for outside your immediate area.
For instance if you’re a plumber or hairdresser in St Helens with no fixed address, and want to offer your services to customers in Liverpool or Whiston.
In this case you could use some local SEO techniques.
It’s worth baring in mind that Local SEO is weighted more towards shops and services with a physical address that you can register with Google My Business and local listings, but it is possible.
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