Meet Google’s First WordPress Plugin – Site Kit
Yesterday, Google announced the release of their new Site Kit WordPress Plugin which brings all of your favourite site metrics and data into one place within your WordPress dashboard.
Site Kit displays key metrics for quickly measuring website success, using Google Analytics and Search Console data.
Not only that, you also have the option of pulling through data from AdSense if you monetise your website or blog with contextual advertising. And you can even view Google’s PageSpeed Insights directly within the dashboard.
Here’s how the Site Kit dashboard looks within WordPress:
Who’s Site Kit For?
Site Kit is useful for everyone with a WordPress website.
As an SEO agency, we feel that this is something that will really benefit our clients.
Logging into Google Analytics and digesting the mass amounts of available data isn’t for everybody, especially busy business owners. With this in mind, we feel that the easy-to-digest dashboard offered in Site Kit will be very useful for a glance of their progress.
Data in the Dashboard:
- Traffic Sources – Organic, Direct, Referral, etc.
- Impressions & Clicks from Search Console
- UV from Search & Goals Completed from Google Analytics
- Top Search Queries from Search Console
- Most Popular Content from Google Analytics
Data in Search Console Page:
- Total Clicks, Impressions, Average CTR & Position – Graph
- Top Search Queries (past 28 days)
Data in Analytics Page:
- Users, Sessions, Bounce Rate & Session Duration – Graph
- Top Content (past 28 days)
- Top Acquisition Sources (past 28 days)
As you can see, Site Kit displays enough data for a website owner to see how they’re getting on and what they’re being found for, but not quite enough data for a digital marketing agency who analyse things on a deeper, more critical level.
How Do You Get Site Kit?
Site Kit is a WordPress Plugin and you can install it manually by downloading the Plugin here. Alternatively, you can install it automagically by searching for Site Kit within the Add New Plugin page in the backend of your WordPress site.
Setting up Site Kit is extremely easy and requires no knowledge of code or website editing.
Simply provide Google with access to your account, this verifies that:
- You’re the owner of the website
- The owner of the Google Analytics property
- You have the website added to and verified in Google’s Search Console.
The entire process takes 60 seconds!
Here’s what you’ll see once setup is complete:
Other Google Analytics Plugins
We’ve seen many questions across social media from people asking if they should disable other Google Analytics plugins.
And the answer depends on what you’re using, and what you’re using it for.
If you’re using something like the Google Analytics Dashboard Plugin by MonsterInsights, for example, then you can probably get rid of that now and replace it with Google’s Site Kit. However, if you’re using a plugin simply to insert Google’s tracking code then you’ll need to keep that as Site Kit does not insert the Google Analytics tracking code on your website.
Questions? Drop a comment below or contact us and we’ll be happy to help.