Is PPC worth it?

PPC advertising is a common digital marketing strategy that can produce immediate sales and results for your business. Search engine optimisation (SEO) is another online marketing strategy that many businesses take advantage of, and it doesn’t cost as much as pay-per-click (PPC) advertising. However, it can’t create instant results and conversions like PPC ads can.

At Paramount Digital, we’re experts in running PPC campaigns and creating landing pages that convert for businesses like yours.

We know the power that an effective PPC strategy can have, so continue reading our guide on why PPC is worth it.

What is pay-per-click advertising?

PPC marketing is an advertising model where companies pay publishers like Google and Facebook each time someone clicks on one of their ads.

Ads can be placed on many different platforms, including Google search engine results pages, Facebook, YouTube and more.

As businesses only pay when a user clicks on their ad, it’s regarded as a cost-effective form of digital marketing that produces a fantastic return on investment (ROI). It also allows businesses the perfect opportunity to carefully manage their ad spend as they can see precisely what’s being spent.

The most popular platforms for PPC ads are:

• Google Ads
• YouTube Ads
• LinkedIn Ads
• Microsoft Ads
• Amazon Ads
• Facebook Ads
• Etsy Ads

What are the benefits of PPC ads in digital marketing?

There are several advantages to running Google Ads campaigns and PPC campaigns on a range of platforms. Let’s take a look at what you could achieve with successful PPC campaigns.

Measurable results

One of the big benefits of PPC advertising is how much you can track. You can monitor every aspect of both search ads and social ads on large platforms like Facebook and YouTube.

Using Google Analytics, you can track the real-time data of clicks, impressions, conversions and the cost-per-click of every ad you publish. This means you can see exactly what’s working and what’s not.

Highly targeted campaigns

PPC platforms like Google Ads allow users to specifically target an audience of their choosing based on interests, location, demographics and even specific keywords.

This precision makes it easier to increase brand recognition, enhance the ad rank and ensure an excellent return on ad spend.

Fast results and instant visibility

PPC differs from SEO strategies in that you can push your brand in front of your target audience immediately. While SEO offers huge long-term benefits, it can take weeks or months to start performing the way you intended, but PPC ads with well-optimised landing pages can perform instantly.

This is especially beneficial for time-sensitive advertising campaigns and smaller businesses looking to break into their market.

Control over ad spend

It’s important for businesses of all sizes to carefully manage their marketing budget, and PPC ads allow them to do just that.

If you have concerns over how much PPC costs, this needn’t be the case. You have full control over your ad spend and can set daily or campaign budgets to ensure you don’t overspend when bidding during keyword research.

Scalability

PPC campaigns are also extremely flexible. By using the data you’ve collected throughout the campaign, you can tweak your approach and bidding strategy to ensure you achieve the results you’ve aimed for.

If your campaign is working and you feel like scaling it up can bring even more business in, then you can do that, too.

Valuable insights

The data that’s generated by a PPC campaign offers you incredible insight into customer behaviour, popular keywords and how effective your ad copy is.

Not only will this help with more advertising campaigns in the future, but the data collected here can also be used to power a successful search engine optimisation strategy, too.

Should you work with a PPC agency?

There are several reasons why you should choose to work with an experienced PPC agency and entrust them with your marketing budget.

They are:

• Expertise – Unless you’ve hired an experienced team of PPC marketers, you simply won’t get the same level of knowledge in pay-per-click advertising as you would working with an agency that specialises in it. Marketing agencies can boast a team of experts to handle your account, giving you the best possible chance of success.
• Up-to-date with trends – A digital marketing agency stays on top of the latest trends in their industry, so they know the key tweaks they can make to your PPC campaigns to get the most out of your ad spend.
• Proven track record – Don’t make mistakes with your own money by trying different PPC approaches. A PPC agency has already figured out the best pathways to success in online advertising, having seen the errors that companies can make.
• Time efficiency – Running a PPC campaign can be time-consuming, from keyword research to bidding for keywords, implementing the ad and then analysing performance and tweaking things. Let a PPC agency handle all of this so you can focus on your company’s core objectives.
• Access to premium tools and software – A PPC marketing agency has the budget to pay for the best and most effective pieces of software in the industry, and knows how to use them. While you could also sign up for the same tools, you may not know how to get the best out of them.
• Cost-effective management – A team of PPC experts can make better use of the time spent on your PPC campaigns than you would, purely because they know exactly what they’re doing and the best practices to achieve PPC success.

Get in touch with Paramount Digital

If you’re a business owner and you feel like your company needs to enter the world of online advertising, but you either don’t have the time or the expertise to achieve your aims, we can help.

At Paramount Digital, we boast a team of specialist PPC marketing experts who can amplify your brand with their digital marketing efforts. Their paid search expertise can drive more traffic to your website to make more sales, sign-ups or whatever you want your conversions to look like!

Put your trust in our incredibly talented team at Paramount Digital. Contact us today by calling 01744 747474.