According to data collected by AfterShip, there have been 45 million sales in the UK on the TikTok app in 2024 – 2.14% of the global market share. In total, TikTok shop orders are just shy of 2 billion – showing how important it is to tap into this market.

If you’re a business that sells products, you simply must do so on TikTok to overtake your competitors and thrust yourself into an enormous worldwide market.

In 2023, the number of TikTok users reached 1.5bn and is expected to reach 1.8bn by the end of 2024. With billions of users and even more sales on the TikTok Shop, what are you waiting for?

If you have a Shopify website, you need a TikTok business account and must try to sell products on the platform ASAP. Not sure how to do that?

Read our guide on TikTok Shopify integration to find out how.

What are the benefits of TikTok Shopify integration?

You can download TikTok Ads Manager and TikTok Shop from the Shopify app store, and from there, you can kickstart mass sales and profits.

It’s no secret how important TikTok has become in the world of social media, especially with Instagram confused over what it wants its app to be and X (formerly Twitter) continuing to struggle under Elon Musk’s leadership.

If you’re still unsure about promoting your product catalogue on TikTok Shop – even after reading the above statistics – here are the main benefits of Shopify and TikTok integration.

Huge market reach

Selling products on TikTok can help a business reach markets from all over the world, something they may not have been able to do on other platforms or via just their Shopify website.

TikTok’s advertising features make it easier for companies to reach potential customers with interesting content.

Creating shoppable content

Your TikTok channel can be used to promote interesting and engaging content that brings more eyes to your services and products.

From your TikTok account, customers can make purchases via your in-feed videos without ever leaving the app – amplifying your conversions, sales, and profits.

Sales and inventory management

If you install the TikTok app via your Shopify app store, you can manage all Shopify products and sales, returns, orders, and more through the integration of the two platforms.

Syncing customer data

Linking Shopify to your TikTok Shop means you can sync inventory, customer, and sales data between the two platforms. This allows you to easily manage products and promotions, with data showing what’s selling well and what isn’t.

Optimising TikTok ad campaigns

TikTok Pixel allows you to manage TikTok Ad campaigns and optimise to improve performance, giving you huge potential to improve sales and organic traffic to your website.

Reaching a specific target audience

Shopify merchants can use the platform to target specific demographics who have watched, liked or commented on theirs and similar content. This allows a business to branch out and reach new audiences who could be interested in their products.

Enhancing brand visibility

The biggest thing TikTok can do for a company is to enhance its visibility. The app is free to download and sign up.

As soon as somebody is on the app, there’s a chance they could see your content simply by swiping through their feed – it’s that easy.

How to link your Shopify store to TikTok Shop

So, are you ready to link your Shopify store to your TikTok account? Here’s how you do it:

1. From your Shopify admin, head through the settings tab to Apps and sales channels, and click Shopify App Store.
2. Search for TikTok and click ‘Add Channel’. On the setup page in TikTok Shop, click ‘Connect’.
3. In the Sign-Up dialogue, do either of the following:
   – If you already have a TikTok for Business account, log in.
   – To register as a Shopify merchant on TikTok, fill in your phone number, email, and password. Then click ‘Register’ as a merchant.
4. Review the Shopify Merchant Terms of Service and click ‘Connect’.
5. Under ‘Shop Information’, click ‘Verify’.
6. Review the ‘Upload Documents’ dialogue, complete the required fields, and click ‘Next’.
7. Click ‘Finish Setup’.

Now you’re ready to start creating content to promote your products on TikTok and make some sales!

Three ways to sell products on TikTok shop

What are the best ways to promote products through content on TikTok, though? It sounds easy to simply say, ‘create content to sell products’, as many companies and entrepreneurs are trying this exact thing.

However, with experience in this field, we know the best steps you can take to give yourself the best chance of making sales.

Build a dedicated content strategy

Dedicated content creation is crucial to achieving success and driving organic traffic on TikTok.

If one of your videos goes viral, it can reach hundreds of thousands of people – and millions if you’re lucky. This shows just how important it is that proper care and thought goes into creating your TikTok content.

As a team, work together to create ideas of how best you can market your brand and your products on TikTok.

Three different types of content you could create are:

• Flicker – Videos that follow the latest trends, using trending hashtags and audio to stay relevant and in the public eye.
• Flash – Content that solely focuses on promoting and highlighting your brand and the products you have.
• Flare – Large-scale, interactive, and engaging video campaigns that captivate your target audience.

Paid advertising

Paid advertising is another way of reaching your target audience and making sales on TikTok.

Any time you swipe through your feed, you’ll come across ads from popular brands linking to products on the TikTok Shop. You can do this too, as it’s very effective when done properly.

TikTok’s advertising features allow brands to blend their ads into video content with ease, while customised settings and target audiences can be identified.

Affiliate marketing

Affiliate marketing is also a key aspect of an advertising campaign for brands on TikTok.

There are many influencers and TikTok sellers on the app that have interactive audiences that engage with each of their posts. With some content creators, you won’t need 100,000 views to reach your desired number of clicks and conversions; a smaller creator with an active audience could be more successful.

By hiring these creators to market your products, you can either pay them a set fee or offer a percentage of profits per sale through their specific affiliate link.

Need help managing your Shopify store?

Are you too busy with other aspects of your business to focus enough of your time on your Shopify store and TikTok account?

If the answer to this question is an emphatic ‘YES!’, then we can help you.

At Paramount Digital, we boast a team full of Shopify SEO and social media marketing experts who have years of experience when it comes to optimising websites, marketing products, and improving a brand’s visibility on social media platforms – especially TikTok.

We back ourselves to take on all sorts of challenges and have worked with clients in a wide range of industries, helping them achieve their digital goals, and improving organic traffic, sales, and other conversions.

If you’re interested in an expert digital marketing agency helping you enhance your Shopify store and TikTok Shop, simply get in touch today. You can do so by calling 01744 74 74 74 or by emailing marketing@paramountdigital.co.uk.

A member of our knowledgeable team will be happy to discuss your needs and figure out the next steps to ensure our partnership is a successful one.