Biggest brands on Shopify

Shopify is a leading e-commerce platform that provides the tools for growing businesses to deliver their best customer experiences. Shopify’s features include customisable interfaces and the ability to facilitate high volumes of traffic.

Learn more about the household brands using Shopify to sell online easily.

Brands using Shopify as an online store

Gymshark

In a sea of top Shopify stores, Gymshark has been a standout example. Ben Francis founded the UK brand in 2012 at the age of 19 after sewing his own gym clothes in his garage. Gymshark specialises in comfortable and functional athletic wear. 

Now, Francis’ Gymshark is sold worldwide and has had a reported revenue of £556.2 million in its 2023 financial year accounts.

Why does Gymshark use Shopify to sell online?

Gymshark turned to Shopify Plus as a solution after an unsuccessful Black Friday in 2015, when the website crashed for eight hours, using Adobe Commerce. Since then, Gymshark has become an example of one of the most successful Shopify stores.

Francis was attracted to Shopify Plus due to its efficiency, meaning updates can be processed easily and immediately through the online platform, which wasn’t possible with Adobe Commerce. Another advantage of Shopify Plus is that the site is fully customisable, enhancing user experience and store interface, making selling online simple. Gymshark can now tailor its marketing to individual customers, with rewards and discount codes awarded for loyalty.


Shopify e-commerce websites can keep up with the continual rapid growth and high-volume demands that Gymshark is experiencing. It allows for easily automated inventory and seamless order management in real-time, meaning it can keep up with competitors. E-commerce store stocks become easy to manage with a Shopify store.

Oh Polly

Founded in 2016 by Claire Henderson and Mike Branney, Oh Polly is a UK-based global fashion brand. Oh Polly began when Henderson and Branney began selling clothes on eBay to support their charity in Cambodia, The Brannerson Foundation. Now, the online store specialises in high-quality clothing at competitive prices.

Why does Oh Polly use Shopify to sell online?

Oh Polly is a user of Shopify Plus after switching from Magneto. Using a Shopify store as their chosen e-commerce platform allows multi-currency and multi-language features, which is paramount to aiding Oh Polly’s global expansion. This further improves the relationship with customers around the world, ameliorating their shopping experiences.

Nescafé

Founded as a Nestle branch by Max Morgenthnaler in 1938, Nescafé became the leading instant coffee brand.

Their 2016 Sweet and Creamy campaign targeted younger audiences to the company by claiming that Nescafé eases the transition into adulthood and provides an alternative to going into expensive coffee shops. Part of this campaign included creating an “adult helpline”, using humour to attract millennial consumers, and allowing the target audience to try the product for free using samples. 

Why does Nescafe use Shopify to sell online?

Advertising campaigns are quicker and easier to implement through Shopify Plus.

Nescafé aimed to hand out 21,000 samples within the year. However, the campaign was received exceptionally better than anticipated, resulting in 90% of their goal being met within the first few hours of the initiative going live. It achieved a 70% conversion rate which was possible to roll out in just 8 weeks using the Shopify Plus platform. 

Kylie Cosmetics

Founded in 2014 by Kris and Kylie Jenner, Kylie Cosmetics has now become a leading beauty brand and online retailer.

Why does Kylie Cosmetics use Shopify to sell online?

Shopify Plus was vital in keeping up with the high demands of a large-scale business such as Kylie Cosmetics. Previously, they experienced crashes from a high volume of customers simultaneously accessing the site, especially during promotions or new releases. Their new e-commerce website has the ability to manage higher levels of traffic and allows for anticipated brand expansion.

Kylie Cosmetics takes advantage of Shopify Plus’ customisable interfaces to create a sleek and clean storefront consistent with the brand’s image. The beauty brand opts for the Vogue website template. This allows social media integration and product showcasing, delivering a premium experience while being easy and clear for the customer to navigate. This also helps the business understand the needs of its consumers, ensuring that the site is fully optimised for mobile use and overall user experience

Netflix

The world’s leading streaming service, Netflix, was founded in 1997 by Marc Randolph and Reed Hastings. Initially starting out as a DVD rental service, it has now amassed 200 million subscribers worldwide.

Why does Netflix use Shopify to sell online?

In 2021, they launched the Netflix Shop, an e-commerce solution for fans wanting to further interact with popular shows and films offering an immersive experience. After watching, customers can shop branded merchandise from their favourite titles such as Squid Game, Stranger Things, and Bridgerton.

Shopify’s advanced features include clear categories, such as products and titles. Shopify’s customisable interface means that the business is still recognisable on the merchandise website, demonstrating consistency with the Netflix identity and branding.

Other business types that would benefit from a Shopify store

Physical stores wanting to be online

By creating an e-commerce business, brands can maintain visibility to a global capacity, with an online presence and a larger customer base. This limits potential restrictions imposed by location or currency and provides more flexibility.

Subscription-based

A Shopify platform means customers can seamlessly update any personal data, such as addresses or billing information. Additionally, it can allow online retailers to automatically charge purchasers on a monthly or quarterly basis and give customers the option to change delivery frequency.

B2B

While Shopify e-commerce platforms are popular with B2C businesses, companies can also benefit from from using it for their B2B movements. Advanced features such as flexible payment options and seamless inventory management facilitate large-scale operations. Shopify can assist B2B commerce further with its multi-currency and multi-language features.

Dropshipping

Online businesses can benefit from e-commerce agencies such as Shopify due to advanced online sale features such as dropshipping. This allows the online store to sell products through a third-party supplier. 

This is possible with an e-commerce platform such as Shopify. The product can be distributed to the customer straight from the supplier without the seller needing to keep inventory on hand, simplifying the process and reducing costs associated with storage and fulfilment.

Choose Paramount Digital as your Shopify agency

If you want to turn your business into a successful Shopify store or want to find out more about what our services can offer you, get in touch with one of our digital marketing experts at Paramount Digital.