WordPress powers roughly 30% of the websites on the internet.
When it first started out, it was an open source blogging platform.
Now, it’s the biggest, most popular CMS on the market.
There are plenty of other contenders, but WordPress stands above everyone else.
And for good reason.
If you’re looking for adaptability, ease of build and SEO then WordPress gives you everything you need to build any kind of website you want.
And that’s the key, it’s your website.
So why be limited by the boundaries of the CMS you choose?
Because WordPress is open source, you’re not reliant on a “boxed in” supply of plugins and add ons to change the functionality or feel of your website – which others on the market do.
So, let’s have a closer look at the main things that make WordPress still the best CMS to build your company’s website.
WordPress lets you build ANY type of website you want
Not all websites serve the same purpose.
Ecommerce websites are about making sales directly from your website.
Other websites are about providing information so leads can decide whether or not to get in touch with your sales team.
Others, like publishers, are just about producing and promoting content.
WordPress lets you build, design and customise any type of website you want.
Its theme library has templates for Ecommerce sites, brochure websites and blogs.
And each of those has thousands of different options and styles to choose from.
Some are free, some cost money.
Also, whatever you choose, you can totally customise it to do whatever you want.
If you want an Ecommerce website with a resource section, you can easily add a blog to your site to house your content.
If you want a brochure website with Ecommerce functionality, you can build it.
Ease of building
One of the problems with WordPress in the old days, was it was quite technical to build a professional looking website and it was difficult to manage if you didn’t have some experience with code.
There is still an element of that, and obviously having some coding experience is beneficial if you’re building a website.
But that’s true no matter what CMS you use.
WordPress, though, has taken this headache away with its “block building” webpage functions.
Simply, you can insert blocks into your website, and drag and drop elements you want on the page.
Want to insert a content section? Just select the text editor from the menu and drag it into the position you want.
Same goes for headings, boxes, contact forms, lists – anything.
You can drag and drop your page components and edit them directly on the page – rather than messing around the code, and potentially breaking your website.
Again, whatever template you’ve chosen initially, you can add and delete sections as you build the page, so you don’t have to limit yourself to a particular look or feel.
While you’ll want to download a specific SEO plugin to help with the search engine optimisation of your website – Yoast SEO is by far the most popular – WordPress does come with SEO tools built in to get you started.
By default, it comes with some essential features like:
- Clean URL structures (critical for search engines to understand your website)
- Image alt text enabled
- Headings (you automatically create a page heading or title when you create a page or new post and can simply add H2s etc directly into the copy)
- Fast page load speed
- Automatically optimised for mobile
All of this provides a great foundation for your website’s SEO.
After this, the Yoast SEO plugin (which does come with a free version) will help you optimise all of your individual pages for search.
You’ll be able to add page titles and meta descriptions, monitor keywords that you’re using, make sure keyword density is optimal on each page, and many other SEO tasks.
Because WordPress is open source, one of the claims that often gets thrown at it, is whether it’s fully secure.
And the answer is yes, it is.
There are endless plugins you can buy to make it harder for cyber criminals to target your website and you can buy security features like SSL certificates when you buy your domain name and hosting.
You can set your plugins to update automatically, so you don’t have to manually do it and make sure you’re always using the most up to date features.
If you’re concerned about using particular plugins, there are tonnes of WordPress forums where you can ask questions about them – plus the plugin library will show you reviews from previous users.
If you’re not sure about a particular plugin, there’ll be other options to choose instead.
Build a WordPress website for the best user experience
Your website is your digital shop window.
Whatever its purpose, whatever you’re selling, how your website looks, works and feels will leave a lasting impression on your users.
WordPress is a flexible, diverse and reliable CMS for you to build your online business – whatever kind of business you’ve got.
If you want a new website, or a refresh of your existing WordPress website, we’ve got a full design and development team who can give you exactly the website you want.
Alongside our development team we’ve got SEO, content marketing and Ecommerce experts who will be able to not only build your ideal website, but populate it with sales ready copy, with an SEO infrastructure which means you’ll get found at the top of Google – rather than languish at the bottom.
Interested in getting a website that gives you what you want?